Rumor: Apple to redesign all products for 2012

Much like how DC Comics relaunches its entire comic book universe every decade or so, a new rumor suggests that Apple plans to overhaul its entire product line up during 2012. Digitimes reports via unnamed sources that the company will give consumers all new designs for its iMac desktop, the MacBook Air notebook, the iPhone and the iPad tablet during the next 12 months or so.

The report hints that the first product to get the revamped treatment will be the iPad tablet. The current version outsells all other tablet devices by a wide margin. The story claims that Apple has been asking iPad supply manufacturers to create parts for not one but two iPad prototypes which supposedly have the code names of J1 and J2. If true that may mean that Apple is trying out two different iPad redesigns in order to pick one to go into mass production later.

The next version of the iPhone and iMac may not go on sale until the second half of 2012, according to the report. That would seem to track with Apple's current schedule for releasing new versions of those products to the masses.

Of course, we don't have any clear idea of what these new redesigns will be like. Will the iPad 3 have a higher resolution screen and a quad core processor? Will the iMac dump its big all-in-one monitor for a new approach? Will the MacBook Air become thinner and lighter than before? Most of all, will the next version of the iPhone have design and hardware features that won't be slammed by reviewers like the iPhone 4S has been by some critics? Stay tuned.

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Billmaster said,
Apple Needs to Bust out with OSX11 and blow Windows 7 away. That's it nothing else.

OS Ten Eleven?

Seriously though, Mac OS is a niche OS and always will be. Windows has nothing to worry about.

Voice of Buddy Christ said,
Reasonable guess. I'm surprised the current iMac design has lasted this long.

I personally think they don't need to redesign it, I love the design especially the stand. They just need to give it a thinner profile from the side and stop it heating up like a radiator

So here's yet another rumor we can turnaround and blame Apple for when 2012 comes and goes and all the products are still the same? Let's not forget expectations for the iPhone 5 were not set by Apple, but by rumors. The reaction after the release of the iPhone 4S was comical in that Apple had nothing to do with the false rumors being spread around about something that never existed and yet still somehow got the finger pointed at. This seems to be more of the same.

If it happens, great! If not (and Apple never said it would), great!

Your title says "all products", yet you don't mention the MacBook Pro, the Mac Pro and the Mac Mini, probably Apple's oldest designs… is it so hard to be just a little bit coherent?

fsX said,
Your title says "all products", yet you don't mention the MacBook Pro, the Mac Pro and the Mac Mini, probably Apple's oldest designs… is it so hard to be just a little bit coherent?

I thought the Mac Pro was getting killed off, from a recent article?

Phone call from Apple to Neowin:

Apple - Yo! We are getting a lot of flack with all these issues with iPhone 4S. We need something to distract them.

John C - How about another disappointing rumor?! Get the sheep talking about new things they can expect to happen.

Apple - That's a good idea! We knew you would have the answer.

JohnC - Well you know, I am always looking for an opportunity to suck up to you...errrrrrr...say something magical about Apple

Apple - We are glad John. Here have one of our buggy 4S'. Its the 128GB model we considered, but desided to wait 2 more years to offer.

JohnC - Oh cool. Now I have some shots to leak and spread more rumors. Quit, where are my chinese store backgrounds, so I can say it was a prototype found in some chinese bar.

Apple - Oh my!!! That is absolutely FANtastic!!! Here have an iMac that contains the new display tech we were working.

JohnC - Oh my, is this the one that going to lay flat so we can darw pictures and stuff with our fingeres?

Apple - Yes JohnC...its our version of the Surface, but affordable by all. Its only going to cost $5000

JohnC - Oh they won't mine. They are use to paying $2000 for a 27" display from you guys. I mean fans dont care about cost or capabilities.

Apple - We know!!!. The sheepeople are trained good arn't they?

JohnC - Yeah!!!

Apple - Now roll over!!!

TechieXP said,
Phone call from Apple to Neowin:

Apple - Yo! We are getting a lot of flack with all these issues with iPhone 4S. We need something to distract them.

John C - How about another disappointing rumor?! Get the sheep talking about new things they can expect to happen.

Apple - That's a good idea! We knew you would have the answer.

