Samsung robbed of $36m in electronics in Brazil heist

Samsungs Campinas plant in Brazil.

Samsung have suffered a massive robbery at their plant in Campinas​, Brazil. According to police reports, a gang of around twenty men disguised as staff and armed with submachine guns were able to access the plant during the night shift, after which they held a small group of the 200 workers hostage while they loaded electronics equipment into seven trucks. The workers had their batteries removed from phones so they couldn't call the police.

According to the authorities in Brazil, the robbery was non-violent and took place over the course of three hours, resulting in a loss of around R$80 million ($36m USD). A variety of items such as mobile phones, tablets and notebooks were the target of the robbery.

Samsung said in a statement, "We are very concerned about this incident. Fortunately, nobody was hurt. We are fully cooperating with the ongoing police investigation, and we will do our best to avoid it happening again," 

The robbery is being investigated, and the police added that it looks very likely to be an inside job, since the gang could not only access the factory but also had some privileged information about where certain valuable items were located.

As if that isn't enough, Samsung is forecasting a 25% drop in profit for the second quarter.

Source: ZDNet | Image: TargetHD

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43 Comments

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They make phones at dead cheap... Prices are really increased for transport, seller, dealer, retailer commission and then taxes and last but not the least, their profit margin..

So what was stolen, it was well before those steps, so loss should be really low, just the raw materiel and manual labor cost.. That is it..

That too, I guess they keep insured so Samsung lost nothing here :p, infact they would claim higher value for a product, which was yet to be priced with those cost increasing stages !!!

The workers had their batteries removed from phones so they couldn't call the police.

Oh the joys of removable batteries /s

cool! im happy to read those news and im glad this has happened, samsung can go to hell with their ugly oversized tamagotchi galaxies

Deyirn said,
cool! im happy to read those news and im glad this has happened, samsung can go to hell with their ugly oversized tamagotchi galaxies

I really need a dislike button, don't you feel sorry for the people who worked there and the people who maybe lose their job because of this?

Seahorsepip said,

I really need a dislike button, don't you feel sorry for the people who worked there and the people who maybe lose their job because of this?

As with most people in the US, if it didn't happen to them or someone they know, they could care less about who losses what.

Deyirn said,
cool! im happy to read those news and im glad this has happened, samsung can go to hell with their ugly oversized tamagotchi galaxies

You do know that all major companies insure their inventory and this probably helped Samsung? Instead of old outdated phones sitting in shelves they can cash it in and make even more tamagochi galaxies.

Seahorsepip said,

I really need a dislike button, don't you feel sorry for the people who worked there and the people who maybe lose their job because of this?

the workers shouldnt be blamed for what happened, but if they do and they get laid off, the bad guy in the end is samsung

and btw, im from europe

The Ramen Master said,

You do know that all major companies insure their inventory and this probably helped Samsung? Instead of old outdated phones sitting in shelves they can cash it in and make even more tamagochi galaxies.

It just goes to show that the hatred people have for a company, or even the love and support a person has for a company that in no way cares about them, is staggering. This is especially true for people that in no way benefits from the success of a company unless they themselves are investors. The projection of success\failure and the effect that a company has to someone's self worth is perplexing and quite sad.

Deyirn said,

the workers shouldnt be blamed for what happened, but if they do and they get laid off, the bad guy in the end is samsung

and btw, im from europe

While I agree with what you said, their is a very strong possibility that this heist was an inside job. If that is the case, at least some of the employees are to blame and should be dealt with accordingly.

There was a theft of 200 ipads in Southaven MS by warehouse employees which resulted in their firing and jail time. The same should happen if it is found to be an inside job in this case.

UnclePritchard said,
and here;s how suddenly people became aware of such day to day things happening in Brazil only after so much publicity with WC 2014...

No one here has said anything about this being anything to do with the much publicized public unrest in Brazil. It's not about that, it's about a robbery at a Samsung plant.

UnclePritchard said,
and here;s how suddenly people became aware of such day to day things happening in Brazil only after so much publicity with WC 2014...

You guys DO realise that Brazil is an enormous country and making idiotic remarks like this is like holding the entire USA to the standards of Detroit or Baltimore, right?

You guys do know that, right? Of course not... Quick! What is the capital of Brazil? Hint: It is not Buenos Aires.

Seems these guys would be good players on payday 2.

On a more serious point, this sounds like very organized crime, a flawless heist without a single victim and they also got away without a problem. This isn't just a robbery by bad guys but it's a robbery by some experienced criminals who know what're doing, if they're caught I wonder how long they get in jail.

For some reason I read this with the voice of a fawning English football commentator's voice in my head. "...the robbery was played to a samba-beat and took place over the course of three enthralling hours..." etc.

I wonder if this $36m is from the manufacturing standpoint or resale? If manufacturing they stole the whole factory worth of phones, tablets etc.

You do know that IMEI codes can be changed right? (I am not saying its easy on newer phones but it is doable) Altough its a crime in the most countries but I seriously doubt these guys care anymore...

Elliot B. said,
I'm presuming the serial numbers and/or IMEI numbers can be blocked within a week, if not hours.

How do you know what IMEI numbers were robbed? You risk blocking devices that were not stolen and have been sent out or are still in the factory. That's if the IMEI numbers had even been recorded at that point, they might not have reached that stage of production.

n_K said,

How do you know what IMEI numbers were robbed? You risk blocking devices that were not stolen and have been sent out or are still in the factory. That's if the IMEI numbers had even been recorded at that point, they might not have reached that stage of production.

