Samsung to run Super Bowl ad for "revolutionary" product reveal

While some people will watch the Super Bowl on Sunday to actually see the Patriots and the Giants clash, some people will only care about the TV commercials. The Super Bowl is usually the single biggest TV event of the year, at least according to ratings, and since most people watch it live that means they can't use their DVR to fast forward through the commercials. That's why advertisers spend over $2 million for each 30 second TV spot for the big game.

One of the companies putting down that kind of cash this year is Samsung, in their first ever Super Bowl ad. In posts on the company's Twitter page, Samsung states they will use their Super Bowl commercial time to "launch a device so revolutionary only an ad in America's biggest game can do it justice."

The Twitter page hints that the device is in fact the Galaxy Note, the massive 5.3 inch Android smartphone that will launch on AT&T on February 19 for $299.99. Samsung says the ad will appear sometime in the game's fourth quarter and will be "one of the longest in the game." That means Samsung could be spending over $4 million for a 60 second spot or over $6 million for 90 seconds.

The commercial will be directed by Bobby Farrelly, one half of the Farrelly Brothers team that have given us such comedy hits as Dumb and Dumber and There's Something About Mary. This will be his first ever TV commercial spot.

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31 Comments

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ozgeek said,
what is superbowl?

Is the greatest sport event in the United States held each year, in which Football (not soccer) is played.

http://en.wikipedia.org/wiki/Super_Bowl

It is also characterized to be the event in which commercials (Ads) cost millions and millions of dollars because most of the US population watches it.
Yes! Even a 15 sec ad is worth millions!

Jose_49 said,

Football (not soccer)

American Football (not Football) ...

Completely off-topic I know but possibly a bit of interesting history/(future?) for some:

Up until the 70s America used the word football to describe what they now call soccer, however it was considered "too confusing". It was then renamed soccer; stemming from the English "football asSOCiation", SOC being commonly used in England to describe societies and associations, and "socca" as it was then being used in University Slang (particularly Oxford, UK).

The growing international interest in Football has meant several "soccer associations" have renamed themselves football associations (most recently and notably New Zealand and Australia). Soccer is now in decreasing usage globally, with Canada and the United States being the only 2 out of 45 English speaking (and 208) FIFA countries to not use the word Football.

It will be interesting if the interest in Soccer in North America continues at the rate it is now, and if so whether it will cause any similar change to confirm with the rest of the world. Whilst it seems implausible now if in coming decades it did ever become the most dominant American sport its not impossible - it has happened else where.

To ease the "confusion" for future Americans perhaps we should call it American Soccer (it is after all an association by its legal tax status). This would also remove any confusion on the internet where the word Football is understood by the majority as a completed different sport to American Football.

Matt Sharpe said,
Seriously? Announcements for TV adverts are news these days?

I suppose the fact that its a $2 - $6 millioncommercial makes it stand out! that and its tech related. I found it interesting that any commercial could cost that much money, obscene!

Matt Sharpe said,
Seriously? Announcements for TV adverts are news these days?

Superbowl commercials are always newsworthy.
The mainstream broadcast media go through enourmous efforts to scoop advertising companies before game day.
This is just the next evolution.

duddit2 said,

I suppose the fact that its a $2 - $6 millioncommercial makes it stand out! that and its tech related. I found it interesting that any commercial could cost that much money, obscene!

Obscene or jealous? you apparently don't understand economics 101. You have to SPEND money to MAKE money and since Samsung made a record quarter at the end of 2011, they must know more than YOU, so spending 2 or 6 million on a commercial is chump change.

Maybe you don't understand because you are still on minimum wage? It doesn't matter, it's ALL relative.. it would ONLY be obscene if it were REQUIRED to spend that much money just to stay in business, but given that it's an option, that means companies are WILLING to pay that to make money.

It's only obscene to people that have no concept of business.

duddit2 said,

I suppose the fact that its a $2 - $6 millioncommercial makes it stand out! that and its tech related. I found it interesting that any commercial could cost that much money, obscene!

Last year the super bowl had well over 100 million viewers, so when you factor in the amount of viewers its worth it. If they can just convince a few thousand of those 100 millions viewers to buy a samsung phone the ad will have paid for itself. If you think a phone at retail cost is about $650, so they would only need to sell about 3,000 phones to make out ahead. I think that with the way they have been selling phones that wouldnt be hard. If i did it right they would only need about .003 marketshare of viewers, and I dont think that would be hard.

Wombatt said,
Would prefer a Galaxy SIII announcement.

Agreed. But seeing how well is the S2 doing in the market, I don't think they will announce it this soon.

Wombatt said,
Would prefer a Galaxy SIII announcement.

Bingo! That and a couple of other phones they plan to release in April.

either way it's going to be cool!

Wombatt said,
Would prefer a Galaxy SIII announcement.

Bingo! That and a couple of other phones they plan to release in April.

either way it's going to be cool!

Wombatt said,
Would prefer a Galaxy SIII announcement.

It will come, when the launch of iPhone 5 comes near. Not before that.