RIM growth breaks analyst predictions and records, don't look at Torch

RIM has had a pretty rough time of it lately. After a few ho-hum product releases and the wide proliferation of powerful smartphones from Apple, HTC, Motorola, and Samsung, analysts were getting pessimistic about the future of the stalwart Blackberry brand. What used to be the pinnacle of mobile messaging devices was now becoming the wannabe. Fortunately for RIM, the market seems to disagree with that sentiment.  In Q2 of the fiscal year, according to MarketWatch, RIM reported a 31% increase in revenues compared to last year and sold a record-breaking 12.1 million devices.

At first glance, the release of the Blackberry Torch would seem like the obvious culprit for the company’s impressive growth. However, the tech world was pretty nonplussed by the release, citing an overall lack of power and screen quality as major flaws in the device. While the new OS has received generally positive reviews, it was seen as positive relative to the previous versions, and not looked at as even in the same ballpark as operating systems of the competition, Apple and Google. RIM’s previous blockbuster release, the similarly touchable Blackberry Storm, also suffered from lack of critical acclaim, and this shows that the reported growth is likely coming from the consumer sector at all.

Blackberry has always found a home in the corporate world. With unmatched centralized mobile device management via Blackberry Enterprise Server, long shelf (or pocket) life, and robust email and messaging functionality, Blackberry has been the choice of IT staff for years. Until the competition can come up with a better alternative to BES for centralized management, RIM will always have this important market in their pocket. It’s becoming steadily more popular to allow employees to use their own devices instead of corporate assets, leveraging technologies like ActiveSync to allow third-party devices to connect to Exchange email servers. While this is becoming more popular, this won’t be a problem for RIM for at least another few years. As long as they can hold on to their corporate dominance, RIM should do just fine. 

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BES is a good piece of centralised admin, very similar to McAfee's ePO server, the BES 5.0 takes a bit of getting used to (web based), coming from years of managing BES 4.0, but the new handsets, in particular the Bold 9000 and 9700 are very good. All you need to do is manage your firmware upgrades, and use the correct Desktop Manager version app on your local system, and you should have little problem (we also watch out for daft users installing crap on the devices, but that's what policies and security are for). Docs 2 Go is essential for opening Office files, built-in as standard (just needs updated from time to time). If you lose one, the BES has the handy KILL option!!

If/when Apple ever get round to doing a proper corporate set-up (with same level of security/encryption), then I'll start getting worried - until then, I'll steer clear of Iphones, their issues and lack of security. I do know some companies that use Iphones, and its tedious to get them all linked to mail servers, and keep data costs down. The IT guys involved think they are a nightmare and resource drain, but the usage/request usually comes from the uneducated senior staff.

BES Express is free now with effectively unlimited licensing. I know we've been activating more and more of these things as a direct result of that.

I dont know why people hate on the Torch so much. I got mine launch day and love it. Everybody looks at the spec of the cpu and rags on it for being low. Sure it looks low, but specs != real world performance. And regarding the screen, this phone was never marketed as a media Godsend that could play 720/1080 video, so how is it a flaw?

BlackBerry still has the best messaging and phone architecture available. They lack the fun and cool factor for sure, but at the end of the day, more people care about a rock solid phone and emails than watching HD movies on the go, something these analysts evidently dont understand.

homeboy rocketshoulders said,
They lack the fun and cool factor for sure, but at the end of the day, more people care about a rock solid phone and emails than watching HD movies on the go, something these analysts evidently dont understand.
No... No they don't... Most people want a fun phone that can play720/1080 video and that's were RIM shot themselves in the foot, they took there business mentality and look at life and tried to push it to consumers and it's mostly back fired at them.

Synthetic said,
No... No they don't... Most people want a fun phone that can play720/1080 video and that's were RIM shot themselves in the foot, they took there business mentality and look at life and tried to push it to consumers and it's mostly back fired at them.

The consumer marketplace is made up of the retail market and the enterprise market. I believe Synthetic believes the enterprise market make up most of the smartphone sales worldwide, making them the largest voice in the 'consumer market'; thus validating his claim.

I have a Curve 8330 and I absolutely hate it... It locks up and features break requiring a battery pull (some apps that you installing even recommend a battery pull...), It looks and feels like I'm using Windows 95 (I'm not asking for crazy animations all over the place), It has a roller ball (did we learn nothing from ball mice?)... All in all BES might be great but this will be my first BB and my last.