JohnC - Well you know, I am always looking for an opportunity to suck up to you...errrrrrr...say something magical about Apple

Apple - We are glad John. Here have one of our buggy 4S'. Its the 128GB model we considered, but desided to wait 2 more years to offer.

JohnC - Oh cool. Now I have some shots to leak and spread more rumors. Quit, where are my chinese store backgrounds, so I can say it was a prototype found in some chinese bar.

Apple - Oh my!!! That is absolutely FANtastic!!! Here have an iMac that contains the new display tech we were working.

JohnC - Oh my, is this the one that going to lay flat so we can darw pictures and stuff with our fingeres?

Apple - Yes JohnC...its our version of the Surface, but affordable by all. Its only going to cost $5000

JohnC - Oh they won't mine. They are use to paying $2000 for a 27" display from you guys. I mean fans dont care about cost or capabilities.

Apple - We know!!!. The sheepeople are trained good arn't they?

JohnC - Yeah!!!

Apple - Now roll over!!!


Great comment. It might actually be that way.

We pay our writers per original article depending on the comments/hits. This won't replace your full time job, but is an easy way to earn extra cash

If you don't like his stuff stop clicking and commenting on it. Simple. Stop giving this fool money. It sucks that he's probably making a couple cents off this post.

As many here, for those of you who don't find the news useful, why are you wasting the time commenting on it? I'm sure your time would be better spent at one of those other news sites that provide you with news you want...

If you think you can do better... apply for the new position that has opened up.

They will give new designs for their product refreshes like they do every year? You have GOT to be ****ting ME, WOW, this news is WONDERFUL, I would NEVER HAVE GUESSED with apple doing it EVERY YEAR or anything at all, high 5 JOHN for letting me KNOW SUCH PREVIOUSLY UNKNOWN INFORMATION.

Uh, this news is probably sparked by disappointment in the lack of a redesign with the iPhone 4S. So um, yeahhhh, you can probably chill a little.

If they do have new design for all the product line. I bet all were look over back steve jobs or at least the idea standard came from him.

AtriusNY said,
Yes, and iPhone 5 will have a larger screen and it will be thinner.

How did you knew that? Are you some kind of true teller?

Jose_49 said,
I don't see why the laptops should get a redesign. The aluminum case still feels fresh.

Because they've used the same design for quite a while now, many expected a new look last time. A new design doesn't mean they'll stop using aluminium.

Jose_49 said,
I don't see why the laptops should get a redesign. The aluminum case still feels fresh.

Because every user today that thinks the aluminum design is perfect just as it is will, after the next redesign, accept that the changes are perfect all over again, and suddenly see the flaws in the 'old' aluminum case.

Just like how everybody adored the old Macbook polycarbonate case as stylish and well-built, despite the fact that it chipped, discolored, and scratched the display for thousands upon thousands of users.

Muhammad Farrukh said,
Not sure about iPad but everything else will likely get a redisign.

Apple always claims to have redesigned every product on every new release.

Coi said,

Apple always claims to have redesigned every product on every new release.

Well yes, each new generation is the BEST ONE YET!

Coi said,

Apple always claims to have redesigned every product on every new release.

Like they claimed they did for the 4S? Oh wait..they didn't claim they had redesigned it. Guess that's egg on your face then?

DomZ said,

Like they claimed they did for the 4S? Oh wait..they didn't claim they had redesigned it. Guess that's egg on your face then?


Do you call the 4S a new release? Lol

sanke1 said,
Too many Apple rumors.

I'd have to agree... I really wouldn't mind if the rumours had some merit to them, but they always seem to be overly obvious or overly stupid.

"The company will give consumers all new designs for its iMac desktop, the MacBook Air notebook, the iPhone and the iPad tablet during the next 12 months or so."

Oh wow, I would have never guessed. How is in any way is this news?

Leonick said,

I'd have to agree... I really wouldn't mind if the rumours had some merit to them, but they always seem to be overly obvious or overly stupid.
In this case...BOTH!!!!!

Flexible displays. Without a doubt.

I wish someone would put out a commercial product with it first ratehr than Apple.

htcz said,
Flexible displays. Without a doubt.

I wish someone would put out a commercial product with it first ratehr than Apple.


