Neowin News Feed for: Advertising

Microsoft hits out at Google with new "Scroogled" ad

Max Slater-Robins — Tue, 09 Apr 2013 22:30:04 +0100

Microsoft have restarted their "Scroogled" advertising campaign against Google, hitting out at them over their privacy violations regarding the Play Store, claiming Google gives out sensitive info. Read more...

Mozilla's Collusion demo shows how you can become a marketing tool

Paul Ferson — Mon, 01 Apr 2013 09:53:31 +0100

Mozilla's latest project, the 'Collusion' addon for Firefox, builds up an almost-scary picture of how you're connected to the Internet, and how you can be tied across different websites unknowingly. Read more...

Twitter may generate almost $1 billion from ads next year

Ben Buffone — Wed, 27 Mar 2013 22:56:27 +0000

Analytics firm eMarketer have forecast that Twitter may generate up to $1 billion in 2014 through advertising revenue. With an IPO likely approaching and a growing user base, will forecasts be met? Read more...

Reddit will allow users to up/down vote ads

Max Slater-Robins — Sat, 23 Mar 2013 11:26:13 +0000

Reddit are introducing the ability to up vote, or down vote ads depending on their relevancy to you. If an advert is unsuitable, Reddit will hide it if you down vote the ad. Read more...

Advertising: How Microsoft and Apple introduce new products

Brad Sams — Wed, 13 Mar 2013 14:33:24 +0000

Apple and Microsoft have introduced many new products over the years and we have compared each of their advertising efforts to highlight how each company promotes new products. Read more...

Microsoft promotes SkyDrive with Aubrey Plaza, offers students six months of Office 365 free

Anthony Tosie — Mon, 11 Mar 2013 14:50:15 +0000

Microsoft is continuing its advertising push for its numerous products and services with a new commercial for SkyDrive and Office 365 featuring Aubrey Plaza of "Parks and Recreation." Read more...

Microsoft not killing Scroogled campaign after all

Anthony Tosie — Tue, 05 Mar 2013 14:50:23 +0000

Despite previously saying it would wind down the Scroogled marketing campaign against Google, Microsoft apparently has no plans on abandoning the campaign anytime soon. Read more...

In an effort to generate money, Facebook makes it harder for brands

Max Slater-Robins — Mon, 04 Mar 2013 02:31:45 +0000

Facebook is looking for new, and more inventive, ways of monetizing their 1 billion users, but they could come at the cost of the advertisers who provide Facebook with the majority of their money. Read more...

Microsoft releases Office 365 Home Premium commercial

Anthony Tosie — Wed, 30 Jan 2013 07:56:54 +0000

Microsoft has released a new 30-second commercial advertising its new Office 365 Home Premium service. The commercial touts the cloud storage and syncing capabilities of the service. Read more...

Facebook planning to sell video ad space in 2013

Andrew Stevenson — Wed, 19 Dec 2012 12:54:44 +0000

Facebook is planning to enter the video advertising game, offering video advertising space to ad agencies, with those adverts being played dynamically on users news feeds. Read more...

FBI announces arrest of 10 people over Butterfly Botnet

Paul Ferson — Thu, 13 Dec 2012 09:13:10 +0000

The FBI has confirmed the arrest of 10 people over the Butterfly Botnet; a botnet that, peaking at more than 11 million machines infected, harvesting details on bank accounts and passwords. Read more...

Microsoft launches massive digital outdoor ad campaign for Windows Phone 8 in UK

Anthony Tosie — Mon, 10 Dec 2012 16:10:42 +0000

To promote its new mobile operating system, Microsoft is launching an outdoor ad campaign in the UK today that will allow people to design personalized start screens on outdoor ads. Read more...

Windows 8 invades MTV's European Music Awards

Tyler Holman — Mon, 12 Nov 2012 04:14:32 +0000

Microsoft is on a roll when it comes to advertising, and they just got a huge boost in Europe by bringing Windows 8 and its Live Tiles to the front and center of the MTV European Music Awards. Read more...

The making of the Surface commercial - behind the scenes

Anthony Tosie — Thu, 25 Oct 2012 14:37:02 +0100

A video showing how the Surface commercial made has been released. The video focuses on how the dancers worked together in their group movements and how they came up with ideas. Read more...

Surface TV ad "most effective" tablet ad of the year

Tim Schiesser — Sat, 20 Oct 2012 01:57:06 +0100

Microsoft's Surface TV spot is apparently the most effective tablet-only advert of the year, scoring highly in analysis performed by Ace Metrix and beating all iPad and Galaxy Note ads Read more...

Windows 8 in-app advertising shown off by Microsoft

John Callaham — Fri, 05 Oct 2012 18:59:57 +0100

Microsoft is showing off how a number of high profile Windows 8 apps will include in-app advertising features, including videos and interactive elements from companies like Delta and Jeep. Read more...

UK politician responsible for SEO spamming Google

Paul Ferson — Mon, 03 Sep 2012 22:18:01 +0100

Conservative UK politician Grant Shapps, or Michael Green as he identifies himself online, has been found to have been exploiting Google's AdSense system through selling SEO spamming software online. Read more...

NeoBytes :) Shout brand names at your TV to skip through ads

Andy Weir — Wed, 29 Aug 2012 13:09:47 +0100

An approved patent application reveals Sony plans to get you to shout at your TV or play an interactive game with it in order to skip through the commercials more quickly. Read more...

Microsoft patent wants to fill your ebooks with ads

Tyler Holman — Tue, 07 Aug 2012 19:47:03 +0100

Is nothing sacred any more? Microsoft has filed a patent that would take advertising in e-books to a whole new level by bringing contextual, targeted advertisments to your favorite literature. Read more...

Play Store policy changes for security; kills AirPush ads

Paul Ferson — Thu, 02 Aug 2012 20:04:36 +0100

Google has changed the developer policies for their Play Store to aid buyers and users. They have made it harder to push fake apps, and finally killed the frustrating AirPush advertisement platform. Read more...