RIM sued over name of Blackberry Messenger service

Research in Motion can't seem to catch a break these days. Earlier this month the company dropped the BBX name for its next mobile operating system thanks to a lawsuit from a tech company that was already using the BBX name. Now Reuters reports that RIM is dealing with a similar lawsuit, this time for the acronym for its Blackberry Messenger service.

The service is largely referred to by RIM and others as BBM. That term is also used as part of the business name for BBM Canada, a company that measures radio and television audience data in that country. BBM Canada claims that RIM's use of BBM for its messaging service is a trademark violation. The company was formed in 1944 as the Bureau of Broadcast Measurement and changed its name to BBM in the 1960s. Its current name, BBM Canada, was established in the 1990s.

BBM Canada would like for RIM to either stop using BBM as a way to identify its messaging service or pay BBM Canada to change its name. In a statement, RIM said that BBM Canada's business "clearly do not overlap" with those of the Blackberry Messenger.

It added, "We believe that BBM Canada is attempting to obtain trademark protection for the BBM acronym that is well beyond the narrow range of the services it provides and well beyond the scope of rights afforded by Canadian trademark law." The case is scheduled to come to trial in February 2012.

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22 Comments

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Sranshaft said,

Maybe they should just rename it to BM and call it a day...


Then all the companies in the world will sue them, because it stands for 'business model'!

Frank2029 said,
BIM wont work. There is already PIM and PIN(numbers)

Can't use BIM. That's what we in Barbados call this country for short. So although BBM is really popular here (people swear by this thing :-s ) you may use BBM in BIM but not BIM in BIM....some idiot here may get a little trigger happy....just saying

FMH said,

Then all the companies in the world will sue them, because it stands for 'business model'!

I was going for Bowel Movement but that would work too.

Everyones sticking up for RIM without even looking into BBM Canada or seeing the history of the not-for-profit organization!

They have been using BBM since 1944, with their latest logo update to it in 2001. This is a far cry from when RIM announced BlackBerry Messenger in 2005, or made it popular last year.

Blackberry will not win on this one, if history proves same.
WWF won and the World Wrestling Federation became Word Wrestling Entertainment in favor of the World Wildlife Fund who is also a non-profit organization

Maybe BlackBerry should try the BlackBerry Communicator.. that should work right guys?
More suitably, BIM - Blackberry Instant Messenger, fits right in with RIM... BBN - BlackBerryNetwork... they have a lot of options and its not like the name change will be that problematic

changing from BBM to BB(anything) won't make me like eww stay away from that piece of trash.

Edited by srbeen, Dec 24 2011, 1:42pm :

srbeen said,

Maybe BlackBerry should try the BlackBerry Communicator.. that should work right guys?

BlackBerry Communicator... BBC... Because that'll work.. Because NOBODY has BBC....

As a few people have already said, this is getting unbelievable, how has it taken this them long, as "SirEven" said, if its not challeneged within a certain timeframe, then tuff! companies in trouble now just looking for ways to stay afloat by suing others...oh dont u love the world

There needs to be some kind of statute of limitation on these things. BBM has been used by RIM for HOW long now? should be like some crimes. say....12 months. IF you don't challenge a product name in 12 months, then you're SOL.

This nonsense again. Each time you turn on the news you hear of some company suing some other company over use of the English (or whatever language) alphabet. They should be more concerned with developing and using technology to move the world forward than to be running to the courts saying "I'm gonna tell my mommy". Soon we will need to research and get legal opinion before we name our pets or even our kids imaginary best friend. Some company may think that your goldfish's name may cause confusion with their product.

This is just getting outrageous now. There is more happening in the courts then R&D these days. Commerce is grinding to a halt and we can thank the lawyers.

Frank2029 said,
Never going to happen. RIM will win this and John, i think you're a jackass.

Wow, great argument! /s

Frank2029 said,
Never going to happen. RIM will win this and John, i think you're a jackass.

RIM should win this easily, BBM Canada have no case .

Bit harsh, why is John a Jackass? What's he done wrong to you?!

Frank2029 said,
Never going to happen. RIM will win this and John, i think you're a jackass.

Funny,I think the same thing about you. Coincidence?