Sales of HTC One disappointing

In January of this year, HTC announced that they were planning to reduce their product line following a 25% drop in its quarterly profits. Fastforward to April when HTC announced their profits again fell, this time by a staggering 70%. Now they have seen their revenue fall significantly a third time and it doesn't look like its stopping, with further drops predicted in the future.

So the hopes that a good second quarter, in which the HTC One range hit the market, would steady the ship have been dashed. Growth is up 34.3% on quarter one, but down a sizable 26.8% compared with last year’s figures. And with the release of their forecast for quarter three, it’s not looking very rosy for HTC.

The Asian market has been performing in line with HTC’s expectations, so the focus will now switch to the US and European markets for increased sales. It’s in these regions that the competition Samsung Galaxy S3 and iPhone 4S is more fierce.

It’s not that HTC are producing 2nd rate products either. Neowin’s own Tim Schiesser gave the HTC One X a more than favourable review on release in April

Source: TechRadar Image: Blogshippo

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It's so sad to see so many people here attacked the htc. Just one or two years ago, this is still a place lots of people saying htc was great... htc still owns the advantage they once owned and is making better phones like OneX. Competitors also did not suddenly got so much better. Most popular apps and games are still good to go on DHD, just like today's other popular cell phone, not to even mention One X. Upgrading to ICS does not really make any phone more fluent, it's just some technical data and people's own indication to themselves. Besides many other OEMs do not really upgrade their most phones and not seeing anyone blame them. IMHO, people are just getting bored with htc and wanting some change. It happened to RIM before, and also Nokia, now it's htc's turn, later it will be Sumsang, and apple will be in danger if no more real surprise coming out.

To me it boils down to the screen. They need to either switch to Super AMOLED+ or IPS screens. The HTC One S is almost perfect, but a low res PenTile screen ruined it for me.
Don't even mention the One X, I avoid it for the same reason I will never get an S3 or a Galaxy Nexus: I like to have just one bulge on my pants.

I bought the HTC One S over a month ago and I'm loving it. Never used HTC Sense because I replaced the UI from day one with ADW Launcher. The One S is extremely fast and fluid, amazing battery life and an incredible quality screen. The only thing I don't like is the notification LED because it's really hard to see.

I'll try to explaing as i can spitting ideas from my mind:

The thing that makes me pass on HTC is that their 1) Phones' Design and 2) Sense interface look extremely bland and don't "cut through" my brain.

The hardware is great, build quality too, shapes are slim but that's where it ends.

It's also like Sense more than anything tastes like old, colors are super saggy in the in the hardware too even if they sort of want to approach a sharp look, but in general the thing looks as exciting as a 50 year old worn pair of pants of your grandpa. In more tangible terms, even the updated looks resembles much more the super-bland Froyo interface than ICS Holo electric blues and sharp corners

Somehow, they lack punch, hotness and desirability. Freshness and coolness. Should rework their image.

This is why HTC needs to bring their all star products to Veirzon as well as AT&T, selling to one provider is dumb in my opinion. Although I blame Verizon as well, all they seem to want to sell is the ****ty Motorolla phones....blech

but wait, I thought anybody making android phones had piles of cash rain down the sky. and how nokia should join the crowded non profitable android market because you know, that's going to make them tons of money because that's the android promise.....

neonspark said,
but wait, I thought anybody making android phones had piles of cash rain down the sky. and how nokia should join the crowded non profitable android market because you know, that's going to make them tons of money because that's the android promise.....

Maybe they put the wrong kind of buckets out to catch the raining money.....

neonspark said,
but wait, I thought anybody making android phones had piles of cash rain down the sky. and how nokia should join the crowded non profitable android market because you know, that's going to make them tons of money because that's the android promise.....

HTC is making money still, just not Samsung and Apple levels of profit. It is kinda cute watching HTC act as if they are a big player in the market

As for Nokia, it isn't the OS that's killing them, it's their horrible management, then followed by MS screwing them over with WP8

I think there are many carriers influence in this. I see a lot of crappy built Galaxys in carriers stores (Gios, minis, etc) and almost no HTC's. People buy what they see. When i bought my Desire S i had to look at about 10 stores to find one!