Synthetic said,
I have a Curve 8330 and I absolutely hate it... It locks up and features break requiring a battery pull (some apps that you installing even recommend a battery pull...), It looks and feels like I'm using Windows 95 (I'm not asking for crazy animations all over the place), It has a roller ball (did we learn nothing from ball mice?)... All in all BES might be great but this will be my first BB and my last.

The Curve 8330 is an old phone - It was released in 2007 and does not reflect the models on sale in the past couple of years, which run a totally revamped OS. Unfortunately, some cell phone companies are continuing to sell them.

Synthetic said,
I have a Curve 8330 and I absolutely hate it... It locks up and features break requiring a battery pull (some apps that you installing even recommend a battery pull...), It looks and feels like I'm using Windows 95 (I'm not asking for crazy animations all over the place), It has a roller ball (did we learn nothing from ball mice?)... All in all BES might be great but this will be my first BB and my last.

While I do think the new touch pad is an improvement, I've had my 8330 since release and have had 0 issues with either the phone or the ball. My experience with this phone has been FAR better than the iphone, or my old Windows Mobile phone. I would definitely recommend Blackberries to anybody who wants a phone and doesn't just want to play games with it.

*sigh* When will the enthusiasts realize that the every-man and the business world does not need or want an iPhone/Android device. I'm a current iPhone user and miss my Blackberry every day for txt, email and - oh - a phone (which I'm sorry, but the iPhone is a terrible phone; and not for supposed antenna issues).

Tech journalists/enthusiasts are no different than automotive nuts. If it's not rear-wheel drive, high-horsepower, reliable like a Honda and detailed like an Audi -- it's junk.

MemphisNET said,
*sigh* When will the enthusiasts realize that the every-man and the business world does not need or want an iPhone/Android device. I'm a current iPhone user and miss my Blackberry every day for txt, email and - oh - a phone (which I'm sorry, but the iPhone is a terrible phone; and not for supposed antenna issues).

Tech journalists/enthusiasts are no different than automotive nuts. If it's not rear-wheel drive, high-horsepower, reliable like a Honda and detailed like an Audi -- it's junk.


Not really sure about that, all of the regular people in my life all want an iPhone just as badly as the techies that I hang around with. Seriously, almost everyone I work with has an iPhone.

Stokkolm said,

Not really sure about that, all of the regular people in my life all want an iPhone just as badly as the techies that I hang around with. Seriously, almost everyone I work with has an iPhone.

I'm not going to dispute that -- however every iPhone user I've encountered says the same thing. I like it as an iPod touch -- I can't stand it as a phone. I don't dislike it - I just would prefer a better phone.

I guess what I'm getting at is that all the journalists just trash RIM in general, yet you talk to any Blackberry user that only has modest interest in multimedia and they all say they love their phone and it's perfect for their needs.

MemphisNET said,

I guess what I'm getting at is that all the journalists just trash RIM in general, yet you talk to any Blackberry user that only has modest interest in multimedia and they all say they love their phone and it's perfect for their needs.

Yes, this "article" is rather odd as it cites almost no facts whatsoever from any source whatsoever. It's all "some analysts said" and "some people feel" and "was rather xxx or yyy" without backing it up at all.

Basically this is an op ed piece that makes a bunch of unsubstantiated statements, then counters those statements with the few facts actually presented. 8P

Just because the Torch is crap, doesn't mean the Bold/Tour/Curve/Pearl lines are. Some people want smartphone features without the glitzy menus. And yes, nothing beats BBs messaging systems. There's no reason to think RIM are dead in the water just yet, but the Torch is the first sign that they are a bit out of touch. They've tried to accomodate both their classic market while adding a bit of fun to the menus... and it's a total failure imo. If BB OS 6 on the hardware QWERTY devices sucks, then RIM will need to go back to the drawing board.

XP and IE6 are still around in the corporate world and there is no sign that this will change shortly. RIM will be around for a LONG while too...

Mouettus said,
XP and IE6 are still around in the corporate world and there is no sign that this will change shortly. RIM will be around for a LONG while too...
You do realize IE6 losing market share? Right? and corporations are slowly starting to get W7, or Vista.

Mr aldo said,
You do realize IE6 losing market share? Right? and corporations are slowly starting to get W7, or Vista.
Slowly is the keyword here....and they're moving to 7 not Vista

bluefisch200 said,
Release a bad device and everyone will buy your old devices...OK, impressive new strategy...

Old customer:
- Oh no, BB started making ****ty devices, there is no turning back now, I'd better buy BB Curve or Bold, in case my old one breaks down, no, wait, I'll buy two.