Rumor: Apple working on cheaper iPad?

Apple's iPad tablet may be getting a cheaper version, if a new rumor is to be believed. Business Insider reports that according to a note to investors by Ticonderoga Securities analyst Brian White, Apple is working on a lower cost version of the tablet which could be priced in the "mid-to-high $200 range." The new version could be released sometime in early 2012. White said that Apple is still working on the iPad 3, which would be more powerful than the current iPad 2 and would be priced at the current price ranges for the normal iPad. The iPad 3 could come out in the second quarter of 2012, White claims that he received this info while talking to smartphone manufacturers in China and Taiwan.

The report didn't go into any details about the hardware specs of this "mini iPad" although White did say that the smaller price might not mean that this version of the iPad will be physically smaller than the current version.

The rumor that Apple might be working on a lower cost version of the iPad comes just a few weeks after Amazon announced the Android-based Kindle Fire tablet. The device, which is due to be released on November 15, is a seven inch tablet that Amazon is selling for $199. The tablet does lack a number of features such as a 3G connection and a camera. However, there is evidence that Amazon is selling a boatload of Kindle Fire tablets well before the device's launch date.

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48 Comments

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If the rumor's are true, then it's about time Apple develops something cheaper instead of the price gouging products that they currently have.

Are you actually serious?

Why do you post this CRAP all the time? So many cheaper iPhone rumours and none of them have actually came about, now you do the same for the iPad?

This is rubbish.. why post it.

Apple will release a cheaper iPad 2 to kill any Kindle Fire momentum. I figure they can price it $299 and that will do the job. Remember people are willing to pay a $100 Apple Tax.

Apple releasing cheaper ipod shuffle the shape of the old iphone with the internal workings of the rumoured ipad3. True story.

Really? Are we starting with this already. Just like the BS rumors saying there would be a cheap iPhone. I bet there wont be a cheaper iPad, its not what Apple do, pure and simple. Thats not me hating on Apple, these rumors are just stupid.

iPad 2S anyone?

I have to agree as well though, Apple rumours are just getting silly now. No matter what you hear, the fact is that until Tim Cook & Co stand up and say this is what is being released, none of the rumours mean anything. Just look at the iPhone announcement, nearly all the rumours were saying 2 phones, 5 and a low end 4S and with the iPad 2 announcement all the rumours had Retina Display down as a certainty.

Think the rumour mill needs slowing down now.

well as much as I hate rumors, it seems to me that if they are working on an ipad 3 then the future ipad 2 and ipad 1 will be old technology thus they can lower the rpice. Not so much a rumor as is a fact of tech

Blah. Wasn't the last iPad rumor that they were making a high-end, more-expensive, "pro" iPad with a higher resolution?

Anyway Neowin can offer a filter to remove articles that start with Rumor: and end in a ? so I will stop clicking on them!

all fake they dont need to aim at the low end market when they got almost all the market for tablets... all this analyst bullocks...

They should do a 7 in iPad for education and sell them dirt cheap. Better yet, part of Jobs' fortune can be rationed to give x number of units to poorer schools.

I admit I'm a fanboy, but after my personal disappointment with the 4S, I really don't want read all this rumor **** anymore, I want real verified facts and news only

Alternatively Apple could just continue selling the iPad 2. Maybe with reduced memory (8 GB instead of 16 GB) and in one color just like what they're doing with the iPhones. It would save them the hassle of designing a whole new model which would make more sense to me.

.Neo said,
Alternatively Apple could just continue selling the iPad 2. Maybe with reduced memory (8 GB instead of 16 GB) and in one color just like what they're doing with the iPhones. It would save them the hassle of designing a whole new model which would make more sense to me.

I think we have a winner

Please stop posting rumors, unless you have an insider that told you exactly. Otherwise, it is just silly when you look like a fool and a 4S comes out.

YUP i already order my Kindle Fire tablet on Amazon for $199 Dual Core ,Camera, and lot of goodie !! ready to play game and listen to music when im online tlking to my friend and family !!...
i can't wait to get it !!

