Rumor: AMD tried to buy NVIDIA before buying ATI

In 2006, the PC hardware world got a big shock when PC processor maker AMD announced it was acquiring ATI, one of the "big two" in PC graphics chips. But did AMD first approach ATI's biggest rival NVIDIA with a buyout offer? That's what a new story on Forbes claims. It claims, via unnamed former AMD employees, that AMD tried to discuss such a merger deal with NVIDIA.

In the end, the deal didn't go through because NVIDIA's CEO Jen-Hsun Huang wanted to be the CEO for the combined AMD-NVIDIA. In the end, AMD wanted to get into the graphics chip business and got ATI to agree to a $5.4 billion merger in July 2006.

Since then AMD has seen its fortunes go south. While it has now fully integrated ATI's business into its own (indeed, the ATI brand was done away with in 2010), AMD has failed to make much of an inroad on Intel's market share in the PC space. It has had more success in the PC graphics card business but NVIDIA has since branched out into other markets, particularly its mobile processor division.

As the story points out, NVIDIA is currently worth $9.7 billion while AMD has gone down in value to just $5.2 billion. That's $200,000 less than what AMD acquired ATI for in 2006.

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My ATI cards were great for mining Bitcoins (LOL), but frustrate my daughter to no end when they crash on games like "Sims 3".

Who is AMD/ATI? There is only one graphics card manufacturer, Nvidia and only one CPU maker, Intel.

Strange these little start up companies are..

VoX said,
Who is AMD/ATI? There is only one graphics card manufacturer, Nvidia and only one CPU maker, Intel.

Strange these little start up companies are..


Hey, what's nVidia? Intel has the most popular graphics card manufacturer.

VoX said,
Who is AMD/ATI? There is only one graphics card manufacturer, Nvidia and only one CPU maker, Intel.

Strange these little start up companies are..

Obvious troll is obvious.

hmm i guess this is a gpu debate
..old been there and done that, its 2012
Who cares

ON TOPIC:
I can't believe they WOULDN'T consider buying the only other alternative
this is much news as it is just common business sense LOL
Who the hell else would they consider, there is really just the big two.

I am Not PCyr said,
hmm i guess this is a gpu debate
..old been there and done that, its 2012
Who cares

ON TOPIC:
I can't believe they WOULDN'T consider buying the only other alternative
this is much news as it is just common business sense LOL
Who the hell else would they consider, there is really just the big two.

Smart comment, best one on here. The whole GPU debate is rehashed back to when gaming required secondary video processing. At least back then we had Matrox, monster 3D and other relics of the past to help mix things up. Now it's just "Oh nvidia added new shaders. Oh ATI bumped up clock speed! Oh added another core, LOOK OUT, THE NEW NVIDIA FAN IS SO POWERFUL IT'LL CHANGE THE EARTH'S AXIS!"

If you are paying $300+ on a new video card you will tell no difference whats so ever in either the ATi or nVidia .. Its all a load of crap now days..

Ive always had nVidia cards, mainly the BFG Tweaked versions and they have been great.

I decided to buy an ATi card 4890 because it was a good spec for the money, but the card has been awful, the temprature sensor on the fan is annoying in a silent running system, you can just hear the fan when on the desktop speeding up and slowing down all the god dam time.

I had to go into the driver settings and set it to always idle at around 25% speed to stop it going up and down making different pitch noises.

Really annoying.

If that rumour is true, thank god that didn't happen. I certainly wouldn't them pulling a bulldozer with Nvidia cards.

The first post does make you laugh and the second one I agree fully.

