Samsung: Steve Jobs' death is 'our best opportunity to attack iPhone'

No matter your feelings on Apple, most can agree that Steve Jobs had a massive influence on the market and helped to define a modern smartphone with the iPhone.  At that time, and still today, Samsung is Apple’s largest competitor and new documents that have surfaced show that Samsung hoped to exploit Jobs’ death to market their devices.

In court documents obtained by Apple Insider, they have found an internal email conversation talking about the passing of Jobs and how it is resulting in a massive PR push for Apple as nearly every media outlet is covering Jobs and Apple products.

You can read the conversation here but the key line is where Pennington writes:

Sorry to continue to push this issue, but I have seen this far too long and I know this is our best opportunity to attack iPhone.

It’s quite clear what Samsung wants to do here: Knowing that Jobs will soon be out of the picture, Samsung needs to start pushing its devices to combat Apple.

Yes, this does appear to be a cheap shot as discussing how to combat Apple after their former CEO passed away does leave a bit of a sour taste in our mouths, but we would bet that Samsung is not the only company who saw his passing as an opportunity.

Still, it was Jobs’ death that kicked off Samsung’s anti-Apple marketing which paints the company as one that puts profit over compassion, which is a bit ironic as Apple is considered to be highly passionate about their products which is why they generally sell so well.

Source: Apple Insider | Image Credit: Samsung

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41 Comments

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This is some of the headlines I'd come to expect from Yahoo! 'News'.

Although it's not the first click bait article and it won't be the last either, I need to at do my part and let the Neowin staff be aware that this is not the kind of stuff that makes me want to re-subscribe.

Having said that, there are plenty of other things that do make me want to resubscribe, so this isn't a threat; I just have a voice, and I want it heard.

As for the this 'article', they did nothing that is worth mention or shame. I'd do the same and so would any other business. Period.

That apple puts profits ahead of all else is clearly obvious.

Their profit margins on the iPhone are obscene. They market it as a "premium" product but the cost of production is very low. They could own the market with the iphone simply by selling their existing model at a lower price point with a more normal margin. But they are happier with lower sales and insanely high profits.

Samsung is the flip side of that giving customers an over-the-top variety of options and pushing for more sales in more places and much lower average profit per unit.

The conversation in that picture is purely about sales strategy, and starts off with the PR advantage given to Apple by the passing of Jobs. The rest of the conversation is about how to counter that advantage. I don't think it can necessarily be read as callous or disrespectful.

All's fair in love and marketing ;)

i think steve jobs foresaw his death so he invented a technology to continue communicate secretly with apple headquarters after, so he is still making all the decisions in apple

Is it just me or do you see this as not a surprise or a big issue?
Anytime in any market if a competitor takes a big hit or a loss, the competitors will use that time to grow their product and try to expand.

"Sorry to continue to push this issue, but I have seen this far too long and I know this is our best opportunity to attack iPhone."

Its quite clear that, reading this email, Samsung wants to create an army of dolphin with laser and conquest the world.

Bill Gates said it to Walter Isaacs in SJ's Bio. Gates said, Apple works great when Steve Jobs is around, but what happens when he is not around? This is near the end of the book when it was obvious he was going to die. Walter then went back to Jobs and told him what Gates said, Steve Jobs of course responded saying that was non-sense and he setup Apple in a way to survive without him. How well though, that's the question.

You can see exactly just how of a perfectionist and great person Steve Jobs was when his fiercest competitors praised him. I don't see anything wrong with Samsung stepping up their game after his death. They saw how great he was and that he was surely to be missed.

It's a bit insensitive, maybe, but that's just the nature of business.

I think what we should be more concerned about is how they 'attacked' the iPhone. Did they just ignore patents and then willingly jump into a legal fight with Apple as part of their 'attack' strategy? It seems diabolical.

What's so wrong about it ?
The mail is internal, and they seems smart enough to not openly insult a dead man, which would just earn them bad press.

Ok, I dont see anything wrong with what was said. He didnt praise Jobs death, just said they needed to attack Apple. And he was right. Steve Jobs was apple and since his passing, they seem to lost their way. But I am sure it w ill be twisted around in court by Apple.

Anyway, sensationalist title from AppleInsider.

in a way, it's kind of a compliment to Jobs

from what I've personally experienced since his death, is that apple software is released in a very buggy state.

Unlikely. Steve was relentless regardless of the situation.

Also, does anyone really know any of the staff over at Samsung well enough to say that the company would suffer is X or Y died? I don't mean that in a disrespectful way, but seriously, if someone high on the chain at Samsung passed, not even I would have anything to say unless you told me what their title was or what they contributed...

Jobs gave Apple a " to do" list and I bet the upcoming features and phones released in the future still meet Steve's agenda even after his death.

Like what Cryton said, it's all in the game. Plus, those emails are harmless. How is this a cheapshot? Did Samsung insult the late-Steve Jobs?

Brad Sams, this headline of your is wholly misleading. If Microsoft were smart, they would've done the same thing.

VictorWho said,
Like what Cryton said, it's all in the game. Plus, those emails are harmless. How is this a cheapshot? Did Samsung insult the late-Steve Jobs?

Well, if they didn't, I will! The guy was a butthole.

ridiculously misleading headline. I don't even like Samsung, but they are 100% correct about Apple benefiting from the mythologizing of Steve Jobs.

rorrr said,
ridiculously misleading headline. I don't even like Samsung, but they are 100% correct about Apple benefiting from the mythologizing of Steve Jobs.

it's not as bad as the LG Flagship headline posted a few days ago. OK, I understand Neowin is where professionalism looks best, but that was just plan idiotic.

:laugh: Sorry, but I don't really see what's the big deal here. An influential guy dies, and a competitor sees this as an opportunity to strike back. Just everyday business from what I can see.

elenarie said,
An influential guy dies, and a competitor sees this as an opportunity to strike back. Just everyday business from what I can see.
And that's news!

Steven P. said,
Ah sorry, I'll go fire everyone.
Ah, yes. Obviously firing everyone is the only possible course of action.

Alternatively, you could *not* fire everyone, but just cut down on the exaggerated and misleading headlines/articles such as this. But, then, that wouldn't get the same number of page views...

I think he said "I know this is our best opportunity to attack iPhone." rather than what's in the title, which makes things come out a bit better. :p

seebaran said,
Ouch. A bit disrespectful. Sammy has a way with words.

I bet apple never considered upping the competition with Microsoft when bill gates retired.. /s

Lachlan said,
I bet apple never considered upping the competition with Microsoft when bill gates retired.. /s

Retiring, dying, same thing really...

Yes. Why should a fierce competitor like Samsung be compassionate about Jobs' death when it comes to business? Did Jobs give competitors any quarter when he was alive? Anyone who honestly thinks a company like Apple puts compassion over profit is deluded. Sure on a personal level the people at Samsung can mourn the passing of someone important to the tech industry, but that has no bearing on their business strategies.

P.S. I expect this sort of nonsense from a site for fanboys like Apple Insider, but Neowin should exhibit a little more sense at least.

Edited by Romero, Apr 16 2014, 7:37pm :