Samsung Electronics Co. has announced that it will no longer sell consumer electronics in the country of Japan. While Samsung will continue to do business to business sales involving LCD computer monitors, memory, and mobile phones, the company will no longer sell products, such as their widely hailed televisions, in the region.
The move may seem drastic, at first glance, but most analysts predict it won't affect Samsung's bottom line. Most of Samsung's revenue, from Japan, came from their business to business dealings, especially in the highly lucrative memory market. Consumer electronic sales only accounted for less than one percent of their total revenue.
Many analysts feel that Japan's loyalty to home grown companies, such as Sony, Matsushita and Sharp, meant that Samsung never really had much of a chance of succeeding with the Japanese consumer.
News source: Houston Chronicle