Rumor: Apple now in talks to purchase Hulu?

The interest in acquiring the video streaming web site Hulu has attracted yet another possible buyer. The Wall Street Journal reports via unnamed sources that Apple is now considering purchasing the company. If true, it joins a number of other companies that have expressed interest in buying out Hulu who put a virtual "For Sale" sign up a few weeks ago. The story said that its source said that Apple's investigation into purchasing Hulu was still in its early stages.

If Apple does decide to acquire Hulu it shouldn't be a problem for the company to pay whatever price Hulu asks for. During this week's reveal of Apple's financial results the company admitted that it currently has a whopping $76.6 billion in cash just waiting to be spent. Many people have been waiting to see if Apple will make a major investment or acquisition.

Hulu has a number of other suitors including Yahoo, who is rumored to be interested in purchasing the company for $2 billion if it gets exclusive rights to the many movies and TV shows that Hulu currently has for four or five years. Other companies that have been kicking Hulu's tires have been Google and Microsoft. However it was recently reported that Microsoft has decided not to put in a bid for Hulu. Meanwhile Hulu itself is doing pretty well. It recently reported that it has 875,000 subscribers for its Hulu Plus service which charges its users $7.99 a month. It expects to break the 1 million user mark before the end of the year.

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24 Comments

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thommcg said,
Doesn't Hulu use Flash? That would be awkward for Apple
They would replace it with H.264 via HTML5, which is another reason why this could be a good thing.

Nerd Rage said,
Please no! Slap an Apple logo on Hulu, and the monthly charges for Hulu+ will triple

True. But atm you paying a subscription and still have adds, i can watch it for free with adds. If apple buys it would more then likely be tied with itunes ( actually more of a given ) and streamed with no adds.

Nerd Rage said,
Please no! Slap an Apple logo on Hulu, and the monthly charges for Hulu+ will triple

Why would price triple? If anything, Apple has been leading the charge for lower prices on digital content.

DukeEsquire said,

Why would price triple? If anything, Apple has been leading the charge for lower prices on digital content.


I hope that's sarcasm.

Dale said,
I sure hope not, Apple is one of the last companies I'd want to buy hulu..

Right. Because if Microsoft or Google purchased Hulu, things would be different.

asdavis10 said,

Right. Because if Microsoft or Google purchased Hulu, things would be different.

Well Microsoft at least doesn't have market dominance over the entertainment market at the moment like apple and google do with iTunes and youtube...

Stewart Gilligan Griffin said,

Well Microsoft at least doesn't have market dominance over the entertainment market at the moment like apple and google do with iTunes and youtube...

And iTunes & YouTube are doing so badly right now... Get a grip!

r3stle55 said,
And iTunes & YouTube are doing so badly right now... Get a grip!
Right now I can watch my Hulu+ subscription on my Roku or my Xbox 360. If Apple buys Hulu, will I still be able to do that? It's a valid concern and a reason to be wary of Apple purchasing Hulu.

SkolVikings said,
Right now I can watch my Hulu+ subscription on my Roku or my Xbox 360. If Apple buys Hulu, will I still be able to do that? It's a valid concern and a reason to be wary of Apple purchasing Hulu.

Good point there.... I would want Google to buy it and make it ad supported free service and Google are capable of doing that.... but the problem is google buy smaller companies and invest less rather bigger investment.

einsteinbqat said,
I don't see this happening. Content providers would voice their concerns for obvious reasons.
Ludicrous statement! Get in bed with Apple? They'd jump at the chance! Hardly had a bad year now have they!?

einsteinbqat said,
I don't see this happening. Content providers would voice their concerns for obvious reasons.
Most of them already have deals with Apple. And those that don't, generally don't because they were already in bed with Hulu heh.

Hulu + AppleTV = New monopoly.

I'm sure the above combination would scare all the pay-tv/cable tv providers out there.

kizzaaa said,
Hulu + AppleTV = New monopoly.
I'm sure the above combination would scare all the pay-tv/cable tv providers out there.

How would that be a monopoly, there are other Stream providers INCLUDING cable, satalite, and Antenna.