Apple looking to purchase EA?

Take this with a with a grain of salt, but the intertubes are buzzing with rumours that Apple is going to acquire Electronic Arts, the world's second largest gaming company. Yup, Twitter isn't the only one they are going after apparently.

Guy Adami, host of the CNBC show Fast Money, recently spoke this morning about how some "chatter" is taking place.

Rumours like this are not uncommon, especially when a company has about 29 billion in abundant cash flow and people try to guess what they are going to do with that money. But does this move even make sense?

While EA in 2007 said that they will start to release gaming titles on the Apple platform, support as been lukewarm at best. And with the popularity of the iPhone and iPod Touch as a portable gaming platform only growing maybe Apple is ready to join the gaming business in a big way. Apple has also hired two new employees, Bob Drebin, who was in charge of the Nintendo Gamecube's graphics processing unit, and former Xbox strategy boss Richard Treversham. All of which adds a little bit of lighter fluid to the rumour.

Could you imagine a AAA title being an Apple exclusive? Battlefield (insert latest iteration number here) only for OSX... I can hear the fanboys crying now. Remember Halo, and how it was going to be a Mac exclusive game until Microsoft came along, maybe Apple is trying to go back to those days when game developers respected their operating system as a viable gaming platform.

Wedbush Morgan analyst Michael Pachter had this to say: "Sounds retarded to me... Apple could buy Warner Music for around $3 billion, and control 20 percent of all recorded music. That makes more sense to their current business model than buying EA for more than twice that, doesn't it?"

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I don't understand what the hassle is all abt?If apple purchases EA,It wont stop it from making games for PC and other consoles.And this would also revolutionized gaming on macs.All apples got to do is to produce:

1)Perfectly and totally upgradeable imacs.and I think apple is going to do it sooner or later.

2)With Open GL3 equipped Snow leopard,Its not hard to imagine perfect gaming coming on.

I think it would be a great move for apple.Who knows I would be playing Dead space 2 on a mac!!
Gaming feels more natural on macs.Infect u don't need to worry abt stupid .DLL files missing and whole game crashing!!


Breaking News: Apple to Buy Microsoft?
Apple Inc, based in Cupertino, CA, has been in talks earlier this morning discussing possible plans to purchase Microsoft Corporation, and therefore end the long-running competition between the two vendors. "It just seems like the right choice to me," said acting CEO Tim Cook, "I mean, admit it, if we bought Microsoft, the world would be a better place." Several analysts are supporting the possible purchase, saying it is a definite possibility. Although it is unclear how far Apple will be willing to go on this issue, many Apple consumers are praising the move. "If I could walk into an Apple Store, and be able to say, 'Wow, and to think Microsoft was going to open up stores,' that would probably be one of the greatest feelings in my life," said one man we talked to, who wished to remain anonymous. Whether this would require a re-branding of the Windows line remains unknown, but Apple is expected to reveal more details this week. No Microsoft employees were available for comment.

Wedbush Morgan analyst Michael Pachter had this to say: "Sounds retarded to me..."

Wow, that sure sounds professional. Some analyst!

I, for one, would be happy to see Apple purchase EA. In fact, I'd go so far as to say that I want it to happen. Maybe then Apple will make all EA games Mac only, and it will finally cleanse the PC gaming market of the total crap that EA produces.

here here! couldnt say it better myself! :)

bye bye the milking the cash cow Games robber err i mean publishing house.

Lost count of the good titles that have gone EA way and got steadily worse as the sequel after sequel is churned out annually.

(apart from tiger woods and fifa at a push)

Considering Jobs is not running the show anymore (even though they say he is from home) Apple is doing stupid sh** again that will bankrupt them. That's how it started when he left and that's how it starts all over again.

If they buy EA not only they will kill a good part of gaming for everyone by locking it down to Apple platform but will be the stupidest move every made in the history of business IMO.

It might just happen though. They got a taste of iPhone gaming market and now greed is making them do retarded things.

I agree with you in that it's a stupid decision (business-wise). Apple is going to shoot themselves in the foot if they buy EA. The company simply wouldn't survive in the computer gaming market. Their computers are too expensive and lack the infrastructure to support a volatile gaming market. Would you visit the moon with nothing but a bag over your head? No, right? You'd spend the time and money to train and buy equipment like a space suit. Apple needs to change their image too. They have a unique image and despite what people think, gaming is far from it.

