Report: Nook Color beating Kindle sales in e-Reader market

Ever since Amazon.com launched its Kindle e-Reader device it has lead the way in sales compared to other e-Reader devices. But that has now changed, at least according to one report. According to a story at Venture Beat, the Nook Color, the rival e-Reader device from book seller Barnes and Noble, outsold the Kindle from Amazon in the first quarter of 2011. The report comes from the IDC firm; neither Barnes and Noble nor Amazon officially talk about the sales of their e-Readers.

The 7 inch screen based Nook Color costs $250 and in addition to being an e-Reader with access to purchase lots of books it also can access some apps and also has a Flash ready web browser. While Amazon's three Kindle e-Readers are all cheaper than Barnes and Noble's device, none of them are in color. Amazon has always contended that color e-Readers don't have as good of a contrast on the screen as the black and white screens used on the Kindle. Overall sales of e-Readers came in at 3.3 million units, according to IDC, in the first quarter, a 105 percent increase from the sale period a year ago.

IDC also reports on overall tablet sales. They state that worldwide tablet sales were 7.2 million units in the first quarter, down 28 percent compared to the fourth quarter of 2010. The report claims that tablet demand may not be as big as some would like to believe. However it adds that in 2011 it expects that 53.5 million tablet units will ship, up from a previous prediction of 50.4 million units.

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In my opinion, I think you are an idiot if you buy a Kindle for these reasons:

1) If you are Tech Savy, this is the cheapest Android Tablet available.
2) If you like to read (I mean this is an eReader, right?) you are stupid for not going Nook because in the long run it saves you a lot of money on book purchases. Did you know on the Nook you can borrow books ($$ FOR FREE $$) from your library for 15 days? Did you know you can't do that on the Kindle?
3) You can read any book for free (for up to an hour) when you are connected inside the B&N store. This gives you a chance to see the content of the book before you purchase it.
4) Every Friday's B&N release a free book when you go the store. it's a great way to discover new authors.
5) Lend Me feature is also great.
6) Magazine Subscriptions are available (Sorry Kindle Users).
7) ePub support (which is similar to point number 2 but not limited to just that).

I bought the Nook color for my girlfriend in Christmas, she reads about 5 Books a month. She has yet to pay for one book and it was all done legally. Edit: I forgot, 4 of the books (soon to be 5) were not legal. I gave my girlfriend the Game of Thrones series. new release comes out tomorrow. I'll leave it at that.

UndergroundWire said,
In my opinion, I think you are an idiot if you buy a Kindle for these reasons:

1) If you are Tech Savy, this is the cheapest Android Tablet available.
2) If you like to read (I mean this is an eReader, right?) you are stupid for not going Nook because in the long run it saves you a lot of money on book purchases. Did you know on the Nook you can borrow books ($ FOR FREE $) from your library for 15 days? Did you know you can't do that on the Kindle?
3) You can read any book for free (for up to an hour) when you are connected inside the B&N store. This gives you a chance to see the content of the book before you purchase it.
4) Every Friday's B&N release a free book when you go the store. it's a great way to discover new authors.
5) Lend Me feature is also great.
6) Magazine Subscriptions are available (Sorry Kindle Users).
7) ePub support (which is similar to point number 2 but not limited to just that).

I bought the Nook color for my girlfriend in Christmas, she reads about 5 Books a month. She has yet to pay for one book and it was all done legally. Edit: I forgot, 4 of the books (soon to be 5) were not legal. I gave my girlfriend the Game of Thrones series. new release comes out tomorrow. I'll leave it at that.

1: True
2: The screen technology on the Nook Color doesn't even begin to compare to the E-Ink that the Kindle. There are Nooks that use E-Ink - the Nook Color isn't one of them. As for borrowing books - the Kindle will be compatible with OverDrive - the system used by public libraries, before the end of the year. So - for the moment, you're right.
3: You can download sample chapters of every book on the Kindle. Obviously, you can't go into an Amazon warehouse for an hour, but it's better than nothing.
4: Amazon have 100s of free books [and you can use other sites, such as Project Gutenberg] that you can access from the device itself - you don't have to visit a physical store.
5: You can lend [some] books on the Kindle, to other Kindle users.
6: Magazine subscriptions are availble on the Kindle - don't know why you think they aren't. Only this very morning, The Guardian launched their Kindle News App - designed to be used on the device.
7: The Kindle 3 will have DRM support by the end of the year - likely before the end of Autumn.

