Samsung attacks Microsoft Surface in new ad by calling it a laptop

Remember when Microsoft released a number of TV commercials in 2013 that showed the advantages of its Surface tablets compared to Apple's iPad? Those ads were accurate for the most part but now Samsung seems to be trying to do the same thing with a new commercial for its Galaxy Pro family of tablets.

The clip, posted on Samsung's YouTube channel, goes after all of the major tablets on the market. It's set in a high end hotel where its many guests are also using Apple's iPad, Amazon's Kindle Fire and Microsoft's Surface. Samsung slams the iPad for not being able to run two apps at once (something the Surface can do) and not having as many pixels in its display compared to the Galaxy Pro. It also goes after the Kindle Fire for not having as many apps in its library.

Samsung shows a fictional battery dock for the Surface in its new Galaxy Pro TV ad.

It's where the commercial goes after the Surface that Samsung slips up, badly. The ad seems to suggest the Surface can only be used with its optional keyboard attachment, a battery dock and a mouse when it fact it can be used quite well as a stand alone tablet. Worse of all, the Surface "battery dock" shown in the commercial is completely fictional; there is no such official accessory for the tablet. Microsoft just released the Surface Power Cover, which combines an extra battery with a keyboard cover, something which Samsung failed to mention in its ad. There is an official dock for the Surface that offers up some extra ports but it is not used as an extra battery for the tablet.

In short, the new Galaxy Pro commercial swings and misses when it goes after the Surface. The fact that it has to make up accessories to try to prove its point feels like desperation on Samsung's part.

Source: Samsung on YouTube

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The ad was pulled because It had more dislikes than likes, and all the comments saying how sad and untruthful that commercial was. Looks like they couldn't take the heat ;)

Funny commercial but I still wouldn't buy it. I like my android phone, but just don't fancy it as a tablet OS. It's just too laggy, no matter how many gazillion cores they have on it. Loads of software there for it too, but quality doesn't follow quantity. Things are way too number orientated with android; we have this many apps, that high screen res, many many many cores...Blah, I just don't care. I want a device that suits me the best and it ain't android, sorry. :-p

Edited by sbasil, Mar 21 2014, 1:29pm :

The average consumer will bite. just yesterday I had a customer bring over laptop for cleaning. While I was cleaning it she kept going on and on about this "iPad" she bought. She said my iPad won't charge. I have the iPad in the bag. So I looked.. "The iPad" was a cheap Colby Android Tablet

warwagon said,
The average consumer will bite. just yesterday I had a customer bring over laptop for cleaning. While I was cleaning it she kept going on and on about this "iPad" she bought. She said my iPad won't charge. I have the iPad in the bag. So I looked.. "The iPad" was a cheap Colby Android Tablet

Only if it's a dumb costumer.

ians18 said,

Only if it's a dumb costumer.

Its the average customer.

People have absolutely no clue what those things are. A tablet = iPad (made by sony, apple or samsung, they don't care) and a computer/laptop is Windows (The average OSX user thinks its Windows).

None of those "laptop" items are a bad thing. *And* I have an external battery for my Samsung tablet AND a keyboard for it...

soooooo..... ya.... dumb ad Samsung....

So the Galaxy Pro doesn't support a keyboard, mouse or docking station, that sucks!

MS just need to do an ad where the guy unplugs the keyboard, mouse and dock and carries on using it as a tablet and tells the other two "You can borrow them if you like."

A couple of things:

1. One John Callahan is wrong when he says that the Surface doesn't have a battery dock. In a way...it does. The Surface has a dock that is connected to the battery so it can charge it. The commercial is clearly trying to show that a Surface user badly needs that dock due to the horrendous battery life of the Microsoft Surface Pro line. Whether the item is a Surface Pro, RT, or just Surface,....it's a Surface.

2. This ad is not a "swing and a miss", it's a hit when it comes to making a point. Tablets are not just about touch, it's about battery power. Even Microsoft calls their Surface Pro an "ultrabook",....which is what?......a laptop.

With that said, Samsung isn't making anything up because, in a way, it's all true.

