Report: Only 1.2 million non-iPad tablets sold in 2011 in US

Apple's iPad dominates the tablet market. How bad is it for the rest of the companies that make tablet products? According to a new report from the NPD Group, just 1.2 million tablets that were not made by Apple were sold in the US in the first 10 months of 2011. The amount of revenues from those tablets came in at $415 million for the time period. By contrast, Apple sold a whopping 11.12 million units of its iPad tablet just in the the third quarter of 2011.

Oddly enough, HP sold the most tablets in the US outside of the iPad in 2011 so far. While NPD didn't give specific numbers it did say that HP had 17 percent of the non-Apple tablet market share. This was likely due to the fire sale of the HP TouchPad which was officially discontinued in August after failing to sell at its original $499 price. In second was Samsung with 16 percent of the tablet market in the US thanks to Samsung's various versions of the Galaxy Tab.

Third place was Asus with 10 percent followed by Motorola with nine percent and Acer with eight percent. Not in the top five is Research in Motion who released the much hyped Blackberry Playbook earlier in 2011. NPD pointed out that four of the top five tablet companies also make PCs while just two of the top five (Samsung and Motorola) also make smartphones.

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By the way, iPad has over 90% return rate. Customers buy iPad hoping it can get some real work done. But when they find out it's nothing but a toy they ditch it and buy a Windows 7 laptop.

england_fanboy said,
By the way, iPad has over 90% return rate. Customers buy iPad hoping it can get some real work done. But when they find out it's nothing but a toy they ditch it and buy a Windows 7 laptop.
You'd fit in great at Fox News.

Non-Apple tablets aren't selling because the only other tablet OS in the market is Android -- which is a fugly, crappy, slow, insecure, laggy, fragmented and completely unusable mess of an OS. Once Windows 8 comes out Microsoft will start dominating the tablet market -- just like they are dominating the PC market with 92% market share. Windows 7 has sold 450 million copies within first 20 months. Windows 8 will do even better while Linux and Mac OS will continue to remain epic failures.

england_fanboy said,
Non-Apple tablets aren't selling because the only other tablet OS in the market is Android -- which is a fugly, crappy, slow, insecure, laggy, fragmented and completely unusable mess of an OS. Once Windows 8 comes out Microsoft will start dominating the tablet market -- just like they are dominating the PC market with 92% market share. Windows 7 has sold 450 million copies within first 20 months. Windows 8 will do even better while Linux and Mac OS will continue to remain epic failures.

No, Windows 8 tablets and Windows 8 won't dominate anything. Windows 8 is a consumer product and the Enterprise won't touch it at all. Most of Windows 7 450 M copies were sold to enterprises and they keep them in drawers while 65% still using XP.

alexalex said,

No, Windows 8 tablets and Windows 8 won't dominate anything. Windows 8 is a consumer product and the Enterprise won't touch it at all. Most of Windows 7 450 M copies were sold to enterprises and they keep them in drawers while 65% still using XP.

Lol! So much wrong information. 80% of Windows 7's 450 million copies were sold to consumers and they are using it every single day. That's why XP now has less than 30% market share while Windows 7 has 45% share.

Windows 7 has DESTROYED the competition. The whole world is using it. That's why its usage stats is showing up in the web analytics stats.

Windows 8 will sell even more copies. It will DESTROY all other crappy OSes like iOS. Just like Windows 7 has DESTROYED Mac OS X.

450 million copies in just 24 months! Wow! Just Wow! Wow! Wow!

Lol! Mac OS X has sold 60 million copies in THIRTY years. Lol! Lol! Lol!


I've said it a few times on this site that non-ipad tablets just aren't selling, most people don't look at a tablet the same way they look at a phone. With a tablet they either want a device to just consume media (ipad is fine for that, and even the new kindle fire falls right into that category) or they want something to actually do some work on, the android tablets don't seem to fill that spot and they're also ridiculously priced to boot.

People who want to consume media and be able to do some work as well will opt for a Win8 tablet/convertible ultrabook etc.

