Rumor: Nokia Ace to get $100 million in marketing

Some call it the Nokia Ace. Others will call it the Lumia 900. Whatever the smartphone is finally named for the US market, the new phone from Nokia that will use Microsoft's Windows Phone will apparently get a huge marketing blitz here in the States. Betanews.com reports via unnamed sources that the Nokia Ace will be launched in the US sometime in late March.

The launch will also be accompanied by a massive marketing and ad campaign which the article claims will be "in the neighborhood of $100 million".  It adds that the Nokia Ace will be sold, at least at first, by AT&T and that the wireless carrier will promote the smartphone itself in ads and via its store employees. This is apparently a first for a Windows Phone-based device to get such a boost from a wireless carrier, rather than the smartphone maker.

The hardware specs for the Nokia Ace-Lumia 900 have already been leaked this week. It supposedly has a 4.3 inch WVGA display, 512 MB of RAM, an eight megapixel camera and more. The smartphone will likely get its official reveal next week during Nokia's CES 2012 press conference. Yes, we will be attending the event to get all of the scoop from the press conference.

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11 Comments

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i hope they have normal sim instead of crappy micro sim, the frontal camera should be there in the first place.... and the price must be acceptable for such antiquated hardware. we can argue that wp7.5 do not need dual cores or more ram (dual core maybe its not that important but having more ram its never being a bad thing)

Does anyone else think these rumoured ad costs are so far off base. Kinect and WP7 were rumoured to be 1 billion. Didn't seem like that. Apple spends about half a billion a year and I can easily say which is more seen.

oceanmotion said,
Does anyone else think these rumoured ad costs are so far off base. Kinect and WP7 were rumoured to be 1 billion. Didn't seem like that. Apple spends about half a billion a year and I can easily say which is more seen.

Kinect got a lot of publicity. WP7 not so much. 100 million isn't really a huge amount anymore. Hopefully they don't blow most of it on some lame Superblow ad.

oceanmotion said,
Does anyone else think these rumoured ad costs are so far off base. Kinect and WP7 were rumoured to be 1 billion. Didn't seem like that. Apple spends about half a billion a year and I can easily say which is more seen.

I have to agree. I'd love to know where the money goes... I mean, I'm sure developer and press events are all under that budgetary umbrella, and Microsoft does do a lot more of those than Apple does...

M_Lyons10 said,

I have to agree. I'd love to know where the money goes... I mean, I'm sure developer and press events are all under that budgetary umbrella, and Microsoft does do a lot more of those than Apple does...


is this guy a blogger, right?

Ently said,
For that much money one would hope these phones sell well!

Yeah. So far Nokia seems to be doing decent though. It's good to see.

Quite, though I think at this point in the US they'd be happy with just getting the visibility and increased brand awareness, even if it doesn't directly translate to sales right away.

~Johnny said,
Quite, though I think at this point in the US they'd be happy with just getting the visibility and increased brand awareness, even if it doesn't directly translate to sales right away.

Exactly. They are trying to rebuild a brand in a market that has mostly forgotten about them...

M_Lyons10 said,

Yeah. So far Nokia seems to be doing decent though. It's good to see.

Decent ? Decent mean 500,000 to 700,000 WP7s per day, not per year.

alexalex said,

Decent ? Decent mean 500,000 to 700,000 WP7s per day, not per year.

LOL. Nokia selling that many WP's a day would be AMAZING, not decent.