RIM shows off new music service, looking to go social

RIM has taken the wrapping paper off of their new music service, which for BBM (Blackberry Messenger) addicts, will only feed this habit. But for anyone who uses a Blackberry and does not have hundreds of BBM contacts, the service falls flat.

The idea for the service is that for a monthly fee of $4.99, you can download 50 songs a month, via Crackberry. The twist that RIM has put into its service is that if you have a BBM contact who is paying for the service as well, you can stream their 50 downloads to your device. Also, you can only swap out 25 songs a month.

The basic concept is to build a web of BBM users and stream each other’s music, which sounds like a good idea, until you realize that if you don’t have that many contacts with the service, then your $4.99 a month doesn’t go all that far.

For those who are BBM addicts, this may be a good deal. But with Spotify, Zune Pass, Pandora and many other services out there, charging similar prices it may be a tough sell.

RIM knows that its BBM is what keeps most of its non-corporate users glued to the platform. So it’s understandable that they are trying to use that service to help maintain the loyalty. But for those of us without many BBM contacts, the new service falls flat compared to its competition.

Image Credit: Crackberry.com

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15 Comments

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The design of this looks disgusting just like their other products, and the service doesn't appear to provide anything useful (to me). I do just wish RIM would die. They provide no decent competition, and so many people buy BlackBerry phones just for BBM even if they prefer the features and designs of other phone operating systems.

Do you ever have something positive to post about something that doesn't carry a "Microsoft" logo? Guess not huh?

While you think they don't provide decent competition their phones rank among the most best sold phones here in the Netherlands, while Microsoft is non-existent.

Callum said,
The design of this looks disgusting

Actually it looks better than Metro. But that's just my opinion ...

RIM, just give up. The UI is horrible, the phones are not as good when you look at the iPhone and Androids.. Even WP7.

And you just can't compete in apps no more.

People said the same thing about Windows Mobile, yet Microsoft is making a comeback. There's no real reason to think RIM won't be able to do the same.

Yay blackberry -.-

I like RIM Blackberry phones up to the point where I wouldn't buy one if there is HTC, Samsung or any mainly Android phone.

this is what i really despise, there are already many great social music services out there and Im not talking about ones owned by Apple/Google/Microsoft. Why can't companies just live with what is popular and build around that. Google is now doing there own Music service for Android I believe, Apple with Ping and Microsoft with Zune Social. What we need is one service that can extend cross platform, like social networking aka Facebook. Instead right now every company wants a piece of the pie. If it social then shouldn't you be able to connect with all your friends not just the ones on your specific mobile OS?

wv@gt said,
Why can't companies just live with what is popular and build around that.
Because they are for-profit companies, interested in making money not necessarily making users happy. It's cheaper, at least short term, for them to build an in-house solution than to pay licensing fees to someone else.

wv@gt said,
this is what i really despise, there are already many great social music services out there and Im not talking about ones owned by Apple/Google/Microsoft. Why can't companies just live with what is popular and build around that. Google is now doing there own Music service for Android I believe, Apple with Ping and Microsoft with Zune Social. What we need is one service that can extend cross platform, like social networking aka Facebook. Instead right now every company wants a piece of the pie. If it social then shouldn't you be able to connect with all your friends not just the ones on your specific mobile OS?

BBM has about 50 million users.. they are one of the most popular!~

HoochieMamma said,
RIM is like a horse with a broken leg.....only one way to go for them..

good one.. go play angry birds and fruit ninja while the grown ups use their corporate blackberries..