Yup, Twitter isn't the only one they are going after apparently.

According to some widely regarded crazy rumors.

Funny how all this is popping up now... What's tomorrow's story going to be, as news sites try to come up with exciting new ways to push the visit counter up a bit? Apple is interested in purchasing Digg? How about that! It would at least be an as irrelevant business to Apple as EA and Twitter!

I can't see Apple going this route to be honest for a number of reasons least of all much of EA's revenue is already heavily tied up in it's competitors platforms and Apples general lack of interest in gaming in the past.

If anything it seems more likely to me that MS would buy them if they wanted to deliver a killing blow to the playstation given that'd give Windows + XBox free reign to most of the larger sporting franchises plus countless other games.

Oh no but EA's gone evil. Look what they've did to Spore. And they keep gobbling up good gaming studios such as Westwood (Redalert 1,2 C&C 1,2,3, Dune 1,2,battleforDune etc.), Maxis (simcity societies WTF), and more.

But for Apple to compete in the gaming space? They'll have to outdo Windows in the fact that with consoles you can simply put the game disc in and play. Imagine that as a selling point to OS X! (and it can be done, I mean to install Civ IV the other day all I had to do was copy the game directory over and that was it, I was playing!)

Why does it suck? people need to get some perspective here. Macs are in a sense like consoles with relatively fixed hardware, while yes they arn't packing the latest and greatest hardware like a PC and that does limit the developers to a degree. However, it also helps them as they can code and optimise the games to work with the Mac hardware and not have to worry so much about the myriad of hardware configurations etc associated with PCs. Consoles have proven you don't need the latest hardware to make awesome games of cause this is only what I think, so take with a grain of salt.

EDIT: This was suppose to be a reply to m.keeley above but it screwed up and put it here...oh well.

Why does it suck? Because I don't want to pay a goddamn 600$ more should Apple decide to make a certain franchise Mac-exclusive.

+Xerxes! A fixed hardware platform in the computer gaming market is suicide. Why? Simply because Apple would lag behind in terms of gaming technology. They'd have to refresh their line of computers pretty quickly to keep up with the PC gaming market. A PC user could simply upgrade his/her video card or CPU and keep up whereas a Mac user would have to go out and buy a new computer. It would be really bad, especially when transitions are made in graphics technology (e.g. the jump from DX8 to DX9). At this point, it isn't smart for Apple to purchase EA. First, they have to overcome some obstacles that would prevent them from creating a line of Mac gaming computers. I'm talking about issues like hardware upgradability, support for DirectX, and pricing. You're probably aware of this but Macs are expensive. It doesn't make sense to make it even more expensive by offering more upgrades. If Apple could lower their prices, offer more upgrades, and make upgrading hardware easier then they could stand a chance in the computer gaming market. Until then, Apple shouldn't even consider buying EA. The infrastructure simply isn't there.

As Apple hardware pretty much sucks from a gaming perspective this seems unlikely.

I guess one reason might be the long rumored Apple games console then they'd want their own games studio, but that's a really long shot.

Providing this is even true, this makes alot of sense to me. The one thing Apple is lagging behind in is games. If Macs had more games available more people would consider switching, so attempting to aquire one of the biggest publishers could be a real boost for them. Providing it's even true that is.

Macs arn't that far behind, while they might not be packing the latest i7 CPUs etc they still have some clout. Not to mention with a much more stream lined OS, they'd get a better* performace from their hardware (much like a console does).

* I doubt it would be a huge gain, might a few percent if that but still it adds up in the end.

lol they are behind. They can only release a new computer like what, once every year? And I don't think you can even upgrade those All-In-One's so that really puts the Mac's way behind. Plus, it's overpriced outdated equipment.

You know, OnLive would work with Mac's, so there's a possibility for gaming on the Mac's.

andrewbares said,
lol they are behind. They can only release a new computer like what, once every year? And I don't think you can even upgrade those All-In-One's so that really puts the Mac's way behind. Plus, it's overpriced outdated equipment.

You know, OnLive would work with Mac's, so there's a possibility for gaming on the Mac's.