Obviously since their products are plagued with various issues like the Multitasking Bug (HTC calls it a 'feature'), design flaws, WiFi issues and their recent update 4.0.4 that disables root. Not to mention their horrible Sense UI and the fact that their flagship device has no removal storage.. Way to go HTC..

yowanvista said,
Obviously since their products are plagued with various issues like the Multitasking Bug (HTC calls it a 'feature'), design flaws, WiFi issues and their recent update 4.0.4 that disables root. Not to mention their horrible Sense UI and the fact that their flagship device has no removal storage.. Way to go HTC..

That's because there was a root exploit that did not require unlocking the bootloader (which is free btw).

And the multitasking issue is really how the One S and One X remain fast with only 1 GB of ram. There's a reason why S3 has 2GB. When Android runs low on ram it runs slow.

OCedHrt said,

And the multitasking issue is really how the One S and One X remain fast with only 1 GB of ram. There's a reason why S3 has 2GB. When Android runs low on ram it runs slow.

That's HTC's problem, they cannot sacrifice usability and penalize users if they're unable to optimize their own software. 1GB of RAM is more than enough for the average user. No need to compromise features like this, Samsung, Sony and all others never do so even for an essential feature like Multitasking. Android takes care of memory management automatically and I don't see any valid why HTC would want to tamper with the proper functionality of that.

I keep telling people HTCs market is being eaten up by Samsung in the android space, it's basically Samsung on top and everyone else fighting for the android scraps. This is looking like a lost year for HTC, everything they gained the year before is now being taken away and all because they couldn't build a brand name and stick with it but instead tried to do lots of them.

Samsung is doing so good because of the "galaxy" brand, nothing more nothing less, even Nokia knows this and are putting everything into the Lumia branding.

GP007 said,
I keep telling people HTCs market is being eaten up by Samsung in the android space, it's basically Samsung on top and everyone else fighting for the android scraps. This is looking like a lost year for HTC, everything they gained the year before is now being taken away and all because they couldn't build a brand name and stick with it but instead tried to do lots of them.

Samsung is doing so good because of the "galaxy" brand, nothing more nothing less, even Nokia knows this and are putting everything into the Lumia branding.

too bad sammy makes cheap hardware and crappy radio's.

z0phi3l said,

Too bad you have no clue WTF you're saying

after 3 samsung devices yes i do. the gnexus has the worst reception of any phone out there.

smooth3006 said,

after 3 samsung devices yes i do. the gnexus has the worst reception of any phone out there.

True of the GPS I heard a lot problems but I hardly use it. But if it is GSM signal it is fine?

All they have to do is make a Nexus with Google's help!!!
That will solve a lot of issues people are having like sense,OS update, slowness,locked bootloader,

still1 said,
All they have to do is make a Nexus with Google's help!!!
That will solve a lot of issues people are having like sense,OS update, slowness,locked bootloader,

This! I'd buy One X in an instant if it had the original Android OS instead of this Sense crap.

The HTC name was ruined for me and will remain that way. Too many bad experiences.
HD2: awesome phone that they abandoned almost immediately after launch. I use it with WP7 installed now and I enjoy the experience... wasn't happy I had to mod the phone, but tolerated it.
Hero: CDMA phone on sprints network. I bought this phone 3 days after it came out and thought it was an okay phone. About a year later it was updated to the newest version of android and the phone became a joke. A complete disappointment and unable to revert to the older version of Android. I was forced to change it over to Cyanogenmod 6 to get a usable phone.
Evo4G: Sprint phone that replaced the Hero. Got it a few months after release. Worked good until the next OS update that seemed to just kill the phone. It was slow to respond, battery life was terrible, and some of my music files became corrupt. Now I'm forced to again run Cyanogenmod 7 on this phone to have a usable product.
So in my opinion... if i upgrade to a new Android phone from HTC, it will be good for about a year then be complete crap after that. I'm not falling for their tricks anymore. I'll buy a WP8 or iPhone instead.

Three things sunk HTC

1. Sense, it's horrible and looks like a 90's reject skin
2. non replaceable battery and expandable storage, locked bootloader
3. Apple, they managed to delay the release of the phone just enough to screw HTC over

It really comes down to one thing.

