Rumor: Microsoft paying $100,000 to some Windows Phone app makers?

Microsoft is still trying to get some major apps to be ported over to its Windows Phone 8 operating system. This week, two separate rumors claim the company may be paying a lot of money to get more apps for Windows Phone smartphone users.

The reports come from BusinessWeek and Business Insider. Both claim, via unnamed but different sources, that Microsoft is offering some companies as much as $100,000 to bring their apps to Windows Phone 8. Both reports did not go into any more details, including which companies and/or app makers are getting that big advanced payday.

While the various versions of Windows Phone now have about 145,000 apps to download, Microsoft has still not able to get a few major apps to make the move to its Windows Phone Store. That includes Instagram, which has been the subject of a rather interesting campaign by Nokia to persuade the photo sharing app to come to Windows Phone.

If these new stories about large pay days for some Windows Phone app makers are true, it would seem that Microsoft is willing to spend whatever it takes to get the most popular mobile apps on its OS.

Source: Business Week and Business Insider | Image via Microsoft

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How about a credit card reader app? ****ing tired of punching numbers in all the time using Intuits web based CC machine on my 920. How can you claim to be business friendly and not have this app? ****ing lame....we don't need anymore useless games like angry birds or cut the rope...

Didn't Instagram get a BILLION dollars from Facebook?

Instagram already said they have no interest in Windows Phone... so $100,000 shouldn't really help.

What about other developers? Maybe that $100,000 can help them hire some extra talent to port their app to Windows Phone.

But they might get their big check from Microsoft... and barely sell any apps on Windows Phone. It might not be sustainable.

If developers aren't on Windows Phone already... that says something. It says their heart isn't in Windows Phone to begin with.

A one-time check from Microsoft will be a short-term gain... but I don't think it will make the Windows Phone platform any more desirable for developers.

With a strategy like this, you end up with developers making apps as a means to an end. They don't love the environment, just the check. That leads to the possibility of subpar applications being developed to get the cash and run. I'd much prefer developers enjoy developing for the Windows Phone platform and make lasting apps that they will continue to support and improve. But if they have to be bought, that is unsettling to me.

But like others have said, apps aren't really Microsoft's main issue. Lack of apps is a symptom to the whole image that Microsoft has created for themselves in the consumer market. Apple understands the consumer and knows how to market their products. Microsoft understands business, but has a very hard time winning over consumers.

I doubt this move, if true, is going to work. People have already invested a lot in their respective mobile platform - be it Apple or Android. Microsoft is just too late, I'm afraid. While in the constant evolving environment that is technology anything is possible, I personally don't think Microsoft will be able to steal the lime light from the competition.

Windows Phone is technologically so far behind at this point that it continues to astound me that MS thinks it is simply the lack of third party apps. What is more, they continue to focus on apps for other platforms and seem to get those rolling out more rapidly and with greater features than the equivalents of their own platform. The breakdown of the three big tech giants, Google is the most evil and pretends to be the least, Apple is very arrogant and people love them for it like the did the cool kid in high school, and MS is just plain stupid.

$100K pffft. MS has lost billions in potential revenue over the last 5 years or so while Ballmer and the marketing buddies that he promoted to top positions were asleep at the wheel. By the time they woke up the rest of the world had been happily using IOS and android devices with mature, rich ecosystems and very strong developer support. IMO the only real chance MS has at significantly growing their user base is to go aggressively after the business segment and win over blackberry fans, but for the most part they seem to be ignoring those users as well. Where's the VPN support already? The vast majority of businesses use Exchange server but why does WP work so poorly with it or average at best?

Edited by gregerst, Jun 15 2013, 3:22am :

MorganX said,
That's more like it. Pick the right apps and get full BT4.0 support in the next round of phones.

I am not sure about other models but the Lumia 920 is,as hardware, BT 4 certified.

Just did a little quick research, the WP8 Bluetooth stack does not fully support BT 4.0 and is not BT 4.0 certified. The hardware does appear to be there.

How about paying their own team to:
- Improve the music app
- Improve the email app - attachments other than pics, ability to edit forward/reply
- My choice if I need wifi to download something not the phone telling me. Why bother with 4G if we can't use it to download big files?
- The US centric stuff: only full search functionality (DVD Covers, book covers, etc) if browser language set to US English; only full functioning auto correct if set to US English (doesn't capitalise "I" mid sentence unless set to US English.