As for 'non-legal' books - the choice is no different if you're using a Nook, Kindle, Kobo etc - even if the format you find isn't compatible 'out of the box' they're all easily convertable.

And not forgetting the obvious - The Nook isn't available outside North America. The Kindle, is.

Dark_ph0enix said,
...

I assumed since it's black and white it didn't have Magazines. Who would want a subscription on a black and white device for a color magazine?

On point number 4, B&N has 1000s of free books too. Also you can also just Google (or Bing; if you're a Microsoft Fanboy) ePub to get other books in .

Other points I forgot to mention, The Nook Color can surf the web (with Flash), has email capabilities plus other apps (such as Angry Birds, etc...). The way I convinced my girlfriend that this was a better device for her is I described this as more than a eReader but less than a tablet. it's a great hybrid for her needs.

As far as Kindle being available world-wide, isn't that sad that the Nook is doing rather well?

To me, I prefer color over e-ink. However I don't like either the Kindle or Nook since I want more. I have a Motorola Xoom and an Apple iPad 2. They both work rather well as eReaders, plus I have the ability to do so much more with it. For instance on my tablets I loaded Nook, Kindle, Google Books and iBooks (iPad only). I also loaded Zinio (for magazine subscriptions) and PressReader (for Newspaper subscriptions).

UndergroundWire said,


On point number 4, B&N has 1000s of free books too. Also you can also just Google (or Bing; if you're a Microsoft Fanboy) ePub to get other books in .
(for Newspaper subscriptions).

Yeah, because everyone that uses Bing must be a Microsoft fanboy. /s

Even my younger cousins (10 & 11) use Bing, because they like the iPod Touch app, and the "Search Overload" ad campaign. Some of my friends like Bing for certain search verticals or quick facts. Wish people would open their minds up a bit.

Quikboy said,

Yeah, because everyone that uses Bing must be a Microsoft fanboy. /s

Even my younger cousins (10 & 11) use Bing, because they like the iPod Touch app, and the "Search Overload" ad campaign. Some of my friends like Bing for certain search verticals or quick facts. Wish people would open their minds up a bit.

No, just the stupid term "Let me Bing That". Only idiots say that (and people that watch the CW) because Google is a better catch phrase that's all. In the real world no one says "Can you Bing that? "

It was merely the language of the search not the actual search engine. Don't seem so hurt by a fleeting comment please. I have had enough with all the M$FT Fanboys on this site.

I've only ever seen one person with a Kindle other than myself. It was on a train and I wanted to go up to her for a high five but I dunno how pensioners would react to that.

Aside from the fact it's unavailable [at least for the moment] in the UK, I personally wouldn't buy one, as to me [and clearly others, based on the comments so far] it's more of a tablet than an e-reader. IMO, the term e-reader should apply to devices with E-Ink displays.

Hey people buy whatever eBook Reader you want then download the free eBook converter Calibre. With Calibre you can convert from - to any eBook format you want. Its that simple.

My sister bought a Nook Color for $249 at Americana Brand's BN store in Glendale, CA. Nook Color is most popular with women, according to NY Times article last month. I rated Nook Color 3.5 out of 5 stars. web is really terrific but BN.com app is great!

Why are they comparing Nook Color with Kindle?
It's an orange/apple comparison.
It should be B&N eReader and Kindle.
Color is more exactly a tablet, and Amazon will have one by the end of this year.

FMH said,
Why are they comparing Nook Color with Kindle?
It's an orange/apple comparison.
It should be B&N eReader and Kindle.
Color is more exactly a tablet, and Amazon will have one by the end of this year.

The Nook still wins (at least according to C|Net and most other tech sites). I've seen both. I have demoed both... as I have friends who own both. I know, I know I am kind of cheap when it comes to investing in the latest trends in technology. Still, I would have to agree.