Gaara sama said,
YUP i already order my Kindle Fire tablet on Amazon for $199 Dual Core ,Camera, and lot of goodie !! ready to play game and listen to music when im online tlking to my friend and family !!...
i can't wait to get it !!

ahem, the Kindle Fire doesn't have any cameras on it

The new version could be released sometime in early 2012. White said that Apple is still working on the iPad 3, which would be more powerful than the current iPad 2 and would be priced at the current price ranges for the normal iPad. The iPad 3 could come out in the second quarter of 2012, White claims that he received this info while talking to smartphone manufacturers in China and Taiwan.

Wowweeeeeee where does this guy get this incredible info! He must be able to see in the future, maybe a prophet from God himself!! Who would have thought it iPad 3 more powerful then iPad2!!!!!!!!!!!!

I doubt this, because as everybody knows Apple doesn't care about low prices products: it does what it wants at the price it decides. It is like saying Ferrari is going to make cheap cars....

dave164 said,
I have just heard that Apple is working on the iPhone 5 for real this time!!

Without breaking my NDA, I can say that Apple was, of course, working on the v5 while refreshing the v4 line. That is SOP.

However, since much of Apple's hardware design (and a major % of their parts supply) was actually done by Samsung, the back and forth lawsuits are going to make the iDevice future very interesting indeed...

excalpius said,

Without breaking my NDA, I can say that Apple was, of course, working on the v5 while refreshing the v4 line. That is SOP.

However, since much of Apple's hardware design (and a major % of their parts supply) was actually done by Samsung, the back and forth lawsuits are going to make the iDevice future very interesting indeed...

Stop talking crap, what hardware did samsung design? None, the hardware is designed by Apple and manufacturered by numerious companies.

Xerax said,
We need an option to block certain titles/authors/tags from the news page...

i agree, apple rumors are getting too much on neowin.

ramik said,

i agree, apple rumors are getting too much on neowin.


Especially with this kind of silly rumors. Neowin staff must be retarded or sth

Xerax said,
We need an option to block certain titles/authors/tags from the news page...

I like Apple news as much as anyone, but we will have a boatload of iPad 3 rumours of the next 6 months, with most of them repeating the same thing. It's getting ridiculous

Bored of these stupid rumours by Analysts. Wish i could get a high paid job to spout crap all day.

The last rumours were that the iPhone 5 was coming out and that they were working on a low cost iPhone 4 which never happened.

TheLegendOfMart said,
Bored of these stupid rumours by Analysts. Wish i could get a high paid job to spout crap all day.

The last rumours were that the iPhone 5 was coming out and that they were working on a low cost iPhone 4 which never happened.

Except they were right about the low cost iPhone 4. Ya know, the 8GB one that is going to be $99?

Phil DeLong said,

Except they were right about the low cost iPhone 4. Ya know, the 8GB one that is going to be $99?


No thats just lowering the price. The rumours specifically stated that it would be a lower cost iPhone that possibly had lower specs and plastic shell instead of glass.

TheLegendOfMart said,

No thats just lowering the price. The rumours specifically stated that it would be a lower cost iPhone that possibly had lower specs and plastic shell instead of glass.

They didn't lower the price, there was no iPhone 4 8GB before now. It was only offered in 16 GB and 32GB.

Phil DeLong said,

They didn't lower the price, there was no iPhone 4 8GB before now. It was only offered in 16 GB and 32GB.


Just like an 8GB 3GS was offered for $99 at the launch of the iPhone 4?

XMac said,

Just like an 8GB 3GS was offered for $99 at the launch of the iPhone 4?

Okay. I'm not saying it really stacks up to the rumors, but it is a cheaper, lower capacity 4. Which is what everyone talked about. It's Apple, what did you expect?

nyolc8 said,
so... new iPhone came out... and now we got a new iPad rumor.... -.- this getting funny...

Apple's PR spend is extraordinary. This drives all of the "news" etc. It's why you see them in the news all of the time (disproportionate to their significance), and all of the blogs, etc. follow downstream.