Neowin News Feed for: Brand

Google refreshes Android logo and Bugdroid robot ahead of Android 14 release

Aditya Tiwari — Tue, 05 Sep 2023 19:18:01 +0000

Google is giving a modern look to the Android brand, and it is revamping the iconic Android mascot as well. The search giant has redesigned the Bugdroid robot in an entirely new 3D look. Read more...

Samsung beats Google to top best brand rankings globally

Hemant Saxena — Mon, 21 Nov 2022 11:36:02 +0000

In a report released by the UK-based market research firm YouGov, Samsung Electronics has ranked first in the Global Best Brand Rankings for 2022 with 127 points. It is followed by Google and YouTube. Read more...

Woman settles 'Windows' brand dispute with mighty Microsoft over a reading tool

Sayan Sen — Fri, 07 Oct 2022 08:40:01 +0000

A businesswoman based in the U.K. has settled a brand dispute with Microsoft over the "Windows" branding. The said woman, Kate Mckenzie, had built a reading tool dubbed "Word Windows". Read more...

Instagram refreshes its visual identity with a new typeface, a brighter logo, and more

Karthik Mudaliar — Mon, 23 May 2022 16:38:01 +0000

Instagram is introducing a new logo which is brighter and includes more color gradient than ever before. It also created a new typeface that will make the brand identity uniform across platforms. Read more...

nubia gets a new look, rebrands and unveils new logo

Namerah Saud Fatmi — Mon, 13 Apr 2020 13:44:01 +0000

As announced a few days ago, former ZTE-subsidiary nubia has revealed a revamped new brand image & logo, targeting today's youth with an aim to provide a smarter & stylish lifestyle via its products. Read more...

OnePlus unveils OnePlus TV brand name and logo

Namerah Saud Fatmi — Wed, 14 Aug 2019 11:16:01 +0000

Chinese smartphone manufacturer OnePlus has unveiled the brand name and logo for its smart TV announced last year. Christened the OnePlus TV, it will have a logo similar to the main company logo. Read more...

HMD Global now owns the 'PureView' trademark

Usama Jawad — Sun, 26 Aug 2018 15:45:56 +0000

It appears that HMD Global has purchased the "PureView" trademark from Microsoft. The revolutionary camera tech was used in various high-end devices including Lumia 920, 925, 1020, 1520, and 950/XL. Read more...

Android Wear could be re-branded as Wear OS soon

Paul Hill — Mon, 12 Mar 2018 09:42:01 +0000

A new Google Play Services beta build suggests that Android Wear will go under the moniker Wear OS. The re-brand comes just months after Google merged Android Pay and Google Wallet into Google Pay. Read more...

The BlackBerry brand may soon appear on tablets, wearables, and more

Florin Bodnarescu — Tue, 04 Apr 2017 08:26:01 +0000

It looks like the BlackBerry brand may soon pop up on more than just phones. In a recent earnings call, CEO John Chen hinted at possible tablets, wearables, and even medical devices using it. Read more...

BlackBerry lives on through TCL; global rights to the brand have been sold

Steven Johns — Sun, 18 Dec 2016 08:10:01 +0000

Although BlackBerry once held as much as 20% of the smartphone market share, today it officially bows out as the company announces it has sold manufacturing rights to the BlackBerry brand to TCL. Read more...

Check out some of the designs that Google rejected for its new logo

Andy Weir — Wed, 02 Sep 2015 15:12:01 +0000

Google unveiled its new logo and brand identity system yesterday, and reactions have been somewhat mixed so far. But the company considered many other alternatives, including some radical options. Read more...

Google unveils its new corporate logo

Andy Weir — Tue, 01 Sep 2015 16:25:35 +0000

Google has unveiled a new logo and brand identity, which it says more closely aligns with the ubiquity of its products, and "shows you when the Google magic is working for you". Read more...

European court blocks Microsoft attempt to trademark Skype name, as it's too similar to Sky

Andy Weir — Tue, 05 May 2015 20:24:01 +0000

A European court has blocked Microsoft's attempt to trademark Skype's name in the EU, on the grounds that it is too similar to Sky's - but the effects of the ruling do not require a Skype rebrand. Read more...