If you ask me, I think Samsung let Microsoft off easy being that the Surface line is quite antiquated next to the modern line of Samsung's Galaxy devices powered by Android. Instead of the Samsung user typing, he could've just used Google's powerful voice recognition as well as the functionality of Google Now, which is currently not present on the Surface devices.

The battery life on my Surface RT (gen 1) has been great. Not sure what you're talking about. I was able to use it 2 days without charging with general usage.

The fact that Samsung is saying you 'need' a keyboard, or those accessories, and a huge fake battery pack is false and gives the wrong perception just to make their own product look better. And makes themselves look stupid because accessories help with productivity for you know... actual work!

VictorWho said,
A couple of things:

1. One John Callahan is wrong when he says that the Surface doesn't have a battery dock. In a way...it does. The Surface has a dock that is connected to the battery so it can charge it. The commercial is clearly trying to show that a Surface user badly needs that dock due to the horrendous battery life of the Microsoft Surface Pro line. Whether the item is a Surface Pro, RT, or just Surface,....it's a Surface.

2. This ad is not a "swing and a miss", it's a hit when it comes to making a point. Tablets are not just about touch, it's about battery power. Even Microsoft calls their Surface Pro an "ultrabook",....which is what?......a laptop.

With that said, Samsung isn't making anything up because, in a way, it's all true.

If you ask me, I think Samsung let Microsoft off easy being that the Surface line is quite antiquated next to the modern line of Samsung's Galaxy devices powered by Android. Instead of the Samsung user typing, he could've just used Google's powerful voice recognition as well as the functionality of Google Now, which is currently not present on the Surface devices.

My Surface has great battery life. IDK what you are talking about. and the RT/2 doesn't even work with the dock.

I wasn't all that sure what my next tablet would be. But after this ad it's pretty clear a Surface is what I need. Thank you Samsung for doing Microsoft's work.

Wait a sec, isn't lying in ads illegal? I know it is in the country I live in. But if they put fake stuff on something just to make it look bad, that's illegal...

Studio384 said,
Wait a sec, isn't lying in ads illegal? I know it is in the country I live in. But if they put fake stuff on something just to make it look bad, that's illegal...

Sadly in many large markets like the US, the regulations for 'truth' in advertising are no longer existent.

This is why in the US, Apple was able to run and continue to run a lot of Ads that were never seen or quickly removed in other countries. From their "64bit supercomputer" crap to even some of the "I'm a Mac" ads.

In US its legal to bash competitors in ads isnt is?
Not possible here, we don't have those advertising wars. Sometimes one tries to make fun of a competitor but that ad will be pulled very soon usually. I think it should be allowed to bash competition a bit. Like those Audi-BMW ads :/

And yeah its illegal to lie in ads, but noone really cares. It's advertisement. It's always a lie. Welcome to capitalism :p

Also here every toothpaste commercial says "9 out of 10 dentists pick X".

Yeah when they mentioned all those accessories it made the Surface even look better than the rest lol. That fake battery pack though... gosh that's sad they have to stoop to that level..

suprNOVA said,
how to react when someone says hey bro my phone has retina

Weirdly enough I don't seem to encounter anyone who'd actually say such a thing in "real life". :D

CJEric said,

Weirdly enough I don't seem to encounter anyone who'd actually say such a thing in "real life". :D

You need to meet and have more iFans in your life. :)

I hear stuff like this all the time from users that bought an iPhone for the 'screen' even if they aren't iFans. It is times like that when I feel sorry for the user and angry at Apple for manipulating non-tech users with their marketing gimmicks.

That was a pretty crappy ad. If you have to make up things that aren't true or misleading about a product, maybe just leave it out of the commercial. They would have done better just comparing it to an iPad and calling it a day. You don't see Microsoft putting up their Surface against other products like that.

hahahahahahahahahahahahhaahahha... i'm sure they will win a lot of customers from this ad, a lot of stupid customers that is!
To be honest though, this ad made me want a surface more, than not at all!
There some good points there to get it than not get it...thanks samsung!

