Rumor: Nokia Lumia 929 from Verizon to now be called Lumia Icon for Jan. 16th launch

Rumors about the Nokia Lumia 929 began a few months ago, but so far the Windows Phone 8 device has yet to be officially announced. Indeed, Internet whispers about a launch date in November and then in December have both proven to be incorrect.

Now WPCentral claims, via unnamed sources, that the Lumia 929 will be getting a name change when it is finally released. Their story says it will now be called the Lumia Icon. WPCentral's story follows another earlier report from reliable gadget rumor source "evleaks",who claims via Twitter that he would not "be surprised to see the presumed Nokia Lumia 929 actually come to market with the Icon branding."

While WPCentral's story says that the new name for the phone is the Lumia Icon, the Twitter post from "evleaks" would suggest it might just be called the Icon. There's no word on why Nokia would suddenly ditch their number branding for a actual name. It's also unclear if this is just for this one Verizon Wireless exclusive phone or if future Nokia Lumia phones will also do away with numbers in favor of names.

WPCentral also claims that the Lumia Icon will finally go on sale at Verizon Wireless stores on January 16th, with Microsoft Stores possibly getting the phone at an earlier date. The report points out that this new release time frame is just after CES 2014 in Las Vegas, which means that the formal announcement could be made by Nokia and Verizon during the massive electronics trade show.

Just a reminder: the Nokia Lumia Icon is supposed to have a 5-inch display, a Qualcomm Snapdragon 800 processor, 2 GB of RAM, 32 GB of on-board storage and a 20 megapixel PureView camera.

Source: evleaks and WPCentral | Image via WPCentral

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16 Comments

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AIKON - I like it.

I don't like these overly complicated names. Samsung-Galaxy-Note-8, Sony-Xperia-XYZ for EVERY phone they make even though models vary so much as to make the Xperia name utterly meaningless. Nokia-Lumia-blah.

I mean, Samsung could skip the Galaxy name and call it the Samsung Note. Nobody says "Samsung Galaxy S4", they just say "I bought an S4". Nokia could easily drop the Lumia name, it seems pointless to add so many syllables.

cybersaurusrex said,
Are we to assume that this will be the first Nokia Lumia without the word "Nokia" anywhere on the phone?

It's already happening. Did you notice that Microsoft ad for the "Lumia 1020" promoting the camera never once mentions the brand "Nokia?"

There's no word on why Nokia would suddenly ditch their number branding for a actual name. It's also unclear if this is just for this one Verizon Wireless exclusive phone or if future Nokia Lumia phones will also do away with numbers in favor of names.

Its bending over for Verizon plain and simple. Sad that Nokia cant be like Motorola, HTC, apple, etc and have the power to command just one phone type per for all carriers in the USA. Its also ridiculous that Verizon continues to pull this type of crap.

Nashy said,
Don't like it. Stick with numbers.

I feel the same way, but I think it is necessary due to marketing purposes. It is easier for consumer to associate a device if they have a name.

Good example of that is Motorola Droid. If you search for Motorola Droid, it is more likely it will provide you with the latest version. If you do a search for Nokia Lumia, then you will see multiple version of it with numeric naming convention. It adds confusion to consumers on which one does her/his friend have. Now if you do a search for Nokia Icon or even Lumia Icon, then it will go directly to that device, and possible provider of the device.

Not too excited about "Icon" but anything is better than a multiple digit number, among other numbers. Better late than never.

I believe they're using the word "Icon" like it is used to refer to superstars (like Elvis & Madonna)... and not the smalls Gifs a computer desktop...

Because names will explain anything about the device unlike numbers. Samsung is already the master in this practice. given any device name except of the galaxy sx series - where the number obviously is a number - you will have no clue what so ever about that device or in which category to put it

MorganX said,
Not too excited about "Icon" but anything is better than a multiple digit number, among other numbers. Better late than never.

I disagree. Names are meaningless. At least we know a 920 is better than a 900.

Not to mention, a few years ago I remember how badly phone brand names were getting out of hand when Sprint launched something like the "Samsung Galaxy S 2 Epic 4G Skyrocket." I mean, really? I'd take Lumia Icon or Lumia 929 over that name any day.