I been running Ati and Nvidia cards for the past 14 years and may I say, ATi have it in the bag in overall expierence.
3D, oh you mean that FAD that needs another 3-4 years to pickup, oh sure lets make all our cards 3D Aware.
Nvidia make good cards aswell but you noticed you always need a bit of config here and there to fully utilise. I know the ethos of "you get what you pay for" but for anyone who purchased a ATi & Nvidia card which were on the SAME Level I love how they gave you the performance anyway that you'd expect from the Nvidia for, about what, fraction of the cost. (not based on reviews im talking about real world application - Games YOU run on YOUR pc)

I used to have a gtx 560 before but I switched to ATI 6990 and I haven't had any problem since then . I can say, ATI graphic cards are pretty awesome!

its chalk and cheese def ... i ve personaly had cards from both in the past ... i soldered on an 8800gtx for like 5 years before finaly swapping to a 5850 a few years ago the card monsterd anything i gave it and was quiter and better then anything nvidia had at that time and used less power, however as like most gamers a game comes along .. I

E Battlefield 3 and i found the gaming experience slow down a bit in places and felt i needed more gpu power ....

shopping around i was all set on an Ati 6950 as some come with the Dual Bios and was like hmm flash to a 6970 and save like 100 £ ... then as you do look at reviews and compare data, the more i looked the more i saw that the 570gtx got xx more fps a sec then 6950 and apon looking was only like 10 to 20 £ then the price of the 6950 ... so for my gaming experience i got the 570gtx and dont look back


OK on sides notes the 570gtx is LOUD!!! at full tilit and it generates a lot of heatcompared to a 5850/6900 series ... but again ..

BEGGARS cant be choosers ...!!

Wait, isn't AMD alone worth less because they are technically fabless now? They spun out their manufacturing arm to become GlobalFoundries, which itself is worth a few billion.

Yep. Making silicone for all kinds of people, which was part of the reason they split, from memory.

It was expensive to own the Fab plants if you didn't have sales to back up the investment. And they couldn't easily make gear for other companies as they might not 'trust' AMD with their secrets. Thus split and make a neutral company to own the fab plants.

Well considering ATI STILL have no integrated 3D facility, despite all their lies to the contrary, and the fact that every ATI driver update I ever applied to my system failed (only the original drivers supplied with the cards worked), its no surprise ATI have gone nowhere. Contrast this with my Nvidia experience, where everything works, including every driver update.

Chalk & cheese - I'd never buy another ATI card again.

dvb2000 said,
Well considering ATI STILL have no integrated 3D facility, despite all their lies to the contrary, and the fact that every ATI driver update I ever applied to my system failed (only the original drivers supplied with the cards worked), its no surprise ATI have gone nowhere. Contrast this with my Nvidia experience, where everything works, including every driver update.

Chalk & cheese - I'd never buy another ATI card again.


I don't think your personal experience with a your Radeon 8500 graphics card in 1999 has anything to do with the struggles of AMD.

The graphics division is making money hand over fist. The processor part is what is hurting the company.

dvb2000 said,
Well considering ATI STILL have no integrated 3D facility, despite all their lies to the contrary, and the fact that every ATI driver update I ever applied to my system failed (only the original drivers supplied with the cards worked), its no surprise ATI have gone nowhere. Contrast this with my Nvidia experience, where everything works, including every driver update.

Chalk & cheese - I'd never buy another ATI card again.

Driver updates never fail here, never have since my 7500, my only issue with AMD is they take a while to release updates for new games such as Rage, but then again who ever remembers rage.

Id say both company's are fairly equal.

dvb2000 said,
Well considering ATI STILL have no integrated 3D facility, despite all their lies to the contrary, and the fact that every ATI driver update I ever applied to my system failed (only the original drivers supplied with the cards worked), its no surprise ATI have gone nowhere. Contrast this with my Nvidia experience, where everything works, including every driver update.

Chalk & cheese - I'd never buy another ATI card again.

Real gamers never go with one or another, they go with the affordable card towards their gaming needs, be either Nvidia or AMD, to be honest though, my preference goes to amd with their fusion processors, they really did a good job in the mobile (I don't know the desktop well) market

Eh, I switch back and forth based on frustration. ATI blew my nVidia card away a long time ago. Then ATI annoyed the hell out of me with their drivers, and the fact that I burned through a couple. I don't hold anything against the company today but... Nvidia has been whooping some ass lately and I've seen zero issues thus far.