They cut away from the surface user before he could say "Well you're on LSD because there is no docking station but yes I use a mouse because it has a USB port and the keyboard is also the cover. You were saying?"

I dunno about other people but my Surface gets amazing battery life. Anyway, what do you expect from Samsung? ;)

I like the technology behind Note series, but android system with whatever Samsung has on it is really a convoluted bullsht. It feels outdated and give it a few days; the tablet becomes laggy. And again, Samsung uses multitasking on tablets like they started it.

I actually get sht done with surface and touch cover over any tablets that pops up to cover 80% of the screen. what sht does that. This is why I hate it when they killed physical keyboard on phones. It's disgusting. need better way to implement keyboards

Antoine Prince said,
This is why I hate it when they killed physical keyboard on phones.

Yeah, the one thing I miss from my last (dumb) phone is the slide out keyboard... I could type/text so much faster and accurately on it than using the screen keyboard on my new (smart) phone. I'd love to combine the two phones.

Maybe MS can do this in their next ad.

Can your tablet connect to a type, touch, power keyboard, and use them as a screen cover?
Can your tablet professionally edit a photo using Adobe Photoshop?

...I can go on and on and on. Oh well.

Surface vs Surface Pro is an important distinction.

Adobe doesn't do Photoshop on the Surface, unless I missed a press release. Pro is a different beast.

That is one thing that MS need to let people know about. However, when you start to compare Pro to these table, then you ran into price issue. :s

RommelS said,
That is one thing that MS need to let people know about. However, when you start to compare Pro to these table, then you ran into price issue. :s

..but not when you compare a Surface Pro to an iPad; yet people are willing to spend that kind of money on an iPad that is far less functional.

I totally agree with you Mobius. However, consumers doesn't think that way. They will say, well I only use email, social media and such, and I don't really use anything else, so I will save buy an iPad or Android tablet to save a bit of money. :s

That's the problem with the Surface - It's inferior to both laptops and real tablets. I can't see the point of it truthfully.

PacificAk said,
have you used one?
typing on a Surface Pro 2 here... believe me, I wonder nowadays how I was able to get by before I got one...

To be fair he did say Surface - NOT Surface Pro. Huge difference.

Surface Pro is Intel. Full desktop replacement capable. Surface is Arm. No desktop apps so no chance of desktop replacement.

The Surface is inferior. The Surface Pro isn't, and if I had the spare money I'd get one.

For some reason, whenever I see your username, the word 'Simpleton' comes to mind. And then I read your comments and think, how relevant lol.

simplezz said,
It's inferior to both laptops and real tablets.

How is the Surface inferior to tablets? It does everything the iPad does and even more…

No the Surface is not inferior.. It has Office 2013 with Outlook... You can't beat that on any other non-windows tablet, at least not yet. I have the Pro, my wife has the RT. She is a number cruncher and she won't give her RT up for nothing else, not even for RT 2, because it gets the job done for her

MFH said,
How is the Surface inferior to tablets? It does everything the iPad does and even more…

It lacks the apps that the google play store has.

At this point, that's all any phandroid can say. It does less because Google doesn't want to play there.

Honestly I think this ad is silly.
I use SurfaceRT all the time now. It has replaced my all-in-one desktop.
Sure it doesn't have native desktop applications but it's cooler and quieter than the AIO.
When using it, I do like to use the touch cover over the on-screen keyboard, but I find myself flipping between the two constantly with no issue.
On the end table, On-screen.
Want to type some meaty spiteful neowin comment, onto the lap and flip the keyboard cover out.

vhaakmat said,
No the Surface is not inferior.. It has Office 2013 with Outlook... You can't beat that on any other non-windows tablet, at least not yet. I have the Pro, my wife has the RT. She is a number cruncher and she won't give her RT up for nothing else, not even for RT 2, because it gets the job done for her

While Office is a huge plus, and in some minor circumstances can be the deciding factor (in case of your wife)... in the vast majority of cases one app isn't enough to offset the much more fleshed out app ecosystem on the other two (Android and Apple).

