Research in Motion changes its name; it's now officially BlackBerry

During today's BlackBerry 10 press event in New York City, Research in Motion's CEO Thorten Heins made the surprise announcement that the company was changing its name to BlackBerry and will use the stock symbol BBRY. He stated, "We have reinvented the company, and we want to represent this in our brand."

This is a huge change for a company that's been around since 1984. However, it's certainly a welcome one. Research in Motion, also known as RIM, needed to ditch the name to the far more familiar BlackBerry as a symbol of its plans to go forward with the new BlackBerry 10 operating system and its two new devices.

This is not the first time that a big tech company has changed its name. Apple Computer turned into just Apple in 2007. However, changing Research in Motion to BlackBerry is a far more radical change. Basically, it's as if Microsoft decided to call itself Windows from now on, or if Google changed its name to Android.

In any event, it will certainly be easier to write about the company from now on. This will be a move that will be highly supported by both consumers and businesses.

Source: BlackBerry 10 press event | Image via BlackBerry

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RiM to me always felt like a weird name, and before I knew about the company (RiM), I always thought it was called BlackBerry

Good move by them

I agree. Outside of us geeks, does anyone actually know RIM as RIM? My sister always referred to the people who made her BlackBerry as BlackBerry, she was surprised to find out that it wasn't!

I still think it's too late. Yes, the name change might help give them a better image, but BB is dead. Nobody wants a new platform with no developer backing or apps. Just look at Windows Phone 8, yes it's...mildly successful, but Microsoft couldn't run a business with JUST WP8.

It's a shame they didn't adopt WP8 or Android. They might have had a chance.

They do have indeed but compare a racing game on a blackberry and a racing game on android, as example nfs most wanted.

Blackberry was just too slow with innovation and introducing new software, if they introduced blackberry 10 two years ago it would have a big chance of being a succes but now it's less likely that will happen, I think it will have the same story as web os...

Jimmy422 said,
.....

You really have no clue.
There are over 70,000 apps at launch according to the keynote.

BB10 is a competitive offering with some really innovative features. The enterprise will welcome BB back.

deadonthefloor said,

You really have no clue.
There are over 70,000 apps at launch according to the keynote.

BB10 is a competitive offering with some really innovative features. The enterprise will welcome BB back.

I didn't know that. That's cool. It still (of course) pales in comparison to Android and iOS, but is definitely a good start.

So what. BB doesn't have a tablet offering. BB doesn't have a workstation offering. BB doesn't have a home media center offering. Ecosystem and integration. Something that the other 3 do have and BB doesn't have. They're fighting a losing war.

bviktor said,
......

But it does have the ability to type in any language without fiddling with language settings.
I think you'll find the business executive community would like this feature over mediacenter any day.
There is a niche for this product, just not yours.

Are you for real? A keyboard that will save BB? As if MOST users would change input language all day. 99.99% will set it up once and forget about it. As if this was a big advantage over an established, huge ecosystem. It MAY be useful for the foreign relationship department in some companies, but foreign relationship departments won't be enough. You gotta win everyone else in the business and also everyone else in the consumer market. And they won't give a rat's @ss about input language. They want consistency and integration. And BB does not have them, period. "Niche" is not enough. At all. Even for a leading company "niche" would be insufficient, but BB is in a struggle for survival.

Not to mention your argument is already completely nonsense thanks to the BYOD approach in a lot of places.

deadonthefloor said,

You really have no clue.
There are over 70,000 apps at launch according to the keynote.

BB10 is a competitive offering with some really innovative features. The enterprise will welcome BB back.

rim has always sounded bad

As example you have google and googling but if you do that with rim you get ri*ming, which sounds completely wrong LOL

So basically it's "Blackberry 10" by Blackberry? Presented by Blackberry in association with Blackberry featuring Blackberry and the Blackberry 10.

The company behind the Blackberry brand was always less known but I don't see how changing the company to the name of the brand will help them in any way.

is the new one has option to NOT automaticaly convert recieved smiley(-like) texts into a smiley picture?
I hates that feature because i can't turn it off or doesn't know how.

I stop buying Blackberry phone since 5 years ago, as existing phones are still in good condition.

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