Poll: What do you think of the new 'Microsoft Edge' name and logo for Project Spartan?

Andy Weir — Fri, 01 May 2015 14:04:01 +0000

'Microsoft Edge' is the new name for the browser formerly known as Project Spartan - and now that you've had some time to get used to the revised branding, what do you think of the new name and logo? Read more...

Nokia is "up to something", posts image of a black box with its logo

Andy Weir — Mon, 17 Nov 2014 15:20:01 +0000

Amid recent speculation over the licensing of its brand, Nokia has now said it's "up to something", posting a mysterious image showing a black box with the Nokia logo, along with tomorrow's date. Read more...

Nokia says it can license its brand for use on phones from 2016, and on other devices now

Andy Weir — Fri, 14 Nov 2014 16:44:01 +0000

Nokia's logo is vanishing from Lumia devices but it says it will be able to license its brand to other companies for use on handsets from Q4 2016, and that it can already do so on "other devices" now. Read more...

Microsoft named world's second most valuable brand

Jett Goldsmith — Thu, 06 Nov 2014 07:36:01 +0000

Microsoft has been named the world's second most valuable brand at $63 billion, according to Forbes, due in part to its massive sales and promotional deals, but still falling behind Apple. Read more...

YouView may have to rebrand after losing High Court trademark battle

Andy Weir — Tue, 17 Jun 2014 10:42:30 +0000

YouView - the UK's hybrid TV service that combines Freeview channels with IPTV - may be forced to rebrand after the High Court ruled that its name is "confusingly similar" to the 'YourView' trademark. Read more...

Google ousts Apple as world's most valuable brand, Microsoft rises to fourth

Max Slater-Robins — Wed, 21 May 2014 18:03:39 +0000

Google has ousted Apple as the most valuable brand, according to a survey. Apple's brand value fell by $148 billion, a drop of 20%, while Google's grew to $159 billion, a 40% increase over 2014. Read more...

Microsoft faces new brand dispute over OneDrive name

Andy Weir — Wed, 29 Jan 2014 11:19:07 +0000

Microsoft faces a fresh trademark dispute over its OneDrive brand, as cloud provider One.com tells Neowin that the name could "lead to confusion" and that it is "consulting trademark experts". Read more...

YouTube gets a new, simpler, flatter logo

Andy Weir — Fri, 30 Aug 2013 06:25:25 +0000

YouTube's familiar logo is on the way out, as an updated logo has been revealed, with Google's corporate font and a flatter design based around the 'play' button. (Just don't call it 'Metro-style'). Read more...

Xbox One name so secret even Xbox UK exec wasn't told

Andy Weir — Thu, 23 May 2013 09:09:57 +0000

The name of Microsoft's new console was kept a closely guarded secret until its announcement - even the Xbox UK marketing director had no idea what it was called until the launch event on Tuesday. Read more...

Microsoft 're-imagining' video reveals secrets of rebranding, hints of what's to come

Andy Weir — Sat, 27 Apr 2013 22:30:05 +0000

Hints at new branding for Xbox, Bing, Skype and Yammer, and a look at some of the design process for Microsoft's new brand identity system, feature in a video entitled 'The Re-Imagining Of Microsoft'. Read more...

Microsoft is working on three adverts to rebrand the company

Brad Sams — Tue, 26 Mar 2013 14:22:39 +0000

A new bit of information has been uncovered that shows that Microsoft is about to work to rebrand the company's image by producing three 60-second advertisements. Read more...

The new Microsoft brand family, at a glance

Andy Weir — Thu, 23 Aug 2012 18:39:26 +0000

Microsoft's unveiling of its new logo is a key component of the major brand identity update across the whole corporation. We take a look at some of the other Microsoft brands that have changed so far. Read more...

Microsoft is UK's top consumer brand

Andrew Fairbairn — Wed, 15 Jul 2009 11:34:04 +0000

Microsoft has regained its spot as the strongest "superbrand" in the UK, knocking last year's number one Google into third place. The ranking comes from a list of Britain's top 500 brands and is compiled... Read more...