It's the reason I have a Note and not a Nokia... maybe next upgrade I'll change my mind but not currently.

MS can use this as come back. When the Samsung guy asked to move the laptop, next screen would show the other guy with Surface on hand and the cover folding back and ask 'What's laptop?' ....

Haha, it would be super if Microsoft made a continuation of the same ad with the same actors and everything. Something like, wait what's this attached to my Surface? Zoom in to show Samsung logo on the side of that battery addon thing. Proceed to unplug it and throw it aside, "I don't need this to use my Surface." That would be humiliating for Samsung lol.

Well that's dumb, they know the Surface can be used without mouse and keyboard, right? Unlike their tab, it can however transform into a laptop and do real work, using peripherals you already have. They should have stuck with the iPad part

I must be the only one who found it slightly amusing (mine has the Retina thing). Sure it doesn`t represent 'real-world' scenarios but seemed pretty tongue in cheek ;)

MS has Andriod and iOS phobia and it is clearly evident. But they need to see what they can do which really makes consumer interested in device rather than building a device and then trying to figure out why consumers are not interested in their device. They tries to piggy back on their desktop monopoly and failed miserably. Couple of delusional fanbaoys definitely tend to agree with MS direction but it is clear majority of people don't. All this backpedaling and trying to sandwidtch two different UI is a proof how much MS is out of touch from its customers.

Auditor said,
MS has Andriod and iOS phobia and it is clearly evident. But they need to see what they can do which really makes consumer interested in device rather than building a device and then trying to figure out why consumers are not interested in their device. They tries to piggy back on their desktop monopoly and failed miserably. Couple of delusional fanbaoys definitely tend to agree with MS direction but it is clear majority of people don't. All this backpedaling and trying to sandwidtch two different UI is a proof how much MS is out of touch from its customers.

And what, exactly, does this inane rant have to do with the topic being discussed here?

"Multi-window does not support all apps".

Well, it does on the Surface. Maybe you should have included a 27" monitor in the ad as well and ask the Surface user to move his workstation -- since that's the level of capability he has.

TheShark said,
Exactly, shouldn't the advertising commission (or whoever) be informed that this is false advertising?

Who cares? As long as they get their top dollars.

glen8 said,
My surface is NOT a laptop! (hides the screen when it says Windows is installing update 1 of 54)

My Android tablet is NOT a toy (hides when the manufacturer discontinues support after 12 months)

xendrome said,
What do windows updates have to do with anything?

quite a bit when they keep me protected against threats

TruckWEB said,
Because Android or iOS don't have any update?? I don't think so hey....

To be fair...At the very most, you have to install *one* iOS system update at any particular point in time, as far as I'm aware. Not that the Windows Update thing doesn't have its advantages as well...

glen8 said,
My surface is NOT a laptop! (hides the screen when it says Windows is installing update 1 of 54)

Which the screen only would say if you didn't update one for over a year or more.

You are right that you won't see 'Android' updates on most tablets, as the security and stability you bought it with is ALL YOU ARE EVER GOING TO GET. ;)

Mobius Enigma said,

Which the screen only would say if you didn't update one for over a year or more.

You are right that you won't see 'Android' updates on most tablets, as the security and stability you bought it with is ALL YOU ARE EVER GOING TO GET. ;)

Simply not true. Unlike Android or iOS, once you reset the device you have to install every single update again. There are pros and cons.

glen8 said,

Simply not true. Unlike Android or iOS, once you reset the device you have to install every single update again. There are pros and cons.

Really, you get newer updates and builds of Android by magically just resetting the device now? (Funny that a Cyanogen exists is updates of Android are so easy and readily available.)
/s

Doesn't matter if the facts are correct or not, ads are not targeted at "informed consumers" they are targeted at people who don't know any better. They will then go into best-buy or wal-mart thinking they are "smart" because they know this samsung tablet is better then the others. If anyone tries to tell them otherwise they are liars or "just trying to make a sale".

Truly "informed" consumers know better and are rarely swayed by these commercials. Its your parents and grandparents who are looking to get a tablet for someone as a gift because they heard they wanted/needed a tablet.

