Rumor: Nook Color 2 to duel with the Kindle Fire

The eReader-tabler hybrid market is going to get even more crowded very soon if a new rumor is correct. The Digital Reader web site reports via multiple sources that book seller Barnes and Noble plans to launch the Nook Color 2 on November 7. That happens to be eight days before Amazon plans to start shipping its highly anticipated Kindle Fire product. If true, Barnes and Noble clearly hopes to take some of the "fire" out of the Kindle Fire launch.

Details about what the Nook Color 2 will have in terms of hardware and software were not revealed. When it was first released the original $249 Nook Color was a big advancement compared to Amazon's Kindle, which was mostly a bare-bones eReader. The Nook Color was an Android-powered tablet, complete with support for games, web browsing and more.

Amazon fired back a few weeks ago with its low priced $199 seven inch Kindle Fire. The tablet will be able to do lots more than just be a vessel for downloadable books. It will also support the streaming of movies, TV shows, and music via Amazon's cloud servers. It also has a cloud-based web browser called Silk. Amazon has already hinted that it has receive a lot of pre-orders for the tablet but exact numbers have not been revealed.

Barnes and Noble and Amazon are already fierce rivals in the eReader market and it sounds like with the launch of the Kindle Fire and the possible release of the Nook Color 2 the two retailers will continue to battle it out. Will there be room for both or will one dominate the eReader-tablet market space?

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10 Comments

I don't know about anyone else, but the only thing I want out of an eReader is just to read books and to do it well.

Yeah. I just want the standard Kindle. The colour ones are essentially just cheap fairly limited tablets. I wouldn't actually want to do much reading on them, back-light and all.

I don't see how a Nook Color 2 can 'duel' with the Kindle Fire. The Fire is much more of a media device than an ereader, bringing together all of Amazon's services to one device, whereas the Nook Color is just...an ereader.

Not quite. The NC is much more than an E-Reader. Clearly you haven't been reading up on what it can do now, have you? Also, the fact that you can side-load Honeycomb onto the device is impressive with the SD-card trick.

Because then you can compare it to the number of Nook's sold, and Amazon would come out the loser. I heard an analyst guess the number of Kindle's sold a while back, and it was a fair share less than B&N had sold.

No news is better than "I sell less than my only real competitor"

I don't want an e-reader pretending to be a tablet. Kindle Fire, while Android-powered, doesn't do the actual Android Market. It does its own proprietary apps. I would not be able to access apps I use on other Android devices.

When I went from my Motorola BACKFLIP to my HTC Inspire, both AT&T Android-powered phones, I was able to automatically download almost all the apps I got on my old phone.

The Nook Color 2 should go Android and get the Android Market. That, combined with the microSD slot and free in-store access to the B&N library, would be a game-changer.

Voice of Buddy Christ said,
I don't want an e-reader pretending to be a tablet. Kindle Fire, while Android-powered, doesn't do the actual Android Market. It does its own proprietary apps. I would not be able to access apps I use on other Android devices.

When I went from my Motorola BACKFLIP to my HTC Inspire, both AT&T Android-powered phones, I was able to automatically download almost all the apps I got on my old phone.

The Nook Color 2 should go Android and get the Android Market. That, combined with the microSD slot and free in-store access to the B&N library, would be a game-changer.

Until Ice Cream Sandwich, that would not be possible, as the Market itself was fragmented (you couldn't run the same apps on tablets and smartphones). Froyo and Gingerbread (2.x) were for smartphones, while Honeycomb (3.x) was for tablets. And 3.x-based tablets cost *how much*? It's still going to come down to compatibility with ICS - which, if either, will be compatible with it?

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