Yeah, but how many people have the latest PC hardware and can afford to keep upto date with the latest tech? it's not everyone, while modern games will take advantage of the latest hardware, not everyone will benefit from it. Many games are scalable anyway and will work on "bleeding edge" to hardware a few (or more) years old, so having old(er) hardware won't hurt Macs are much as people think it will. Obviously there are going to be exceptions, games like Crysis won't run on anything short of a Mac Pro and games like NFS series (excluding the upcoming one, as that looks decent) won't run well on anything :P Maybe I'm just talking nonsense but I hope someone gets what I'm trying to say?

Yea, Apple's too secretive about their business. That's why I won't get a Mac. I wanna know what's going on with the business behind the product.

CNBC has been involved in a lot of Apple crap lately. Including providing nice false information that Apple makes up its worth of the 600$ in software. What a joke...

I very much doubt it, but hey, we could finally have good game support and games on the Mac. But we've never seen Apple make games really, we have no idea if they're good or bad, so it's The Unknown.

PsykX said,
I very much doubt it, but hey, we could finally have good game support and games on the Mac. But we've never seen Apple make games really, we have no idea if they're good or bad, so it's The Unknown.

More like mediocre games for a mediocre platform.

^ nice. Just imagine Apple trying to start a gaming platform from scratch. People would first have to switch to macs (highly unlikely), then decide to play games on them. With Xbox 360 and Playstation 3 already highly successful, and PC's, the chances of another gaming platform showing up are very slim. And good luck trying to get anyone to switch to a mac, especially with Windows 7 coming out soon.

Apple and gaming don't go in the same sentence, I'm sorry but they don't. Now this should defiantly alert the EU and American authorities, this large merger can't go through. But however it will because Apple is officially not a monopoly.

easy. to develop last gen gaming. woohoo! nah seriously I love apple. Did you know most of their laptops from 2005 have accelerometers? hello motion sensing gaming!

cold day in hell that will never happen....apple doesent have a software/hardware platform for gaming so what would be the point..thats like saying hummer should start making an electric car..lol

BWA HA HA HA HA! Oh wow. I don't see Apple breaking beyond the casual game market anytime soon. But if they want to, they should at least go for a company worth having. I wouldn't take EA if it were free.

Perhaps they should show some interest in a company that doesn't make most of their games for Apple's competitors? Just a suggestion. It's called logical thinking.

Just a suggestion. It's called logical thinking.

a) This is a rumor
b) Apple have made a few good business decisions lately. I'm sure they're not going to change their purchasing plans based on the recommendations of a Microsoft shill on an internet discussion forum!

It's possible, but highly improbable. The Mac platform doesn't "look and feel" like a gaming platform; however, the PC platform does. When you talk PC gaming, you think of the Windows operating system and PC hardware. Also, real gaming support isn't available on a Mac (with the exception of OpenGL support). As far as I'm aware, a vast majority of PC games are powered by DirectX technology. And that technology has been a fundamental part of Windows ever since the days of Windows 95.

I think Apple should address more issues that would otherwise prevent their Mac platform from becoming a gaming platform. I'm talking about issues like hardware upgradability, support for DirectX, and gaming appeal. There's no point in buying a Hummer when your garage is too small.

I have to agree with you, it doesn't make sense for Apple to purchase EA if it's in an attempt to gain a foothold in the gaming market--EA would start competing with itself (meaning, start reallocating resources away from PC/console development to Mac development). Does the Mac have enough of a market to recoup those costs?

What else would they need EA for? It doesn't make sense at all--EA's bread and butter is everything but the Mac...I don't see them justifying such a drastic change in direction.

Also you can't upgrade those All-In-One Mac's very easily.

And Apple's not big enough of a company to be releasing new compters every three months that have the best graphics cards in them.

Apple + gaming = fail (So I believe)

I've made this point elsewhere, but this seems like a good place to bring it up again.

Gaming isn't just a market, it's kind of a lifestyle, and it's not too far removed from street-rodding. Many of us don't just play games (fun as that may be), but we get juiced out of playing with hardware, too.

Do I like FarCry 2? Sure. Did I like embarassing my co-workers at our LAN party when we all ran the FC2 benchmarking tool and I pwned? Ohhhh yeah!