Be honest, how many times has a relative bought you a complete piece of crap device as a gift? paid way more then they should have?

It's where the commercial goes after the Surface that Samsung slips up, badly. The ad seems to suggest the Surface can only be used with its optional keyboard attachment, a battery dock and a mouse when it fact it can be used quite well as a stand alone tablet.

It does nothing of the sort. It implies that people might not recognise that it's a tablet but that's very different to suggesting it can't be used as a tablet.

theyarecomingforyou said,

It does nothing of the sort. It implies that people might not recognise that it's a tablet but that's very different to suggesting it can't be used as a tablet.

..so what would be the point of even mentioning that if both the Galaxy and iPad can support similar accessories?

duoi said,
..so what would be the point of even mentioning that if both the Galaxy and iPad can support similar accessories?

Because Microsoft has heavily marketed the keyboard functionality of the Surface, unlike any other competing product (with the exception of the ASUS Transformer). People associate the Surface with the keyboard cover, even though it's optional. How many Surface ads have you seen without the keyboard?

Steven P. said,
Or simply translated, Microsoft don't rely on third parties to do the same thing

Neither does Samsung, as it has its own range of keyboard docks for the Galaxy Tab.

theyarecomingforyou said,

It does nothing of the sort. It implies that people might not recognise that it's a tablet but that's very different to suggesting it can't be used as a tablet.

It doesn't matter what they're suggesting, the fact that they made up an accessory discredits the entire ad.

theyarecomingforyou said,

Neither does Samsung, as it has its own range of keyboard docks for the Galaxy Tab.


Really? They didn't when I tried to find one for the Galaxy Tab 2 10.1 I bought last year, ended up buying 3rd party. Is it for the newer series?

Steven P. said,
Really? They didn't when I tried to find one for the Galaxy Tab 2 10.1 I bought last year, ended up buying 3rd party. Is it for the newer series?

Don't know, I just know that I've seen them. Certainly they're not as well promoted as the keyboard covers for the Surface.

theyarecomingforyou said,

How many Surface ads have you seen without the keyboard?

How many surface ads have seen with a mouse or this fictional dock?

theyarecomingforyou said,

It does nothing of the sort. It implies that people might not recognise that it's a tablet but that's very different to suggesting it can't be used as a tablet.

They are deceptively taking one of the 'positive' features of the Surface and trying to use that against it. (Old marketing trick.)

Unlike the Samsung, the Surface can use ANY accessory or peripheral ever made. Even obscure device just natively work with the Surface because of the huge driver support of Windows 8.1.

This is 'the' positive to many users, as it has no limitations, which is important especially in the tech world. A user can hook their Surface into any device/printer/system, I have even grabbed one to access an ancient freaking CISCO router with a USB/Serial adapter, and it just works.

Romero said,
FTFY. :)

Thanks, and although you are technically 'more' accurate...

The Surface (RT/2) also has a vast set of drivers and also works with 99% of all accessories/peripherals/devices. - Literally hundreds of thousands of devices/peripherals that do not work on Android or the iPad.

Not denying it in the least (own more than one of these tablets myself). Just wanted to point out that "ANY" doesn't apply to Windows RT. I've come across printers with no RT drivers and have one with only partial RT support (don't have all the options available as on Windows 7 and 8).

Another thing that irritated me was the whole Ethernet adapter only for the Pro deal. Sure they released the RT driver eventually after an outcry but no official adapter still. Oh well, at least anything that can use the ASIX driver will still work.

Edited by Romero, Mar 20 2014, 7:42pm :

Romero said,
Not denying it in the least (own more than one of these tablets myself). Just wanted to point out that "ANY" doesn't apply to Windows RT. I've come across printers with no RT drivers and have one with only partial RT support (don't have all the options available as on Windows 7 and 8).

Another thing that irritated me was the whole Ethernet adapter only for the Pro deal. Sure they released the RT driver eventually after an outcry but no official adapter still. Oh well, at least anything that can use the ASIX driver will still work.