The B&W has the same e-Ink screen, a slightly better display and touch (imagine that). You can even root it and install a real version of Android on it, but good luck given that it will run like a sequence of very slow picture frames. There are two issues that I can see with the traditional Nook:
1. No audio
2. It locks up from time to time

Why it might be better
1. Slightly more responsive
2. B&N name (matters to my ex-girlfriend)
3. Bigger library, though not as many new releases
4. More formats can be viewed on it
5. Touch screen (and it is actually really nice)
6. More use of graphics, though still black and white

I'd believe it. Many people who buy Nooks think that amazon kindle a type of wood. Combined with the 350 or so stores that Barnes and Noble has, that's a lot of Nook. Most people who shop Amazon probably know what the Internets are, and have an e-Book reader already in the form of a tablet or cellphone.

greenwizard88 said,
I'd believe it. Many people who buy Nooks think that amazon kindle a type of wood. Combined with the 350 or so stores that Barnes and Noble has, that's a lot of Nook. Most people who shop Amazon probably know what the Internets are, and have an e-Book reader already in the form of a tablet or cellphone.

did you proofread what you wrote? you ought to i got tired of figuring out what you meant, stopping halfway

greenwizard88 said,
I'd believe it. Many people who buy Nooks think that amazon kindle a type of wood. Combined with the 350 or so stores that Barnes and Noble has, that's a lot of Nook. Most people who shop Amazon probably know what the Internets are, and have an e-Book reader already in the form of a tablet or cellphone.

I think it raises some good points. When people think of Kindle, they imagine a fireplace and wood burning. They do not think of an eBook reader.

Second, Amazon's biggest market is with the more tech literate crowd. In general, these people have more hardware then the typical consumers. They are much more likely to have a good smartphone (and maybe a tablet too). If they want to read a book, they will simply download the Kindle App to their device.

The exception might be the hardcore reader, but they generally like to browse the store and look at many, many books and not simply read a few chapter samples.

B&N on the other hand has brick and mortar store front in many cities. Amazon does not. They can sell the Nook B&W and Color to the averge Joe and Jane.

In the end, however, it doesn't really matter given that the eBook reader is just a fad. The only possible future I see for these kind of devices is a sub $100 price tag with color eINk that taps the real market (of magazines, full news print and comic books/graphic novels).

I, however, do not see that happening. What I do see are a lot of < $150 Android Tablets...

Shawn Beamon said,
Nook Color + Rooted + Cyanogenmod 7 + overclocked to 1.3 GHz = Best Android tablet for $250!! Period!

Agreed. It takes care of my college textbook needs and provides me plenty of entertainment. I hope that the nook Color's successor is as easy to hack as this one is.

Draje said,

Agreed. It takes care of my college textbook needs and provides me plenty of entertainment. I hope that the nook Color's successor is as easy to hack as this one is.

How easy is it?

Amazon needs to get native epub support, beef up pdf support and get more competitive on pricing.

hell, ebooks need to get competitive on pricing. For most of what i read, its MUCH cheaper to get the paper backs still.. hell, if its a new book, the hardback is cheaper - often times by 20%.. i don't get it.

spudtrooper said,
Amazon needs to get native epub support, beef up pdf support and get more competitive on pricing.

hell, ebooks need to get competitive on pricing. For most of what i read, its MUCH cheaper to get the paper backs still.. hell, if its a new book, the hardback is cheaper - often times by 20%.. i don't get it.

epub support is coming to the Kindle later this year. As for ebook pricing:
http://thekindlemonologues.tum...ive-been-saying-that-having

cleverclogs said,
I'd love a kindle, but I don't want that hideous keyboard on it, AND I need it to be able to render PDFs properly...

ePub my friend. Not PDFs. Look into it. Just saying.

I actually did choose the Nook Color over the Kindle - partly for the color and partly because you can easily turn it into an Android tablet with a decent microSD card and a little time. Can download any reader you want after that and play around with the free Android apps without too much trouble as well. I will admit that the Kindle has great contrast, especially outside, but I've been pleased with my purchase so far. Since I have no desire to purchase an i-device, nor any sort of Tablet at the moment, the Nook Color is the closest I've come.

warwagon said,
I've tried the Nook color. If I had the choice I would go e-ink ALL the way. The Nook color felt sluggish.