GP007 said,

People who want to consume media and be able to do some work as well will opt for a Win8 tablet/convertible ultrabook etc.

There's no reason you can't use something like the Asus Transformer. Doing work isn't the sole domain of Windows you know.

And some activities are just not well suited to tablets at the moment. Writing software, Art design, etc. Those specialities will become niche disciplines while the tablet/phone will take over content consumption/basic work from Windows.

Joey S said,

There's no reason you can't use something like the Asus Transformer. Doing work isn't the sole domain of Windows you know.

And some activities are just not well suited to tablets at the moment. Writing software, Art design, etc. Those specialities will become niche disciplines while the tablet/phone will take over content consumption/basic work from Windows.

You keep telling yourself that but it's not coming true. The sales speak for it, the only thing people with a tablet device do is surf the web, check emial and consume media (books, videos and some casual gaming). I don't see the Asus Transformer flying off of shelves and Asus hasn't said anything of the sort either.

Writing software needs a KB, so a ultrabook works well there since it has the hardware muscle to compile code at a reasonable speed but art design? Touch devices are great for anything having to do with drawing.

As much as your personal crusade seems to be to dismiss MS and Windows in general the facts don't follow you. While phones aren't at this point running Windows on mass, tablets is a open game and something Android hasn't taken for itself, and probably never will unless you only like to look at specific devices like the Kindle Fire which, while it runs android, amazon did a heck of a lot of work to hide away and don't even advertise as being a selling point.

Windows will never have the app count that Apple does so when Apple advertises it has 500 trillion apps (because mostly the software cant handle basic websites) they will just turn to apple again. A windows 8 tablet will work exactly like a PC does. You wont need apps. In fact i think it would be possible to run office programs and maybe a light version of Photoshop. I think people would LOVE that. I know i would!!

Frank2029 said,
A windows 8 tablet will work exactly like a PC does.

No it won't.
1. The ARM version won't run any x86 apps. So it's Windows Phone 7 all over again.
2. Even x86 tablets won't have any touch optimised (metro) apps, so you'll be forced to drop down into the sluggish, old, PC interface which doesn't work well with touch.
3. Tablets are mostly designed for consumption of content, not CAD, making art assets, or writing software, well at least not yet.
Frank2029 said,

You wont need apps. In fact i think it would be possible to run office programs and maybe a light version of Photoshop. I think people would LOVE that. I know i would!!

Why would anybody want to do Photoshop or similar activities on a tablet? That's a specialist activity, much like writing software or doing 3D modelling, which are better suited to a traditional mouse and keyboard interface.

It's like saying people are going to buy a Windows 8 tablet for office. You've got the wrong idea about tablets.

Joey S said,

No it won't.
1. The ARM version won't run any x86 apps. So it's Windows Phone 7 all over again.
2. Even x86 tablets won't have any touch optimised (metro) apps, so you'll be forced to drop down into the sluggish, old, PC interface which doesn't work well with touch.
3. Tablets are mostly designed for consumption of content, not CAD, making art assets, or writing software, well at least not yet.

Why would anybody want to do Photoshop or similar activities on a tablet? That's a specialist activity, much like writing software or doing 3D modelling, which are better suited to a traditional mouse and keyboard interface.

It's like saying people are going to buy a Windows 8 tablet for office. You've got the wrong idea about tablets.


You should consider an education.
1. It will run all .net apps among other things. It just wont run native x86 machine code.

2. Errr yes it will. All the touch and metro apps will be fully platform indpendant and run equally in arm, x86, pad, tablet PC and desktop PC.

HawkMan said,

1. It will run all .net apps among other things. It just wont run native x86 machine code.
And how many of the top apps are in managed code? Yeah I thought so..
HawkMan said,

2. Errr yes it will. All the touch and metro apps will be fully platform indpendant and run equally in arm, x86, pad, tablet PC and desktop PC.
But there aren't any touch optimised Metro apps at the beginning. And even then, native architecture metro apps won't be platform independent. You're talking about managed/VM code like dotNET, and Javascript/HTML 5 only. Good luck convincing every major software vendor to dump all their assets and move to managed code.

