Neowin News Feed for: Marketing

Microsoft promotes SkyDrive with Aubrey Plaza, offers students six months of Office 365 free

Anthony Tosie — Mon, 11 Mar 2013 14:50:15 +0000

Microsoft is continuing its advertising push for its numerous products and services with a new commercial for SkyDrive and Office 365 featuring Aubrey Plaza of "Parks and Recreation." Read more...

Microsoft not killing Scroogled campaign after all

Anthony Tosie — Tue, 05 Mar 2013 14:50:23 +0000

Despite previously saying it would wind down the Scroogled marketing campaign against Google, Microsoft apparently has no plans on abandoning the campaign anytime soon. Read more...

A chat with Nokia's Vesa Jutila, on retail incentives, carrier exclusivities and more

Andy Weir — Tue, 26 Feb 2013 18:09:45 +0000

Following the launch of the Lumia 720 and 520, Andy Weir interviews Nokia's man in charge of promoting these devices globally, discussing marketing, carrier exclusivity, giant screens... and Snake. Read more...

Interview with Nokia's Vesa Jutila: submit your questions!

Andy Weir — Mon, 25 Feb 2013 10:13:26 +0000

Tomorrow, I'll be interviewing Nokia's global head of smartphone marketing, Vesa Jutila, the man who's responsible for promoting Lumias around the world. What would you like me to ask him? Read more...

Windows 8: So easy, a child will show you how to use it

Anthony Tosie — Wed, 19 Dec 2012 15:04:27 +0000

In a new viral marketing video, Microsoft Portugal is touting the fact that Windows 8 is easy to use by showing a child teaching consumers at a store how to operate the new Windows interface. Read more...

Microsoft launches massive digital outdoor ad campaign for Windows Phone 8 in UK

Anthony Tosie — Mon, 10 Dec 2012 16:10:42 +0000

To promote its new mobile operating system, Microsoft is launching an outdoor ad campaign in the UK today that will allow people to design personalized start screens on outdoor ads. Read more...

Microsoft's new Internet Explorer marketing campaign touts a comeback

Anthony Tosie — Thu, 29 Nov 2012 14:14:07 +0000

Microsoft has released a new YouTube video focusing on the hate its browser, Internet Explorer, gets from individuals across the Internet as part of a marketing campaign for the browser. Read more...

How much is Microsoft betting on Windows 8? Nearly $2 billion, Forbes says

Anthony Tosie — Fri, 12 Oct 2012 15:56:10 +0100

A new report claims Microsoft will be spending nearly $2 billion on its marketing campaign alone for the upcoming launch of Windows 8. Read more...

Microsoft: 1.6 billion impressions for Windows 8 campaign

Vlad Dudau — Wed, 10 Oct 2012 13:21:39 +0100

Microsoft is going all in with both Windows 8 and its marketing campaign that will spread across all media. The software giant says it wants 1.6 billion impressions for their ads in the next 6 months. Read more...

Nokia's VP of Product Marketing departs, investors dissapointed with 920 announcement

Vlad Dudau — Sat, 06 Oct 2012 10:23:16 +0100

Nokia's VP of Product Makerting has confirmed to Reuters that he is departing the company. Investor disappointment with the recent Lumia announcement event could be behind the move. Read more...

Windows Phone 8 lands in September, marketing campaign to follow

Brad Sams — Wed, 22 Aug 2012 14:06:05 +0100

The whispers have been getting louder and louder and with additional sources chiming in, Windows Phone 8 for September is a go and a new marketing campaign will come with it too. Read more...

Microsoft's logo isn't getting a makeover, after all

Tyler Holman — Sat, 04 Aug 2012 19:40:40 +0100

Just when we thought we had Microsoft's new marketing strategy figured out, it turns out that not only is Metro not going to be called Metro, but their new 'logo' isn't really a logo at all. Read more...

Apple rejects iBook for making reference to Amazon

Paul Ferson — Mon, 30 Jul 2012 02:28:22 +0100

Apple rejected an iBook from its store, due to the book guiding readers in how to market their own novels. The book made reference to Amazon, and was rejected over mentioning a competing company. Read more...

Microsoft confirms more marketing and advertising layoffs

John Callaham — Thu, 12 Jul 2012 15:14:12 +0100

Microsoft has confirmed it has laid off a number of its team members in its advertising and marketing divisions, although it is not clear how many people have been affected. Read more...

Microsoft marketing layoffs begin today [Update]

John Callaham — Wed, 01 Feb 2012 17:49:39 +0000

New rumors claim that Microsoft plans to start a series of layoffs that will affect its marketing division that could result in hundreds of people losing their jobs. Read more...

Microsoft reportedly plans to lay off hundreds of employees

John Callaham — Thu, 12 Jan 2012 00:37:08 +0000

A new rumor claims that Microsoft is looking to restructure its marketing division which may ultimately result in layoffs for hundreds of the company's employees. Read more...

Samsung flips off Apple, uses same actress in ad

Christopher White — Mon, 02 Jan 2012 16:46:07 +0000

Samsung has been accused of stealing ideas from Apple and now the company has stolen the actress from an iPhone 4S commercial to star in their own tablet advertisement. Read more...

Dell marketing attempt results in SWAT team and two arrests

Christopher White — Fri, 18 Feb 2011 04:21:38 +0000

Have you heard of the Dell Streak? In order to drum up excitement for the product, a sales manager at Dell decided to coordinate an internal promotional event at their Round Rock, TX office. Unfortunately... Read more...

Microsoft to spend one billion dollars on WP7 and Kinect marketing

Brad Sams — Mon, 18 Oct 2010 16:38:55 +0100

Microsoft knows what it takes to make a product stick in the marketplace. After breaking into the console market with its Xbox after many said that it would fail, Microsoft is about to try and... Read more...

Old Spice Guy gives new fragrance to viral marketing

Tzvi Friedman — Fri, 16 Jul 2010 14:55:48 +0100

Old Spice has taken the viral marketing world by storm. For a fragrance and deodorant brand with the world ‘old’ in it, it seems rather ironic that they would be innovators of digital marketing and... Read more...