Report: Microsoft Surface Touch Cover prices cut to $79.99 on Aug. 30

Microsoft's Touch Cover accessory for its Surface tablets is reportedly getting a permanent price cut one week from Friday. Windows Phone Central reports, via unnamed sources, that all five regular Touch Covers (red, cyan, white, black and magenta) will have their cost reduced from $119.99 down to $79.99 starting on Aug. 30.

The report suggests that this newest price reduction related to the Surface does not cover the $129.99 limited edition Touch Covers that have special designs, nor does it cover the $129.99 Type Cover accessory. Microsoft offered no comment on this report when contacted by Neowin.

During the month of June, Microsoft offered people who bought the Surface RT tablet a free Type or Touch Cover. In mid-July, the company cut the price of the Surface RT permanently by $150. This month, Microsoft has cut the price of the Surface Pro by $100, but that sale is scheduled to end on Aug. 29.

This price reductions, combined with other discounts on Surface tablets to schools, would seem to suggest Microsoft is trying to clear out its remaining inventory ahead of a possible launch of new Surface tablets later this year, possibly at the same time as the launch of Windows 8.1 on Oct. 18.

Source: Windows Phone Central | Image via Microsoft

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23 Comments

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well... isn't that the basic rule for almost everything you can buy.....?

Prices going down is a good thing. Whatever the reason, it's good for sales. A lot of people were looking at the Surface tablets but were put off by the price. Now it's going down, people will start to pick them up more quickly.

And I just wished the Typecover got the pricecut too. I want one for my Pro, but I find it too expensive atm.

I think Surfaces will actually start coming with a $200 American Express card and an iPad [/s]

There's a new Surface on the horizon people.

Aside from that, I don't understand how the Pro doesn't already come with a type cover. It already costs an arm and a leg.

Davo said,
I think Surfaces will actually start coming with a $200 American Express card and an iPad [/s]

There's a new Surface on the horizon people.

Aside from that, I don't understand how the Pro doesn't already come with a type cover. It already costs an arm and a leg.

I don't understand it either. The Surface Pro is basically a laptop on steroids. Would anyone here buy a laptop if they noticed it had no keyboard?

These things should never have been priced over $50. I feel sorry for the early adopters. Anyone thinking about a Surface, hang in there. In a few months they will be priced under $200 with a free keyboard.

Pricing is starting to reflect the true value of the Surface line of products. A more significant price drop is still needed.

exactly, free specially with the pro NOT RT because with pro you're already paying a premium. Sometimes I don't understand MS's strategy.

ultimate99 said,
exactly, free specially with the pro NOT RT because with pro you're already paying a premium. Sometimes I don't understand MS's strategy.

This. Pro should have included a cover.

ultimate99 said,
exactly, free specially with the pro NOT RT because with pro you're already paying a premium. Sometimes I don't understand MS's strategy.

Strategy is to maximize profits. What else would it be? Price drops are to minimize loss and not tie up cash in stale inventory. If Surface sold well the price might have gone up.
Ballmer's bet isn't paying off, yet.

For a $119, you could have not only gotten a Surface tablet but you also could have bought a used older android tablet as well. Microsoft should make the covers free with every Surface purchased!

wrack said,
Touch cover should have been 49.99 and Type cover should have been 69.99 to begin with.

It's easy for others to say "it should've been this price" but you don't know the costs to begin with. How much R&D went into them plus the costs to make them and package them and so on? You don't just toss out a number that sounds good without these details. The $900million charge covers these price cuts and so on.

Corporate accounting is a complex thing. Just because they did 900m charge doesn't necessarily mean that it is a bust. Probably means that they can save more money in Tax that way.

Office 2007, Windows 8 was also a massive R&D cost. Did they charge way more than usual? No!

When you are underdog in the market owned by 2 established rivals, you do what is necessary. Perhaps low price meant more volume and same profit but more product in the hand of consumers rather than in handful of consumers.

GP007 said,

It's easy for others to say "it should've been this price" but you don't know the costs to begin with. How much R&D went into them plus the costs to make them and package them and so on? You don't just toss out a number that sounds good without these details. The $900million charge covers these price cuts and so on.


wrack said,
Corporate accounting is a complex thing. Just because they did 900m charge doesn't necessarily mean that it is a bust. Probably means that they can save more money in Tax that way.

Office 2007, Windows 8 was also a massive R&D cost. Did they charge way more than usual? No!

When you are underdog in the market owned by 2 established rivals, you do what is necessary. Perhaps low price meant more volume and same profit but more product in the hand of consumers rather than in handful of consumers.


How can you say what the price for something new like these covers should've been? More than usual doesn't apply here, they're first of their kind as far as I know. I agree that the price of the tablets and covers would've been better at lower pricing but that aside they said back at the time that the write down was for price cuts. So that's a possible $900m they'll lose out on because of it. Are they selling at a loss though? I don't know, because we don't know what they spent on it already that they'll try to get back. Besides, trying to compare these to Office and Windows? It's apples to oranges, with those two products that they know will get a specific amount of licenses sold just from their volume licensing plans in advance.

Slow and steadily getting there. Mark my word, it will come free with $199 surface eventually and that will happen soon.

Lone Wanderer Chicken said,
I'd love if Microsoft made a deal "Buy a Surface cover for $79, get a Surface RT tablet for free"
Now we're talking!

Hmm I think the touch cover should be 69.99 and the type cover should be 79.99 with a white option and more color options for the touch cover (like leather, glossy, orange etc.)