Brand.

HTC has no brand.

No one cares about HTC outside of Asia. WTF is Beats Audio? There's no brand marketing at all. Samsung is everywhere. TVs. Refrigerators. Washers. And much more. That's why Samsung can compete with Apple as a brand. Go to Best Buy and there is a Samsung booth! An entire booth to Samsung devices. I go to the mall and there is a Samung kiosk! All the cool gadgets for you to play with for free.

HTC is just an obscure brand yet they think they're all that. Their success in Asia got to their heads. You go to the store and somewhere there is an HTC one. And that's it.

OCedHrt said,

No one cares about HTC outside of Asia. WTF is Beats Audio?.

srsly? turn your head around and check out all the bass-heads listening to their Beats by Dr.Dre. It's one of the top selling pair of headphones worldwide, probably the most popular in USA.
The HP Envy line of laptops also sports Beats audio.

I've had bad experiences with HTC; after owning a HTC Magic and HTC Desire I'd never own another one of their devices again. Last time I had a HTC phone the after sales support was non-existent, software updates were infrequent and Sense UI was abysmally implemented. At least their product range is less complicated today.

I would bet that HTC turns into a niche player within the next 3-5 years. Or they get bought out by another organisation.

With their policy for not updating phones to latest android OS how could I event buy a new device, after they do not provided me support for my previous device? Of course they will fall...

Personally I prefer HTC over Samsung. In my opinion, they provide better UI and even the phone design of the One X is superior to the outdated looking S3.

Sales for pretty much everything except iPhone and Samsung phones are disappointing. There's 2 giants battling each other and a bunch of small players pretending they still have a place

Rudy said,
Sales for pretty much everything except iPhone and Samsung phones are disappointing. There's 2 giants battling each other and a bunch of small players pretending they still have a place

i wouldn't say Motorola is a small player as the droid razr line is one of the most popular phones out there.

smooth3006 said,

i wouldn't say Motorola is a small player as the droid razr line is one of the most popular phones out there.

I had to look up Droid RAZR as I've never heard of it; looks like it's available in the US only.

Here in Asia PAC, the main smartphone vendors are either Apple iPhone or Samsung. Everything else is small market share.

Rudy said,
Sales for pretty much everything except iPhone and Samsung phones are disappointing. There's 2 giants battling each other and a bunch of small players pretending they still have a place

Nokias lumia range has beat expectations so far and is growing quite fast.. its just outweighed by the downfall of Symbian.. that's why Nokia's stock is up about 40% in about a week

kizzaaa said,

I had to look up Droid RAZR as I've never heard of it; looks like it's available in the US only.

Here in Asia PAC, the main smartphone vendors are either Apple iPhone or Samsung. Everything else is small market share.

im pretty sure there is an international version of the razr.

Every brand will slipstream almost every Lineup to 3 models. thats should be the main target. not like NOKIA that make 10 phones for each class of target-market.
Now there is only 3 class markets, Very-High, High and Medium target mobile users. Because the the ppl is getting more aware of the phones capacities and limitations, and it wont just buy without knowing what is buying.

Cyborg_X said,
I have had and enjoyed many HTC devices but their design sense has completely stagnated.

HTC has lost Sense. Get it get it?

Cause all they have is build quality and build quality only and the ONE V is overpriced while the ONE X and ONE S were price very similar in our region. They should have an entry level, midrange, phones that are price properly. In our region they are selling ONE V for $370, ONE X for $700 and ONE S for $660. Imagine $370 for a entry level phone w/ a laggy UI..

I had ATT Htc One x; Sold it and got an Galaxy S3.. I couldn't stand it after experiencing the locked bootloader and no expandable storage. They also dropped the ball by making every single One variant in different sizes and shapes so accessories are not compatible. While all Galaxy S3 variant has same size and shape.

kingroach said,
I had ATT Htc One x; Sold it and got an Galaxy S3.. I couldn't stand it after experiencing the locked bootloader and no expandable storage. They also dropped the ball by making every single One variant in different sizes and shapes so accessories are not compatible. While all Galaxy S3 variant has same size and shape.

