Samsung makes fun of Apple's marketing methods in their latest ad

For those who haven't looked at their TV recently, Apple has been featuring an advertisement over the last few months for the Apple iPad Air. The iPad Air advertisement starts by seemingly talking about the usefulness of pencils, but eventually a hand lifts an iPad Air from behind the pencil and it is revealed that the advertisement was talking about the iPad all along! Pretty nifty stuff, right? Unfortunately, Samsung didn't seem to think so, and held nothing back when it came to mocking their biggest phone and tablet competitor in their latest ad uploaded to YouTube.

Samsung mocked Apple right from the beginning by copying Apple's first words "It's an extremely simple tool," but continuing it with "but also... extremely pointy." The advertisement moved on to the narrator discovering an iPad Air hiding behind the pencil, and then finding "the even thinner Galaxy Tab Pro" hiding behind the iPad Air. 

The rest of the advertisement was spent in comparing the Galaxy Tab Pro 10.1 to its rival, addressing the better screen specs and multitasking ability available in the Galaxy Tab Pro 10.1 over the offerings of the Apple iPad Air.

Take notes, Huaweithis is how you're supposed to mock another company in your advertising.

Both ads can be viewed below:

Source: YouTube

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JHBrown said,
Do people really go and read their personal competitors forums to get a bang out of life? SMH!

I do, It's always pretty funny, lol.

duoi said,

I do, It's always pretty funny, lol.

Actually, upon reflection, I guess I do the same thing. I'm a member here at Neowin and a member at MacRumors. You are correct, some days I visit this site and the comments here will sometimes make me giggle like a shy teenager watching a woman naked for the first time.

JHBrown said,
Do people really go and read their personal competitors forums to get a bang out of life? SMH!

That's not why I do it. I hang around a lot of tech sites because I like tech in general. I watch new showoff videos for tech I will never use.

It's just funny to me seeing the difference in comments from one site to another.

McKay said,

That's not why I do it. I hang around a lot of tech sites because I like tech in general. I watch new showoff videos for tech I will never use.

It's just funny to me seeing the difference in comments from one site to another.

Understood. I misinterpreted your original post.

JHBrown said,
Actually, upon reflection, I guess I do the same thing. I'm a member here at Neowin and a member at MacRumors. You are correct, some days I visit this site and the comments here will sometimes make me giggle like a shy teenager watching a woman naked for the first time.

We know you come here to neowin to trash on MS.

McKay said,
For mild amusement go look at the same article on MacRumors and read the comments.

No thanks. Your comment was amusement enough for me. Lurker. Wow. Lol.

Fanboys be damned, that's amazing! I know there are a lot of people here who defend everything MS do but wow, MacRumours! xD I guess you can't expect people to be fair when they're blinded by their love of a corporation...

McKay said,
For mild amusement go look at the same article on MacRumors and read the comments.

Eh, I don't advocate people going to visit communities like that. It's bad for our community. I personally get annoyed having to hear nonsense from certain individuals who say, "Oh yeah, but look at all these stupid X fans!" which do not exist on this forum, who instigate arguments that nobody is having just to feel "right".

These people are also not representative at all, just like our own community for that matter, of what actually happens in the real world.

JHBrown said,
Actually, upon reflection, I guess I do the same thing. I'm a member here at Neowin and a member at MacRumors. You are correct, some days I visit this site and the comments here will sometimes make me giggle like a shy teenager watching a woman naked for the first time.

You giggled the first time you saw a naked woman?

Enron said,

You giggled the first time you saw a naked woman?

Not sure how you came up with that from my post. Come on Enron!

mr_sock_00 said,
I'm not a fanboy or anything, what makes it crappier?

it's crappy because it can do things the ipad can't....

My concern is once again: accessories. Are we going to have to find special cases, keyboard cases, and screen protectors once again? All these stupid sizes is really annoying.

7" tab, 8" tab (which is not the same size as the note 8" tab), 10.1 tab which is not the same size as the note 10.1, and then the note 2014 edition which is not the same size as the previous note 10.1, now we're introducing new tabs that are in 8.4 size and 12.1 sizes, not to mention a quite slightly modified 10.1 pro, which is very close to the note 2014 edition 10.1 size I believe.

Buying cases for these in store is just about a nightmare. There is the option of buying online, but it's one of those things you just have to really look at before pulling the trigger. As a customer, it makes me feel like these devices and Samsung for that matter have no plan for the long term, other than to keep flooding the market with these devices...

dead.cell said,
My concern is once again: accessories. Are we going to have to find special cases, keyboard cases, and screen protectors once again? All these stupid sizes is really annoying.

7" tab, 8" tab (which is not the same size as the note 8" tab), 10.1 tab which is not the same size as the note 10.1, and then the note 2014 edition which is not the same size as the previous note 10.1, now we're introducing new tabs that are in 8.4 size and 12.1 sizes, not to mention a quite slightly modified 10.1 pro, which is very close to the note 2014 edition 10.1 size I believe.

Buying cases for these in store is just about a nightmare. There is the option of buying online, but it's one of those things you just have to really look at before pulling the trigger. As a customer, it makes me feel like these devices and Samsung for that matter have no plan for the long term, other than to keep flooding the market with these devices...

You actually buy cases on retail?
I bought 4 matching cases for my wife's iPad 3, my sons iPad Mini, my wife's Galaxy S4 and my Note 3 and I got all 4 for $60 vs buying each one separate at a retailer for $30-50 each at a retailer.

http://www.flickr.com/photos/6...1635/sizes/l/in/photostream

Taken with my Galaxy Gear

Edited by Hi_XPecTa_Chens, Feb 20 2014, 7:02pm :

I really wish Samsung wouldn't fall into this type of marketing. Microsoft used the I'm a PC ads to go against Apple's I'm a Mac ads. They were sorta good ideas. What I liked is now since Mac's are now sold at retailers where Windows PC's are, people can do a real side by side comparision beyond just price. And as numbers so, PC's will continue to outsell the Mac. But I don't think the ads really helped.

With this Samsung Tab Pro vs the iPad Air. I think Samsung should really highlight the productivity options of the device like it did for the Note. Really hit on the fact the Tab can do 2 things at once. But not how they did it here with an animation. Show a real hand using a real Tab, doing the multiple apps to drive home the point.

But it is a nice start. The Tab has stepped up its game. It went from a one trick onscreen pony to a 2 trick pony, higher resolution and more over the iPad. Works with a mouse, keyboard, stylus, external USB and has expandable storage. Also the new updated MHL 2.0 allows for offloading to HDMI with a simply connector that costs $7.00 and requires no external power supply.

Can't wait to see the Note Pro ads where you can use 4 apps on screen in addition you can open as many instances of S-Penn apps as you want on top of that and play video on top of that and more.

This is going to be good.

Hey Samsung here is a better marking ad. Let's assume you have a 30 sec ad spot on TV. Spend the first 15 secs showing how the Tab and iPad are alike, then spend the last 15 secs showing how the Tab does that the iPad can't.

Then flash the price of both at $499! That would surely get some attention.

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