Rumor: Blackberry Music service coming soon

It's the elephant in the room when it comes to mobile at the moment, RIM is losing mobile marketshare rapidly, and the company is desperately trying to make itself attractive again. Now, it appears that RIM is attempting to sealing a deal with four major record labels which will allow them to run a music service on top of BlackBerry Messenger (BBM).

According to CNET today, Universal Music Group, Sony Music Entertainment, Warner Music Group and EMI Music are interested in seeing new retail services, and are considering a major deal with RIM in the near future. The report says that RIM has already signed up one of the major music groups but it was not named. The move is seen as trying to inject more consumer interest in the platform, which is widely seen as a corporate tool rather than something "cool" to buy.

The music service could be available regardless of carrier and would enable users to access music through a subscription instantly.

Not much more information is known about the service, but the news comes shortly after RIM opened up BBM to developers for deeper mobile integration with applications such as Foursquare, and ahead of the launch of the BlackBerry Bold, which is yet another attempt at making the company grow again. 

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run a music service on top of BlackBerry Messenger

How exactly would that work?

Anyway, I don't think it'll be attractive enough to customers.

Only time will tell if this helps RIM or not, but I somehow doubt it will. There's nothing new enough here and the devices still look pretty average IMO.

First bring a good app store to BB with some real nice app then we will talk about music service.... The time i used BB i couldn't even find a good alarm.... I am glad i stopped using them.. I had to use BB before since it was work phone.

However late to the party RIM may be with this music service, I think it should help them target more of the younger guidance they seemed to have acquired lately.

warwagon said,
Oh god. Why god why. Just take them out back and shoot them already. Just put them down like a sick dog.

ya lets just get rid of all competition .. good call

Lachlan said,

ya lets just get rid of all competition .. good call

Competition is good, but RIM isn't doing enough, and it shows when they're losing chunks of market share back to back. By the end of this year they'll probably be down to 10% in the US and it's the ONLY market they really have. Outside of the US RIM is more or less a no show.