You know you could very easily unlock the bootloader? Also the different One variants are massively different devices, Samsung will so the same with the galaxy ace 3, galaxy y etc

I was excited when HTC came out with new phones. However, my excitement turned into disappointment when I found out they took away the access to the battery and also no sd card slot. It would have been a winner if they wouldn't have taken away those options.

JSYOUNG571 said,
I was excited when HTC came out with new phones. However, my excitement turned into disappointment when I found out they took away the access to the battery and also no sd card slot. It would have been a winner if they wouldn't have taken away those options.

I don't think it really has to do with the amount of phones its just that HTC's mindshare fell off. now it's Samsung that's carrying the swing.

JSYOUNG571 said,
I was excited when HTC came out with new phones. However, my excitement turned into disappointment when I found out they took away the access to the battery and also no sd card slot. It would have been a winner if they wouldn't have taken away those options.

I have an Evo 4G LTE (One XL) and it has an SD slot.

I think the issue with HTC is they come out with 20 different devices at once, or at least it seems like i'm always hearing about a new HTC device.

warwagon said,
I think the issue with HTC is they come out with 20 different devices at once, or at least it seems like i'm always hearing about a new HTC device.

thats one of the issues, yes. plus they need a fresh design on their phones, sense is a memory hog.

warwagon said,
I think the issue with HTC is they come out with 20 different devices at once, or at least it seems like i'm always hearing about a new HTC device.

I believe Samsung is the company that comes out with 20+ different devices at once, at least over here.

warwagon said,
I think the issue with HTC is they come out with 20 different devices at once, or at least it seems like i'm always hearing about a new HTC device.
not really 20 different phones. The Desire family of devices encompasses lots of model variants of the same phone.

Its like how there are variants of the Galaxy S. Most were based on carrier choice in hardware.

The variants reprwant the country it went too and the carrier as well. This why its such a big deal because Samsung was the only phone maker other than Ape who made a si angle model across all carriers with the only variation being g hardware.

I think the issue with HTC this trip is, they have to many devices that look so alike, especially in the desire family. The Thunderbolt and One X were pretty costly even on contract
Even the GS3 is. T- Mobile is selling the GS3 for $280 for the 16GB . While everyone else its 199.99 for the 16GB and the 32GB is $250.

Sense really saturate the One X as if its not even Android at all. I mean they skinned stuff that was better left along. I usually hate TouchWiz. But on the GS3 its almost perfect. I rarely even change the default theme. The color blend is nice. I deketebalmostvall the themes I usually install.

The hardware isn't the problem; its the coat of the phones and Sense is way to overused. It needs to scale back.

One thing that could bring them back up is Windows 8

Edited by Hi_XPecTa_Chens, Aug 3 2012, 11:12pm :

FarCry3r said,

I believe Samsung is the company that comes out with 20+ different devices at once, at least over here.
Yes but what people hear or care is just the Galaxy S and Note series...

tanjiajun_34 said,
Yes but what people hear or care is just the Galaxy S and Note series...

I've seen countless GS3 and Note adverts on TV, buses, billboards, never once seen an HTC ad. The GS3 has seems to be pushed a lot harder by operators where I am - possibly related to better profit margins on the phones? Not sure.

smooth3006 said,

thats one of the issues, yes. plus they need a fresh design on their phones, sense is a memory hog.

Supposidly that was supposed to be Sense 4. But. Senese is Sense IMO, still just as bad as ever. Perhaps instead of trying to force crappy skins on people, HTC could be different by not doing anything different at all with Android.

MothBox said,

I've seen countless GS3 and Note adverts on TV, buses, billboards, never once seen an HTC ad. The GS3 has seems to be pushed a lot harder by operators where I am - possibly related to better profit margins on the phones? Not sure.

Well yeah over here too. I never seen before a phone ads on the TV... Except the iPhone I seen only a few times. Samsung is pushing GS3 a lot. Well without all the ads it will be successful cos of GS and GS2's success.

daniel_rh said,
Sadly, I think HTC has lost it, every brand faces this in some moment, I hope they can do it better in the future

I agree. It looks like a brand and marketing problem because of the fact, that almost every major reviewer (TheVerge, Engadget....) called One X better than SG3.