The point is, Apple isn't in this market. At all. It would be interesting to see what they could do with EA, but I just have too much trouble seeing gaming as a primary business for them.

jzetterman: You're welcome!

_dandy_: Exactly. A successful game developer and publisher like EA thrives on the PC gaming market. Why? Simply because there are people out there who have the hardware to run their latest games. With a Mac, you can't go out and upgrade to any video card you want. With a PC, you can. In fact you can upgrade just about any component – everything from the RAM to the PSU, even the case itself.

andrewbares: Yep. The one thing about PCs that make it so compatible with PC gaming is hardware upgradability. With it, PC users can keep up with the demands of the latest games. Unfortunately, you can't do that with a Mac (at the moment).

Thunderbuck: You bring up a good point. And I definitely agree with you. The satisfaction you get from buying a powerful video card or CPU is wonderful.

All in all, Apple should deal with the issues I brought up in my initial comment. Until then, they shouldn't even think about purchasing EA.

That would give apple a massive gaming support to the OS platform, if there looking to boost mac gaming, this would make sense. Again this is a rurmor and only time will tell.

jstillion said,
That would give apple a massive gaming support to the OS platform, if there looking to boost mac gaming, this would make sense. Again this is a rurmor and only time will tell.

WHAT!?!? there is not a lack of Mac games because Apple does not own a portion of a game publisher. there are few mac games because they dont make money.

Wedbush Morgan analyst Michael Pachter had this to say: "Sounds retarded to me... Apple could buy Warner Music for around $3 billion, and control 20 percent of all recorded music. That makes more sense to their current business model than buying EA for more than twice that, doesn't it?"

Apple can't buy any business in the music industry, first because itunes big market share, second because of the deal with Apple Corps.

second because of the deal with Apple Corps.

That mean squat. They had an existing deal with Apple Corps to never enter the music business to begin with.

Why would EA even be for sale when it's got no money problems?

If Apple wanted a dev,they'd go after someone smaller at best.

And in the real world that's easier said than done. Lots of companies have stock plans in place that makes it very hard for a single person or company to just buy up 51% of your shares.

That's why many hostile takeovers happen with some support from inside said company at the board member level.

And that won't happen if you're making money and don't see the need to cut out and run so to speak.

It's not "fake news" it's reporting on what is going on. If it happens, it happens, if not, at least there was an analysis posted of what or why it wouldn't happen.

Yea real unlikely. Like Pachter said, buying Warner Music would be a better investment, but both are dumb.

Yea, if Playstation can't successfully dethrone the Xbox, then Apple has no chance of beating the PC's. Expecially when Apple computer's are overpriced as it is (see any recent Windows ad).

Xero said,
Yea real unlikely. Like Pachter said, buying Warner Music would be a better investment, but both are dumb.

Buying EA wouldn't be dumb at all. Apple could hold the PC gaming market hostage, and at the same time create a huge Mac gaming market overnight. It could sell games through iTunes.

It would be easy to create a record label, it's not nearly as easy to create a game company with the experience and resources of EA. Even though I despise EA, it would be a good move for Apple.

LOL, better yet, Steve Jobs should buy his old employer where he got started in computers: Atari!

andrewbares said,
Yea, if Playstation can't successfully dethrone the Xbox, then Apple has no chance of beating the PC's. Expecially when Apple computer's are overpriced as it is (see any recent Windows ad).

Erm...I'm not about to start arguing over whether or not Macs are overpriced (for the record, I own two Power Mac towers and both were rather painful on the bankbook), but if you want evidence that they are, I would suggest pulling it from somewhere more reliable than the marketing department of their direct competitor. Microsoft kinda has a vested interest in you believing Macs are overpriced - of course they're going to portray them as such. If they are, in fact, more expensive than they're worth then that fact will make itself known in ways that marketing doesn't influence.

I'm really getting tired of all these rumors, they say a netbook and then Apple says no we aren't doing that. Well I think we should stop putting up Apple news if it isn't news, all your doing is giving us rumors, and then when the time comes, we get nothing! Mac Mini and iMac never got their upgrade at MacWorld, and ever since Steve Jobs has been gone, everything has been really boring.

To be fair, just because Apple says they're not doing something, it doesn't mean they're not. Look at the rumors of Apple switching to Intel. Apple says, "No we aren't doing that." We all know how that turned out.