This isn't Dad's back shed. Of course they will be able to trace what units are missing.

Nashy said,

This isn't Dad's back shed. Of course they will be able to trace what units are missing.


As I said, how do you know they are at that stage of production? There's no need to check the IMEI of the device until it's about to be packed.
You can't know that the IMEI numbers of the stolen devices have been noted down.

n_K said,

How do you know what IMEI numbers were robbed? You risk blocking devices that were not stolen and have been sent out or are still in the factory. That's if the IMEI numbers had even been recorded at that point, they might not have reached that stage of production.

If they're at the IMEI stage of production, they'll have full logs.

If they were not at that stage yet, the criminals have a lot of work on their hands getting them prepared to sell on.

john.smith_2084 said,
With third world manufacturing you also get this world security, good luck with that.

security as people shooting kids in schools or random pedestrians on the streets?

anarkhy said,

security as people shooting kids in schools or random pedestrians on the streets?

Ok so there was a mentally ill guy who shot someone randomly this year because he could not get sex. That was all over the news, it sounds bad but it happened, and another one with mental problem who shot someone at school, it is bad, but that's it.

Do you mean this is now as bad as Pakistan? When every hour a women is killed because she did not want to marry someone and happily be his sex slave, oh sorry, I mean wife?, or it is as bad as Iraq, were you can get an all-inclusive vacation trip including hotel, flight, food, drinks, and a beautiful funeral all in one for a very good price :-)

Maybe as bad as South America, were being stopped by a gunman that is asking for a donation is something daily, not it is not a robbery, it is volunteering you to donate under the threat of a gun :-)

Yeh right :-)

There are problems here, but we are civilization, first world country, first world security, first world systems, etc.

If you live in the third world and you are not able to notice the difference between there and the first world, then you are exactly where you should be :-)

D. FiB3R said,

Ooh, burn!

lol

In the first world kids dream to become astronauts, scientists, businessmen, explorers, etc.

In Brazil? Soccer players, that is nice, 10 or 20 of them will achieve their dream, and 10 million would have lost their productive years learning something that they have no use of it, and the result is a country where everyone can play soccer, and only a few can run a civilization, then wonder why the economy is this bad and why the crime is this high.

Third countries did not appear from nowhere, it requires a very “SPECIAL” people there coming together to do it, it is hard to invent so much stupidity by one guy only.

john.smith_2084 said,

In the first world kids dream to become astronauts, scientists, businessmen, explorers, etc.

In Brazil? Soccer players, that is nice, 10 or 20 of them will achieve their dream, and 10 million would have lost their productive years learning something that they have no use of it [...]

The first part of this sentence makes you a bigot, and the second one an ignorant.

john.smith_2084 said,

In the first world kids dream to become astronauts, scientists, businessmen, explorers, etc.

In Brazil? Soccer players, that is nice, 10 or 20 of them will achieve their dream, and 10 million would have lost their productive years learning something that they have no use of it, and the result is a country where everyone can play soccer, and only a few can run a civilization, then wonder why the economy is this bad and why the crime is this high.

Third countries did not appear from nowhere, it requires a very “SPECIAL” people there coming together to do it, it is hard to invent so much stupidity by one guy only.


Um... Thanks?

john.smith_2084 said,
With third world manufacturing you also get this world security, good luck with that.

As a sidenote, Obama visited Brazil a couple of years ago not in a stance of "we are the more powerful country in the World" but more likely "can you lend us some money?".

The concept of a 3rd world country doesn't make sense anymore; it was based on alliances with Russia and the US in the cold war.

Edited by Pluto is a Planet, Jul 8 2014, 4:26pm :

Actually since 2006 there have been over 200 mass shootings in the USA. Only the really big ones seem to be reported. Mass killings -- defined by the FBI as four or more victims, not including the killer -- have occurred across the U.S. at the rate of about one every two weeks since 2006. USA Today has an interactive map and everything. But yes... Security is an issue every where in the world.


Darcman said,
Actually since 2006 there have been over 200 mass shootings in the USA. Only the really big ones seem to be reported. Mass killings -- defined by the FBI as four or more victims, not including the killer -- have occurred across the U.S. at the rate of about one every two weeks since 2006. USA Today has an interactive map and everything. But yes... Security is an issue every where in the world.

200 mass shootings? I actually googled the report and read it, so 2 man killed their girlfriend, and one mom killed herself and her children, and so on.

yes sad stories, but it is 200 stories of 300 million people over 8 years?, I think the people in Baghdad feel good now, the USA is as engenders as Baghdad, where car bombing is daily entertainment :-)

There is no comparison between the US and Iraq. So in context of supposed wealth, tolerance and education... It's still sad that over 900 people died due to mass shootings in a first world country like the United States. We have 11% of your population and a much higher per capita gun ownership, and for whatever reason we have a much much lower gun violence statistic here in Canada. Anyways.... This is way off topic from the OP.... LOL. Perhaps not the right place for this discussion. :)

Darcman said,
Anyways.... This is way off topic from the OP.... LOL. Perhaps not the right place for this discussion. :)
Why not, I love discussions like this! It's a nice break from silly/meaningless arguments about technology.