Joey S said,
And how many of the top apps are in managed code? Yeah I thought so..
But there aren't any touch optimised Metro apps at the beginning. And even then, native architecture metro apps won't be platform independent. You're talking about managed/VM code like dotNET, and Javascript/HTML 5 only. Good luck convincing every major software vendor to dump all their assets and move to managed code.

All apps designed for the Immserive UI - i.e. built for the WinRT framework - are platform independent. And ther ewill be plenty of touch optimised Metro apps at launch. What the monkeys do you think the developer preview build of Windows 8 is for exactly? They're releasing all the tools to create these applications nearly a year before Windows 8 launches. There'll be plenty by the time it launches.

2 - None of the Windows 8 PC interface is particularly sluggish even on Intel Atom CPU's, let alone mobile I3's and I5's we'll see in business tablets and top end consumer tablets. And a lof the Windows desktop experience is already optimised for touch. The rest of the programs might not be there, but people are willing to accept that for that fact that - it's actual Windows.

Onto your previous points - new tablets that follow the iPad are designed only for consumption -- that reason many people do not want them. Microsoft's old Tablet PC's & Slate PC's were designed for content creation and for buisness' to manage work of the go and do use as digital notepads. Unfortunately neither the hardware nor the software were quite upto the task at the time - but they are now.

Ah..puts things in perspective:

"“If you look at the tablet market without Apple there are a number of high-profile brands vying for that number two spot,” said Stephen Baker, vice president of industry analysis at NPD. “According to NPD's Consumer Tracking Service, 76 percent of consumers who purchased a non-Apple tablet didn't even consider the iPad, an indication that a large group of consumers are looking for alternatives, and an opportunity for the rest of the market to grow their business.”"

eh.. this doesn't seem right.. Android Fire has already been sold over 6 million I think. So these numbers seem either incorrect or something is up.

Btw, really doesn't matter.. in the first year Android phones had less than 4% of market. We know how that ended up. This is really Android tablets first year. I guess it won't be a surprise when they soar next year similar to phones.

First it's called Kindle Fire and the article say FIRST 10 MONTH of 2011..... The Kindle Fire was not sold during that period. Same for the Nook Tablet.

Tom said,
Just wait for Windows 8. 'tis all I will say 'bout that.

Funny how the anti-Apple crows keeps on saying "just wait for...".

.Neo said,

Funny how the anti-Apple crows keeps on saying "just wait for...".

And like the doomsday prophets nothing ever happens

Tom said,
Just wait for Windows 8. 'tis all I will say 'bout that.

This does kind of whiff of the "the NEXT version of Linux will be the one to beat Windows" - I don't really think Microsoft will ever make a product that seriously threatens Apples dominance of either the mobile or tablet space. I think Apple have just done too much damage and have too much of a good reputation amongst their customers now!

Joey S said,

And like the doomsday prophets nothing ever happens

When something isn't released yet, most of the time it's hard to claim wether it's going to be a big success or not.
This doesn't mean that only the "anti-apple crowd" claims that Windows 8 will kill iOS though. The 'wait for's have been claimed many times as well by Linux users, Mac users, Android users, other Apple users, etc.. Sometimes they were right, sometimes they weren't.

WhatWarning said,

My guess it will be priced high.

8 GB $99 for low income family or budget, 16 GB $199, 32 GB $299, 64 GB $399, 128 GB $499, 256 GB $599, 512 GB $699, 1 TB plus $799-$999 and 3G or 4G or 4G LTE add to for $20-$40 each

calimike said,

8 GB $99 for low income family or budget, 16 GB $199, 32 GB $299, 64 GB $399, 128 GB $499, 256 GB $599, 512 GB $699, 1 TB plus $799-$999 and 3G or 4G or 4G LTE add to for $20-$40 each

Source?.... Yeah I didn't think so.