Rumor: Microsoft building 3-5 million Surfaces for Q4

Few Microsoft launches have been as big as the combined Windows 8-Surface launch set to kick off on October 26, as it not only marks a generational step in Windows, but also a hardcore launch of a Microsoft hardware product. Rumor has it - straight from The Wall Street Journal who spoke to Asian component suppliers - that Microsoft has placed an order to build 3 to 5 million Surface tablets for this quarter.

If the rumor is true Microsoft is not just sitting back with a niche product, but taking the market head on and seriously competing with their beloved OEMs. WSJ notes this figure for units is similar to Amazon's Kindle Fire tablets, as well as Google's Nexus 7, both of which have been selling quite well in the budget tablet space. Obviously the Surface is not going to be in the same price bracket, but Microsoft is still hoping to sell a bucket load of their own hardware.

The Windows RT will be the only version of Surface to be available at launch, with the Windows 8-powered Surface Pro coming 90 days later. Microsoft still hasn't revealed a price for the Surface, which is going to launch in 32 GB and 64 GB models, however we expect an announcement could happen as soon as today.

Via: The Verge
Source: The Wall Street Journal | Image via Wired

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Pricing is fine.. why is everyone complaining.. the iPad sells fine starting at $499. Surface is so much more better than the iPad. Why wouldnt it sell well. I think 3-5 million units are less for its first quarter. They're gonna need more. Sad part is, Surface pro only launches 90 days later.. Many are gonna want to wait till thats out.

avidracer said,
should it flop, there could be enough for a touchpad like firesale and I sure will buy one then!


Fire sale ftw! $499 is a price point only Apple succeeds at. $299 sounds a lot better. Hell, they could have done a Surface with 16gb and no Xbox Music Pass for $299 -- but that would only help MS succeed. Lord...

seebaran said,
Fire sale ftw! $499 is a price point only Apple succeeds at. $299 sounds a lot better. Hell, they could have done a Surface with 16gb and no Xbox Music Pass for $299 -- but that would only help MS succeed. Lord...

Yeah, because when Microsoft does the pricing they just choose any old random number with no consideration as the cost of the individual parts, support of the software that runs on it. Doesn't anyone have a couple of brain cells to rub together and realise that this isn't a tablet purely for consumption but a hybrid laptop?.

I would VERY surprised if Microsoft hasn't got that many ALREADY BUILT !!!!
They are doing this campaign WORLD WIDE.
I as an importer know that this is true, I also know that certain intems may sellout within days of their release.
five million is nothing when when seen in global distribution scale.

I was expecting around 3 million for the first run, if they sell all of those or more it'll be a big success IMO. It's not iPad numbers but for something new like this and from MS no less 3 million is a solid starting number.

calimike said,
3 to 5 million Surface tablets per quarter x 4 = 12 to 20 million in one year, Interesting!

Putting aside the fact that MS is not placing orders to build anything - they are making them themselves. The figures for Q4 are purely for the RT device. Remember the Pro version doesn't ship until 90 days after Win8 launches so those figures may only reflect the RT demand. Enterprises will be more interested in Pro I would imagine - so maybe look North of those numbers.

calimike said,
3 to 5 million Surface tablets per quarter x 4 = 12 to 20 million in one year, Interesting!

add the other devices and form factor from those others OEMs

Surface is looking better and better the more I see, the new commercial is a winner I feel - it'll get the general consumer interested enough to take note and disrupt the automatic 'I'll buy an iPad' thought process, that's enough.

duddit2 said,
Surface is looking better and better the more I see, the new commercial is a winner I feel - it'll get the general consumer interested enough to take note and disrupt the automatic 'I'll buy an iPad' thought process, that's enough.

Until they announce the price officially.

hin123 said,

Until they announce the price officially.

Everyone is getting all fussy about the price. I remember reading in various places that the rumor was it was likely to be $300-$500. While $500 is on the expensive side of things, this is great technology and comes with proper Office. If it clocks in at $399 it'll be a real winner.

UseLess said,

Everyone is getting all fussy about the price. I remember reading in various places that the rumor was it was likely to be $300-$500. While $500 is on the expensive side of things, this is great technology and comes with proper Office. If it clocks in at $399 it'll be a real winner.

I'm expecting anything upto iPad prices (based on similar storage/connectivity). There no real reason to think MS could/should be able to price it a lot lower. In fact the iPad should be able to be produced for lower considering the units shipped and cost per component dropping with higher ship numbers).

Right now in the UK, a 64GB IPad WiFi only goes for around £560 (this includes our 20% VAT). This works out at $900 USD.

Edited by duddit2, Oct 16 2012, 11:41am :

UseLess said,

Everyone is getting all fussy about the price. I remember reading in various places that the rumor was it was likely to be $300-$500. While $500 is on the expensive side of things, this is great technology and comes with proper Office. If it clocks in at $399 it'll be a real winner.

I think it depends on the storage and the cover. Some have said that it'll ship with a cover, so does that mean the base touch cover or do you get to pick a SKU with a touch or type cover? If they have a SKU with each plus the 32 and 64GB versions that's 4 SKUs so the pricing could be $300 for 32GB + touch cover all the way up to $500-$600 for 64GB + type cover. We don't know how much the covers will even cost.

UseLess said,

Everyone is getting all fussy about the price. I remember reading in various places that the rumor was it was likely to be $300-$500. While $500 is on the expensive side of things, this is great technology and comes with proper Office. If it clocks in at $399 it'll be a real winner.

Since we are talking about vaporware, the iPad Mini will kill the Surface.

WalterEgo404 said,
Since we are talking about vaporware, the iPad Mini will kill the Surface.

Learn the definition of vaporware, speculation and a product that hasn't been released yet.