So many small things they need to get right. Great phones from Nokia and generally great OS let down by some really basic stuff.

Mick

This and updating Skype to stop emptying my battery like a hairdryer when i'm only in the contact list.
Oh and I'd love to be able to download files through IE.
Or a Save as.. in Email.

I would like an app that lets you boot to desktop with the old start menu and no metro, a full featured windows 7 style ui in an app. That would be nice

MrAnalysis said,
I would like an app that lets you boot to desktop with the old start menu and no metro, a full featured windows 7 style ui in an app.

Why would anyone want a desktop and start menu on their phone? Sounds terribly inconvenient.

Max Norris said,

Why would anyone want a desktop and start menu on their phone? Sounds terribly inconvenient.

Apply same logic in a reverse scenario = Mind blown!

I'd be happy if someone would just write a good music playing app. It is by far my biggest disappointment with my Lumia 928

+1 on that. It's rubbish at the moment. Albums split in two, the wrong information constantly added to tracks/albums, sync terrible, no proper way of adding a playlist, etc, etc. It's just painful.

Microsoft: listen,we want an app for our platform

company: we would love to do an app,but are afraid that we wouldn't make a return on our investment because WP share is still small

Microsoft: he're a check for $100,000

company: done

And that my friends is how you do business

vcfan said,
Microsoft: listen,we want an app for our platform

company: we would love to do an app,but are afraid that we wouldn't make a return on our investment because WP share is still small

Microsoft: he're a check for $100,000

company: done

And that my friends is how you do business

or spend the money on improving their platform into something people actually want to use. their growth rate is slow, there is a reason for this and a few additional apps wont really change anything.

Windows Phone, XBOX One, Windows 8.. they aren't really getting it right are they...

WP8 is widely regarded by most reputable tech sites as a better mobile OS than both android and iOS. The big knock is a lack of quality apps. So spending money to get big name apps in the store is actually improving the platform, believe it or not and to say otherwise is kind of moronic. Troll on broheim.

Smiler Martin Hudgeon said,
WP8 is widely regarded by most reputable tech sites as a better mobile OS than both android and iOS. The big knock is a lack of quality apps. So spending money to get big name apps in the store is actually improving the platform, believe it or not and to say otherwise is kind of moronic. Troll on broheim.

Oh most reputable tech sites, why didn't you say... they represent like 0.01% of the general phone market.

Not really surprised, if you want to succeed you have to convince certain companies... and it's working... Windows Phone is the fastest growing OS... I mean already in the 3rd position and with the number of quality apps in the store is rapidly growing.

j2006 said,
Not really surprised, if you want to succeed you have to convince certain companies... and it's working... Windows Phone is the fastest growing OS... I mean already in the 3rd position and with the number of quality apps in the store is rapidly growing.

Beati monoculi in terra caecorum....

dagamer34 said,
$100,000 to a company that makes $6 billion in profit in a quarter is literally a grain of sand at the beach.

That'd pay for about 5 outsourced programmers in India for a year. Should be enough to port most programs. Microsoft would probably even let them use their developer labs and tech support in India to help out too.

Pluto is a Planet said,
There should be a like/dislike button for articles to help sift through articles that weren't interesting or were inconsistent.

Even more important... for comments..

Not surprised. You come from a position of weakness and you will have to go that extra mile to help bring the platform up to date. It's the penalty they pay for being so late to the market. It seems though that's a fairly small price to pay to get an app that might potentially bring in a lot of new customers who were on the fence. I don't really see this as a negative though; it's just business. Besides they make so much on Android what's an extra 100k here or there?

pcweber111 said,
It seems though that's a fairly small price to pay to get an app that might potentially bring in a lot of new customers who were on the fence.

I cant see that a couple of Apps will encourage new customers to buy a windows 8 phone, its more about the OS and features than whether or not Instagram is available.

I think MS has a good customer base, it will just be a slow increase along with available Apps.

pcweber111 said,
Not surprised. You come from a position of weakness and you will have to go that extra mile to help bring the platform up to date.

Time to pay the windows phone team 100K to fill the gaping hole that is VPN support in 2013

TPreston said,

Time to pay the windows phone team 100K to fill the gaping hole that is VPN support in 2013


Best post of the day!