Lenovo to drop IBM brand

Sat, 03 Nov 2007 22:05:35 +0000

Lenovo, the world's fourth largest PC maker, plans to phase out the IBM brand to which it acquired rights when it purchased IBM's PC division three years ago. Lenovo sales rose 20% to $4.4bn in... Read more...

ASUS announces plans to split company and brand

Tue, 03 Jul 2007 19:02:55 +0000

AsusTek Computer Incorported has announced its intention to split in order to maximize competitive performance and minimize potential conflicts of interest. As things currently stand, it's possible for a company that competes with the AsusTek... Read more...

Wi-Fi group launches 802.11n compatibility brand

Daniel Fleshbourne — Wed, 16 May 2007 08:24:15 +0000

Wi-Fi overseer the Wi-Fi Alliance (WFA) will in June begin testing pre-standard next-generation 802.11n wireless networking kit to make sure the products all work with each other, the organisation said today.The WFA announced earlier this... Read more...

Google beats Microsoft, Coke in brand stakes

Mon, 23 Apr 2007 20:27:07 +0000

Google has knocked Microsoft off the top spot and been named the most powerful global brand of 2007 in a recently published ranking by market researcher Millward Brown Optimor. Factoring in financial performance and consumer... Read more...

Supplier: MS to Brand & Sell Consumer Fuel-Cell Chargers

Mon, 16 Apr 2007 20:47:41 +0000

After its first delivery to Microsoft on Friday, Medis, a startup specializing in fuel cells, revealed the software giant's intentions to brand the products as its own and sell them as portable recharging stations for... Read more...

AT&T to Replace Cingular Brand on Monday

Fri, 12 Jan 2007 23:54:05 +0000

The Cingular brand name will be gone in a few days and will be replaced with the AT&T brand. Yeah, I hear the Apple fanboys' worried whimpers. What about the Apple iPhone? Jobs announced it... Read more...

Microsoft Unveils Details of First Products Under Zune Brand

Thu, 14 Sep 2006 19:49:23 +0000

Available this holiday season in the United States, Zune includes a 30GB digital media player, the Zune Marketplace music service and a foundation for an online community that will enable music fans to discover new... Read more...

AMD May Drop ATI Brand

Christopher Vendemio — Mon, 07 Aug 2006 22:22:15 +0000

While it is purely speculative, at the moment, word has been spreading that AMD may decide to drop the ATI brand name and label all products under the singular AMD label. Want to know what's... Read more...

AMD to Follow Intel's Viiv, Debut Its Own Brand

Wed, 23 Nov 2005 20:40:00 +0000

Advanced Micro Devices is set to introduce a special brand-name for entertainment-oriented personal computers (PCs) running certain chips from the company as well as certain chipsets from the manufacturer's partners among core-logic designers. A separate... Read more...

Intel Introduces the VIIV Brand

Thu, 25 Aug 2005 15:18:44 +0000

At the second day of the Intel Developer Forum, Intel shed light on its new home entertainment strategies. In what is essentially the equivalent of a Centrino package for the digital home, Intel rolled... Read more...

Intel Plans Centrino-Like Brand for Desktops

Thu, 02 Dec 2004 15:20:12 +0000

Intel is preparing a marketing strategy that will brand desktop PCs with a similar label that made its Centrino notebook technology a household name, according to sources familiar with the company's plans. The new desktop... Read more...

ATI's SLI brand to be called Multi Rendering

Wed, 03 Nov 2004 15:56:59 +0000

The Inquirer got a few extra details about ATI's secret SLI programme. The Canadian based company chose Multi Rendering as the brand name for its marchitecture, to be introduced next year. We are unsure whether... Read more...

Sun Pushes a New Brand of Java

Sun, 18 Jul 2004 21:16:38 +0000

Sun is hoping to gain widespread public recognition like Intel, Microsoft, and Apple. As Sun Microsystems is searching for ways to make Java into a brand name. Competitors have benefited greatly from this... Read more...

Sun pushes Java brand harder--but uphill

Thu, 08 Jul 2004 14:30:45 +0000

Sun is hoping that a 30 minute TV show will help boost the recognition of Java. The name of the show is "Mobile Entertainment World", and it will be a 30 minute program that... Read more...