In fact, I really admire how they seem to be getting in with the gaming community too, hosting guides for Skyrim tweaks and all such that are very in-depth. Way cool imo.

Arceles said,

Real gamers never go with one or another, they go with the affordable card towards their gaming needs, be either Nvidia or AMD, to be honest though, my preference goes to amd with their fusion processors, they really did a good job in the mobile (I don't know the desktop well) market


They compete in the same price ranges, so 'real gamers' can go with whichever they prefer.

dud said,

I don't think your personal experience with a your Radeon 8500 graphics card in 1999 has anything to do with the struggles of AMD.

I have the same issues as @dvb2000 on a $4,000 Alienware I bought a year ago. It literally BSODs whenever it's turned on after ATI driver updates, all else held constant.

Further, ATI's turnaround time on Crossfire is quantitatively pathetic compared to NVIDIA's.

I never have any luck with driver when it comes to ATi GPU hardware. It would say the driver did not detect the proper hardware for that driver. All of the GPU from ATi seem to work with only the driver given by them on the CD. When you want an updated version, good luck in trying to find that.

dvb2000 said,
Well considering ATI STILL have no integrated 3D facility, despite all their lies to the contrary, and the fact that every ATI driver update I ever applied to my system failed (only the original drivers supplied with the cards worked), its no surprise ATI have gone nowhere. Contrast this with my Nvidia experience, where everything works, including every driver update.

Chalk & cheese - I'd never buy another ATI card again.

I've got a Sapphire HD4870 1GB since it was released. I never had any issue with drivers or BSODs and it still works flawlessly.
ATI has gone somewhere, why do you think it's still on the market if the company wasn't selling enough and it still competes against NVidia?

Your issues may have to do with your hardware setup, your RAMs or your graphic's brand or maybe you do not know how to install drivers correctly.

Snake89 said,

I moved over to AMD because i've fired alot of nvidia cards over the years. AMD has been stable for me ever since i've switched over.

I also never had any problems with ATI drivers.

You sound like Alan Sugar or Donald Trump from The Apprentice..............NVIDIA------------->Your Fired

No issues here running or updating 3/4 ATI and 1 NVIDIA cards, guess i`m just lucky!

dvb2000 said,
Well considering ATI STILL have no integrated 3D facility, despite all their lies to the contrary, and the fact that every ATI driver update I ever applied to my system failed (only the original drivers supplied with the cards worked), its no surprise ATI have gone nowhere. Contrast this with my Nvidia experience, where everything works, including every driver update.

Chalk & cheese - I'd never buy another ATI card again.

Oh no, 3D is so important to most people!

dvb2000 said,
Well considering ATI STILL have no integrated 3D facility, despite all their lies to the contrary, and the fact that every ATI driver update I ever applied to my system failed (only the original drivers supplied with the cards worked), its no surprise ATI have gone nowhere. Contrast this with my Nvidia experience, where everything works, including every driver update.

Chalk & cheese - I'd never buy another ATI card again.


Hey! I always wondered who bought those underspecced overpriced GTX 480 ovens and the rebranded GTX 1xx, GTX 2xx, GTX 3xx mess.
Now I finally know: it was you.

I had typed out a decently sized message, then found out my ISP is a failure and dropped my connection for a minute. (Really need a clipboard history..)

So, I'll just say this.

I bought an ATI card in the past as a replacement for my dead NVIDIA card.

Never again.

.Cameron. said,

I have the same issues as @dvb2000 on a $4,000 Alienware I bought a year ago. It literally BSODs whenever it's turned on after ATI driver updates, all else held constant.

Further, ATI's turnaround time on Crossfire is quantitatively pathetic compared to NVIDIA's.

This has always been a problem with OEM cards because they use a specific reference design that isn't compatible with the main drivers. Believe me, I've had this issue as well with many ATi cards, but they were only OEM based as the retail ones were completely fine.

I like AMD/ATi, I just have headaches with nVidia (from my experience only)