Like I said, you are technically correct, and I shouldn't have over generalized.

I just didn't want my point to get lost. The difference between Android/iPad driver support for devices compared to 'even' the Surface RT is rather vast.

Mobius Enigma said,
The difference between Android/iPad driver support for devices compared to 'even' the Surface RT is rather vast.
Besides Android and iOS can possibly even include OS X in that list. Windows RT probably has more device/peripheral support than even Apple's desktop OS.

And Neowin is back!

---

I don't mind having these kinds of ads (regardless if it's a tablet, car, etc.). This is all marketing. But the least they could do is to get their facts straight. It fails to show the flexibility of the Surface --- and the fact that they mentioned all those things about Surface, it actually validates that Surface works as a laptop or a tablet which is rather amusing.

I wonder though why they (Samsung) didn't use the Samsung ATIV Tab instead. HAH!


Screen Images Simulated, Sequences Shortened. <<< - - Am I the only one that hates that? Its like they are lying to you, but hey, at least they told you.

wait...really, it can run two things at the same time? that is so 1985. My surface can run many things at the same time and best of all it doesn't run on Android.

Gungel said,
wait...really, it can run two things at the same time? that is so 1985. My surface can run many things at the same time and best of all it doesn't run on Android.

Agreed. With IOS, Android, and Modern UI on windows it's like we've gone back in time and starting over again... kind of lame. And why I don't have much use for a true tablet. I consider the Surface more of a touch-enabled convertible netbook though... RT and Pro. Sure it can be used without the keyboard, but it's much more useful with it... so I kind of agree with their calling it a tablet. What I don't agree with is the implication that a tablet (especially theirs) is superior, as it isn't.

Edited by domboy, Mar 20 2014, 3:02pm :

Gungel said,
wait...really, it can run two things at the same time? that is so 1985. My surface can run many things at the same time and best of all it doesn't run on Android.

Worst of all it has Metro, can't run desktop apps (Assuming actual Surface... not surface Pro) and has the worst App market (Except maybe BB App market).

At this point, personally, I'd rather have Android over Surface (not pro).

wernercd said,

can't run desktop apps (Assuming actual Surface... not surface Pro)

At this point, personally, I'd rather have Android over Surface (not pro).

Android? But it can't run desktop apps!

There is no logic to your argument. You can't use a lack of desktop apps to justify buying a competing product that doesn't have desktop apps.

And for tablets, metro is a plus... which is why Android and iOS are copying it. That whole 2 app multitasking they are bragging about in this ad? Copied from Windows 8.

rfirth said,
Android? But it can't run desktop apps!

There is no logic to your argument. You can't use a lack of desktop apps to justify buying a competing product that doesn't have desktop apps.

And for tablets, metro is a plus... which is why Android and iOS are copying it. That whole 2 app multitasking they are bragging about in this ad? Copied from Windows 8.

I didn't *just* say that Surface can't run Desktop apps. I said that it can't run desktop apps *AND* has the worst app store.

If you have two tablets and neither can run desktop apps (Android vs Surface RT), I'll choose the one with a better app store and the more fleshed out interface (And more open atmosphere. I don't like Apples walled garden).

I'm missing what on Android? Office? That's what my desktops are for. What else is on Windows Phone that isn't on Android?

2 apps side by side is being copied by Android... Great! What about all the other stuff Windows copied from Android? Or all the stuff MS is copying from Apple? Or Apple from MS? Or Android from Apple? Or all of them from Palm? Blackberry?

To suggest that the only one with original ideas is MS is a bit disingenuous to say the least. Everyone copies everyone.

There are things in 8.1 Desktop and Phone OS's that are nice. The tiles are slick and I was close to getting a Nokia instead of a Samsung Note.

In the end, the new ecosystem that Windows has lags everyone else. Maybe when my next upgrade is due it'll be close enough to sway but right now? MS isn't quite there yet.

trojan_market said,

they are partners now, its not very far from imagination

Speaking of that, what happened to Samsung's promise to Google when they begged them not to bundle apps that directly compete with Google's services on their Galaxy line? The S5 comes with more bloatware than ever. Almost 8gb of it!

trojan_market said,

they are partners now, its not very far from imagination

So I can blame any company for what their partners do then...good to know.

