RIM cancelling all future phones except for Blackberry 10?

Research in Motion may be taking some drastic moves in order to get back its position in the smartphone marketplace. A new rumor at Boy Genius Report, using unnamed sources, claims that RIM has pulled the plug on all of its future smartphone products except for the one that will be using RIM's upcoming Blackberry 10 operating system.

The smartphone that will run Blackberry 10 is currently being developed under the code name London. The story claims that RIM is shopping the smartphone around to wireless carriers.

RIM has already announced that the first smartphone with Blackberry 10 running things inside won't be ready until sometime in the second half of 2012 due to the company wanting to wait until it could get dual-core processors and support for the faster LTE-based wireless networks.

Earlier this week, rumors hit the Internet that RIM's board of directors was considering the prospect of demoting RIM's Jim Balsillie and Mike Lazaridis from their co-chairmen positions.

In any case it's clear that RIM needs to do something, and fast, to recover from all of its 2011 issues or risk having the business lose more market share in the smartphone industry to its competitors.

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Wow....talk about one hell of a misleading headline. This is just one hell of a story to get clicks and hits. No where in that story either on BGR or Engadget does it ever state that they are giving up on future phones.

What it DOES say is that the prototype phones, the Milan and Colt, have been cancelled due to issues. Try actually doing some journalism before you post a story

With free email solutions offered by lots of reputable companies that can be used on almost all smart phones, BBM is no longer a selling point for RIM.

Their strategy of waiting until the end of the year will be this phone's downfall. By the time it's released, iOS, Windows Phone, and Android will all have had major updates and the phones will be beefier than they are now.

RIM just will not be able to keep up.

It just might work...Apple does it for the iPhone and it works. They don't have 10 different models, just one with different colours and storage...and when they need more time to develop their next product they just put out a new, more powerful version which probably does not require a lot of development (add more memory and upgrade the processor, done!)

They should open up their platform, a lot of people I know use RIM's BBM service, maybe they could open that up to other platforms and charge something for it? Either way, RIM's way of keeping things the same for so long is going to kill their business.

Tony. said,
They should open up their platform, a lot of people I know use RIM's BBM service, maybe they could open that up to other platforms and charge something for it? Either way, RIM's way of keeping things the same for so long is going to kill their business.

BBM to Android has been long rumored and will problably happen this year (there have been screenshots)

Good plan, now if they would have done that last year they might be in better shape. There total issue has always been moving to slowly to change.

they stopped innovating after blackberry 4...honestly its the same OS with bandaids from 2005. even on new bolds and torches the app quality and layout is from another era

Possession said,
The longer the wait, the less chance it'll have. I mean by the end of the year we'll likely have Android 4.X, iOS6 and WP8.

Um.....we already have Android 4.X.....Android 4.0.3 to be exact.

Buttus said,
that better be one hell of a phone!
It's from RIM so I highly doubt it. Since they haven't had an "innovative" and/or "new" phone for quiet some time now.

still1 said,
Sounds like a sellout!!! maybe Microsoft?

Nah, both Microsoft and Nokia looked at the company and decided to pass.

I can however see them picking over the company like buzzards for patents.

Putting all your eggs in to one basket.
This seems like a last ditch effort, but all there effort will go in to it.

etempest said,
Putting all your eggs in to one basket.
This seems like a last ditch effort, but all there effort will go in to it.

Consolidating efforts can pay off well if trying to hit multiple targets doesn't return well. Better to do fewer things competently than lots of things incompetently.

etempest said,
Putting all your eggs in to one basket.
This seems like a last ditch effort, but all there [sic] effort will go in to it.

if only there were an example in the smartphone market of a company that has had success with only a single phone in their lineup. I'll just eat this apple while I think about that.

JAB Creations said,

Consolidating efforts can pay off well if trying to hit multiple targets doesn't return well. Better to do fewer things competently than lots of things incompetently.


+1

etempest said,
Putting all your eggs in to one basket.
This seems like a last ditch effort, but all there effort will go in to it.

This isn't really a "putting all your eggs in to one basket" type situation, it just means they're focusing on streamlining their R&D expenditures. I mean, it's RIM: their phones are all going to be using a Blackberry OS anyway, so there's really no point in developing products that are going to have a short shelf life.

Nokia's a better example of putting all your eggs in one basket, as they're banking on the success of Windows Phone. RIM's already tied to their OS as it is, so it's not really an apt saying in their case, since they'd be putting all their eggs in the Blackberry OS in some form regardless.