Rumor: radical brand makeover inbound for Samsung

According to a report from Australia’s Channel News, Samsung is prepping its multi-billion dollar self for a makeover. The folks down under have caught wind stating that Samsung is looking for a completely new look that will hopefully rival Apple’s iconic, simplistic and vibrant international image.

A design team which has previously worked with Nike is said to be behind the brand revamp with the head of the project being Scott Bedbury, a freelance brand consultant who has worked with Starbucks in the past.

The brand revamp is said to be unveiled at CES 2013 in January, which we feel is a very smart move for the company at the beginning of the year. With all of the upcoming Samsung TVs, smartphones, tablets and other electronics to be announced at the conference, maybe a vibrant logo is just what the company needs to show off its diversity from 2013 onwards.

Source: Channel News | Image credits: Lazy Tech Guys

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22 Comments

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I'm making a guess that they will introduce new screen technology curved, brighter, higher resolution, power efficient screens for phones, tv, laptop (maybe Qled?) and give a new flagship name.

nyolc8 said,
Samsung rename itself to PineApple ;P

Great move, especially if they use the bitte pineapple logo that's often used in movies to rebrand the devices used in a jokingly way...

This would give them tons of pre-introduction marketing and product placement!

GS:mac

Thank god, they need to condense their lineup BADLY and vastly improve their service. And for gods sake dump touchwiz!! The ICS+ UI is perfect. It doesn't need confusing UI changes, make all your own performance tweaks and maybe some minimal UI tweaks (such as the power/wifi toggles in the notifications bar) but other than that make less phones!!

Hopefully all new devices will look distinctly different from Mapple's junk then the court actions can stop and Samsung can get back to flogging them in sales numbers!

Vveazel said,
So they're gonna stop copying Apple?

Their iconic logo is going to be in the shape of another fruit!

szo said,

Their iconic logo is going to be in the shape of another fruit!

That would be awesome if they were like a watermelon or something.

2xSilverKnight said,

They never did. So no


LOLOLOL...you've seen the fake 30pin on the galaxy tabs right? everything about samsung pre-iphone changed to be more like apple which is why they are now successful.

Co_Co said,

LOLOLOL...you've seen the fake 30pin on the galaxy tabs right? everything about samsung pre-iphone changed to be more like apple which is why they are now successful.

I went back and looked at Apple's phones before 2005 and I could not find one that was unique. In fact the phone they introduced looked similar to other phones you know black, rectangular, rounded edges and such.

pwgarner said,

I went back and looked at Apple's phones before 2005 and I could not find one that was unique. In fact the phone they introduced looked similar to other phones you know black, rectangular, rounded edges and such.


What are you smoking??? Apple didn't come out with the iPhone till 2007, and before that had no cellular devices...

-=MagMan=- said,

What are you smoking??? Apple didn't come out with the iPhone till 2007, and before that had no cellular devices...

I think they confused the date but were trying to say that they looked at phones from around that era and a lot of them had a similar look, but Apple refined it a bit, but didn't create anything particularly new style-wise, which is pretty much true.

Co_Co said,

LOLOLOL...you've seen the fake 30pin on the galaxy tabs right? everything about samsung pre-iphone changed to be more like apple which is why they are now successful.
Dude you're dumb. The connector Samsung uses is an open connector called the PDMI connector. It is an open alternative to Apple's licensed version. Samsung didn't make it btw. You really need to educate yourself.

Shane Nokes said,

I think they confused the date but were trying to say that they looked at phones from around that era and a lot of them had a similar look, but Apple refined it a bit, but didn't create anything particularly new style-wise, which is pretty much true.

LG could have sued them back in 2007 but didn't.

“We consider that Apple copycat Prada phone after the design was unveiled when it was presented in the iF Design Award and won the prize in September 2006.”

http://digitaljournal.com/article/115132

Samsung has come to major prominence over the last 18 months. Maybe to the point where they are better served by an iconic logo rather than text?