AsherGZ said,

Speaking of that, what happened to Samsung's promise to Google when they begged them not to bundle apps that directly compete with Google's services on their Galaxy line? The S5 comes with more bloatware than ever. Almost 8gb of it!

Samsung is more successful than google, sales number shows (talking about stock android UI vs Samsung touchwiz). so they are the one dictating google what is good or what is not. google just provide services, since android is open source samsung can fork at anytime. obviously google didn't want that so thats why they are partners.

AsherGZ said,

Speaking of that, what happened to Samsung's promise to Google when they begged them not to bundle apps that directly compete with Google's services on their Galaxy line? The S5 comes with more bloatware than ever. Almost 8gb of it!

Galaxy S5 was already in the making/being developed while that deal with Google was made. So I expect further versions of Samsung phones/tabs to be different.

techbeck said,

So I can blame any company for what their partners do then...good to know.

That's seems to be the case when it comes to Microsoft and it's partners and has been for decades. Hell MS is being blamed for the Nokia X and they don't even own them yet.

It's a stretch to say the least. The complaints of mouse and dock and keyboard is pretty absurd. Mouse is clearly just an option, one that is much more accessible when you have a freakin' USB port! The keyboard is clearly optional and even when purchased, has more uses than a simple keyboard - the new model increases battery life, and it's obviously just easier to use than a touchscreen, and it's a cover!. I don't even know what they mean by battery dock.

The cons thrown against the iPad though are pretty accurate, at least to my knowledge. Retina marketing crap, multi-tasking is a joke.

I don't have much faith in a company that spends money on telling people why their products are better than others, not what their product actually offers.

They all seem to dig at Apple in some way, what does that tell you? Not that Apple is completely innocent but they use their advertising space to show us why their product is great, not wasting time on why it's better than something else.

Telling why your product is better isnt bad. It is when companies go out and say the competition sucks and states nothing on what they sell. Or they try and mislead consumers.

Uplift said,
Apple...use their advertising space to show us why their product is great, not wasting time on why it's better than something else.
I'm a Mac!

Uplift said,
I don't have much faith in a company that spends money on telling people why their products are better than others, not what their product actually offers.

They all seem to dig at Apple in some way, what does that tell you? Not that Apple is completely innocent but they use their advertising space to show us why their product is great, not wasting time on why it's better than something else.


You must have avoided Apple like the plague from 2006 for 4 years then??

the better twin said,

You must have avoided Apple like the plague from 2006 for 4 years then??

Probably why it was mentioned that Apple isn't completely innocent, but it's been a while since they've ran an ad, in the states at least, where they mention the competition. Their ads for five or so years have been, "Here's our product and here's some of what it can do," or ads made to tug at the heart strings. Introverted kid making a Christmas family movie etc.

benthebear said,

Probably why it was mentioned that Apple isn't completely innocent, but it's been a while since they've ran an ad, in the states at least, where they mention the competition. Their ads for five or so years have been, "Here's our product and here's some of what it can do," or ads made to tug at the heart strings. Introverted kid making a Christmas family movie etc.

^ This.

˅ That.

benthebear said,

Probably why it was mentioned that Apple isn't completely innocent, but it's been a while since they've ran an ad, in the states at least, where they mention the competition. Their ads for five or so years have been, "Here's our product and here's some of what it can do," or ads made to tug at the heart strings. Introverted kid making a Christmas family movie etc.

benthebear said,

Probably why it was mentioned that Apple isn't completely innocent, but it's been a while since they've ran an ad, in the states at least, where they mention the competition. Their ads for five or so years have been, "Here's our product and here's some of what it can do," or ads made to tug at the heart strings. Introverted kid making a Christmas family movie etc.


Its easy to run those kind of ads when you are ubiquitous in the sector. Notice that they don't run Mac adverts anymore? Apple led the line with mud slinging and to mention them as a kind of example because of their current adverts is simply short sighted.