Nope. Apple isn't going to jump on a bleeding edge display technology like that if they didn't jump on AMOLED a year ago.

If they were to change the display at all for a year from now, it'd either be to (finally) jump to an OLED-based display, or if they took the 'safe' bleeding-edge route, then *perhaps* they've got some sort of hybrid LCD/eInk thing in the works, but I doubt that, as well.

htcz said,
Flexible displays. Without a doubt.

I wish someone would put out a commercial product with it first ratehr than Apple.

I would rather have Apple do it....because they do it in the most aesthetic manner possible!!

htcz said,
Flexible displays. Without a doubt.

I wish someone would put out a commercial product with it first ratehr than Apple.

They are. Both Nokia and Samsung they will have a phone with flexible displays in 2012. Apple is npt going to have it based on what we know of iPhone 5.

I am guessing the iPhone 5 will have the A6, and finally a larger screen. Flexible? Nah.

Joshie said,

Nope. Apple isn't going to jump on a bleeding edge display technology like that if they didn't jump on AMOLED a year ago.

If they were to change the display at all for a year from now, it'd either be to (finally) jump to an OLED-based display, or if they took the 'safe' bleeding-edge route, then *perhaps* they've got some sort of hybrid LCD/eInk thing in the works, but I doubt that, as well.


They problably cant jump to it because Samsung is restricting it towards Apple.

Like I said, dont count them out.

htcz said,

They problably cant jump to it because Samsung is restricting it towards Apple.

Like I said, dont count them out.


That would be a strange turn of events, since the division of Samsung responsible for that sort of hardware is separate from the division that builds products to compete with Apple. Samsung's smartphone/tablet division itself has to buy Samsung parts from Samsung just like any other company would.

After all, Samsung already has a history of supplying parts for iDevices.

hmmmmmmm......... well about time i guess.. its a new era for apple anyways.. I am really curious to see how they'd do.. but after hearing alot of what Steve Jobs biography had to say. I guess they shouldnt have any problems.. lets hope Cooks a good leader.

dimithrak said,
hmmmmmmm......... well about time i guess.. its a new era for apple anyways.. I am really curious to see how they'd do..

This "redesign" is REALLY all about the end of the SAMSUNG relationship. Samsung designed the iPad for Apple and most of the parts for all of Apple's products have been manufactured by or sourced through Samsung.

So, now that Apple has made the mistake of crapping where they eat, Apple has had little choice but to redesign everything from the ground up (Intel inside!)...and has been doing so for many months now. Intel is likewise doing everything it can to replace Samsung in the Apple food chain, as evidenced by other articles and stories recently. This is why.

Therefore, this article is the start of Apple's PR "spin" designed to turn "Apple's screwed six ways from Sunday on their entire product line and must design everything from scratch in very short order or lose product refresh cycles next year" into something that sounds more positive. 8P

It's also their way of planting the seeds for the inevitable delays in releasing these new products, presenting it as the result of "exciting new thinking from the ground up" rather than "we led our pride and egos get in the way of what was best for our company and customers with this Samsung debacle".

excalpius said,

This "redesign" is REALLY all about the end of the SAMSUNG relationship. Samsung designed the iPad for Apple and most of the parts for all of Apple's products have been manufactured by or sourced through Samsung.

So, now that Apple has made the mistake of crapping where they eat, Apple has had little choice but to redesign everything from the ground up (Intel inside!)...and has been doing so for many months now. Intel is likewise doing everything it can to replace Samsung in the Apple food chain, as evidenced by other articles and stories recently. This is why.

Therefore, this article is the start of Apple's PR "spin" designed to turn "Apple's screwed six ways from Sunday on their entire product line and must design everything from scratch in very short order or lose product refresh cycles next year" into something that sounds more positive. 8P

It's also their way of planting the seeds for the inevitable delays in releasing these new products, presenting it as the result of "exciting new thinking from the ground up" rather than "we led our pride and egos get in the way of what was best for our company and customers with this Samsung debacle".

Very interesting, I kept thinking this was in Steve Job's 4 year plan

evo_spook said,

You're a very deluded person.

No, actually, I'm telling you facts that are in the public knowledge and the logical results of them.

So, prove me wrong.