Neowin News Feed for: Nielsen

Microsoft: Brain impulses shows people really do like in-app Windows 8 ads

John Callaham — Wed, 05 Jun 2013 23:44:20 +0100

Microsoft has announced that a new study from Nielsen shows that consumers seem to like in-app Windows 8 ads, and used Nielsen's NeuroFocus approach to measure brain impulses as part of the study. Read more...

Nielsen and Twitter agree on ‘Nielsen Twitter TV Rating'

Andrew Stevenson — Tue, 18 Dec 2012 12:54:38 +0000

With the rapid rise of social media, Nielsen and Twitter have entered into a multi-year agreement that will see social activity complementing existing Nielsen ratings to help improve programming. Read more...

Nielsen: People want to get the iPad; Surface low priority

John Callaham — Thu, 22 Nov 2012 05:30:48 +0000

A new survey of both children and adults shows that, among technology gadgets, the iPad is the gift both groups want the most in the next six months, with the Surface low on the list. Read more...

Nielsen: 96% of users satisfied with their Nokia Lumia 900

Tim Schiesser — Tue, 10 Jul 2012 05:48:40 +0100

A new study conducted by Nielsen has revealed that users of the Nokia Lumia 900 are 96% satisfied with their device, and 91% think it is better than other devices on the market. Read more...

Nielsen: Majority of US mobile phone owners have smartphones

John Callaham — Mon, 07 May 2012 18:17:34 +0100

A new survey from Nielsen shows that a slight majority of mobile phone owners in the US now own a smartphone, with Android-based devices leading the pack. Read more...

Nielsen: Android smartphones gain market share

John Callaham — Tue, 27 Sep 2011 13:05:10 +0100

A new study by Nielsen shows that smartphones powered by Google's Android operating system continue to gain market share in the US compared to all the other mobile OSes. Read more...

US web users spend the most time on Facebook

John Callaham — Tue, 13 Sep 2011 15:42:17 +0100

A new study by Nielsen shows that Facebook takes up more time from US web users than any other web brand with a whopping 53.5 billion minutes per month. Read more...

Majority of wireless phone users now buying smartphones

John Callaham — Thu, 30 Jun 2011 16:23:13 +0100

if you decided to make your next wireless phone one of the smartphone variety you are most definitely not alone. According to a new survey revealed today by Nielsen, 55 percent of people in the... Read more...

Study claims US smartphone data use up 89 percent

John Callaham — Fri, 17 Jun 2011 17:23:25 +0100

More and more US wireless phone users are making the switch from regular phones to the "smartphone" line so you can expect to see larger amounts of data being used by those phone customers as... Read more...

Nielsen: iOS and Android tied in popularity survey

Tzvi Friedman — Wed, 01 Dec 2010 15:59:15 +0000

Nielsen revealed some interesting statistics today regarding the popularity of mobile operating systems (based on October 2010 data). If anything, the data shows that the ongoing battle in the mobile sector is at a climax,... Read more...

Nielsen to rank Web sites by visit lengths

Slimy — Mon, 09 Jul 2007 22:23:50 +0100

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Nielsen/NetRatings, a leading online measurement service, plans to stop ranking sites by number of page views and begin tracking how long visitors spend at the sites. Although Nielsen already measures average time spent and average... Read more...

Activision and Nielsen team up for in-game advertising push

Marcel Klum — Tue, 13 Apr 2004 19:13:57 +0100

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In-game ads set to become big business in the coming years Publisher Activision is working with advertising industry specialists Nielsen to promote in-game advertising, with the two companies planning to supply new tools... Read more...