To be fair, they did it with their Mac line up as far as I can tell. I don't recall an instance where they needed to do it with their iPhone, iPod, or iPad line up. I could be wrong though. Not that it changes anything, but it's worth noting how much better the advertising was for those devices over the Mac.

the better twin said,

Its easy to run those kind of ads when you are ubiquitous in the sector. Notice that they don't run Mac adverts anymore? Apple led the line with mud slinging and to mention them as a kind of example because of their current adverts is simply short sighted.

They still do ads for the Mac. They flare up around the time of a refresh, and they're in the same vein as the iPhone/iPad ads.

I agree that Apple was on the front line when it came to slinging mud. IBM in the 80s, and Intel and Microsoft in the 90s, with more MS love in the 00s. I don't think anyone is arguing that Apple hasn't played the game. Every company does at some point, it's just that in the context of the now you have these companies gunning for the #2 guy as if they're #1, while Apple has seem to have gone into retirement from it. But they can always pull a Michael Jordon.

What you said about Apple not doing this is wrong. Apple used to be the king of this kind of advertising. Do you not remember all the commercials about Apple vs Pc? The reason they don't do it now is not because they are "better" or "above" this kind of advertising, it is because they no longer can do it, because their products are no longer better in anyway than the other companys'. Apple is out of date.

Uplift said,
Apple uses their advertising space to show us why their product is great, not wasting time on why it's better than something else.

WorldHopper said,
What you said about Apple not doing this is wrong. Apple used to be the king of this kind of advertising. Do you not remember all the commercials about Apple vs Pc? The reason they don't do it now is not because they are "better" or "above" this kind of advertising, it is because they no longer can do it, because their products are no longer better in anyway than the other companys'. Apple is out of date.

No, it's because they don't need to do it.

And this is surprising?

But they're trying to show that their tablet is better than their competition, so they're going to place an emphasis on their advantages and not their disadvantages - just like everyone else does...

It may cost more than a Kindle, not have as many apps as an iPad, and not work with certain applications like a Microsoft Surface, but that's not a selling point for Samsung so you don't talk about those issues...

It's about putting an idea into the heads of the consumer and getting them to want one product over another...

GraveDigger27 said,
And this is surprising?

But they're trying to show that their tablet is better than their competition, so they're going to place an emphasis on their advantages and not their disadvantages - just like everyone else does...

It may cost more than a Kindle, not have as many apps as an iPad, and not work with certain applications like a Microsoft Surface, but that's not a selling point for Samsung so you don't talk about those issues...

It's about putting an idea into the heads of the consumer and getting them to want one product over another...


Okay... but they're lying... duh.

Steven P. said,
It's a terrible ad and doesn't reflect real life situations in any way imo.

Fact that they are including fictional devices/products in their ad...basically the whole ad is discredited because of that.

Steven P. said,
It's a terrible ad and doesn't reflect real life situations in any way imo.

Seriously. Who the hell would take the dock with them anywhere? That thing sits on my desk, like it's supposed to.

Steven P. said,
It's a terrible ad and doesn't reflect real life situations in any way imo.

typical samsung, this ad target average joe. they are successful because of that

I'm using my surface right now to type this without a keyboard, mouse, or mysterious dock thing. I smell a lawsuit coming up.

dopydope said,
Well, Samsung makes sh*tty products, why wouldnt they make sh*tty ads too ?

Haha, remember their Gear smartwatch ad?
"Hey, pretty lady..." God that was painful to watch.

Stokkolm said,
I'm using my surface right now to type this without a keyboard, mouse, or mysterious dock thing. I smell a lawsuit coming up.

MS should definitely sue them…

I cringed super hard at the end. I've never seen women sit around talking about pixel count, even when they're actually buying the tablets...

Xenosion said,

Okay... but they're lying... duh.

yeah they are lying hhhh the funny think the guy with Microsoft surface is working on his surface using the power adapter hhh but the reality its battery life is great and better than the most tablets available on market today!!