The nook is just a crippled android device, and theyre being careful not to make it appear like it can do too much. I love my kindle and if youre gonna spend 300 for an LCD Reader, might as well get a tablet for a bit more from Asus or Acer

Beyon_Godlike said,
I love my kindle and if youre gonna spend 300 for an LCD Reader, might as well get a tablet for a bit more from Asus or Acer

Was of a similar mind when I got mine. I have no illusions about what it can and can't do; just bought it for reading books, and it's great for that, especially being as inexpensive as it is. Don't need color as I read novels and the occasional PDF reference manual, not comics, and the display is perfect for that. I've no desire for an underpowered tablet, when the time comes (most likely when Win8 hits the shelves) I'll spend the money on the real deal.

warwagon said,
I've tried the Nook color. If I had the choice I would go e-ink ALL the way. The Nook color felt sluggish.

That is kind of how I feel about the Kindle. It is sluggish, it doesn't update the display every page turn to conserve battery. It is kind of an ugly device (buttons, the Nook... not color... has all touch with the same display as the Kindle). Both the Kindle and Nook (classic? BW) are over priced. The Nook should be about $79, while the Kindle should be less then $50.

As for the Nook Color. You can root it to run Honeycomb. I am not sure if you can do that with most $250 tablets... but yeah, given the hardware specs... it is overpriced too.

azure.sapphire said,
It is sluggish, it doesn't update the display every page turn to conserve battery.

Of course it updates every page turn otherwise you wouldn't be seeing the new page. It is sluggish on the redraw though, that's the nature of e-ink.. especially noticable when it's rendering PDF images. It's not an LCD display.. it's designed for crisp text, not geared towards a tablet-OS sort of situation at all. But it's very good for documents, super crisp and no eye strain whatsoever.

Max Norris said,

Of course it updates every page turn otherwise you wouldn't be seeing the new page. It is sluggish on the redraw though, that's the nature of e-ink.. especially noticable when it's rendering PDF images. It's not an LCD display.. it's designed for crisp text, not geared towards a tablet-OS sort of situation at all. But it's very good for documents, super crisp and no eye strain whatsoever.

I misspoke. What I meant to say was, "It is sluggish, it updates the display on every page turn." I was referring to the slightly annoying blink. The Nook doesn't do it as often (the e-ink one).

As for myself, I am used to more fluid screens. I am not really that big of a fan of e-ink. I do look forward to color e-ink from one of the big two, but I still am not really impressed because I like instant updates to a display. I don't have any eye strain (well, mostly) working with LCDs for reading.

warwagon said,
I've tried the Nook color. If I had the choice I would go e-ink ALL the way. The Nook color felt sluggish.

So Nook Touch is out of the question then? Better battery life than the Kindle.

I don't think Amazon cares about how many Kindles, in the current form, they are selling.

Given that Amazon does not release Kindle sales numbers, this report is total garbage.

Jebadiah said,
Given that Amazon does not release Kindle sales numbers, this report is total garbage.

this is exactly what I thought as soon as I read the title. And given the fact that I've never actually seen a nook and I see at least 5 ppl/day on the train with Kindles, this is all made up.

Brent1700 said,

this is exactly what I thought as soon as I read the title. And given the fact that I've never actually seen a nook and I see at least 5 ppl/day on the train with Kindles, this is all made up.

I'm the exact opposite, I've never seen a Kindle in the wild, but I have seen Nooks. Shrug.

WickedScribbler said,

I'm the exact opposite, I've never seen a Kindle in the wild, but I have seen Nooks. Shrug.


Yeah I've only seen 1 kindle. My mom has a nook and I've seen a few.

Brent1700 said,

this is exactly what I thought as soon as I read the title. And given the fact that I've never actually seen a nook and I see at least 5 ppl/day on the train with Kindles, this is all made up.

Agreed, I only see Kindle, a lot of Kindle devices.