Samsung trashes Apple with new Galaxy S4 ad

Ever since their rise to power with the Galaxy SII, Samsung have always taken the offensive strategy with their adverts, choosing to bash the competition - mainly the iPhone - rather than actually show their phone. The marketing strategy has obviously worked, however, as Samsung is one of the key players in the mobile space, second only to Apple themselves in terms of sheer profit. 

And their new ad is no different, pitting elderly parents against 'cool' youngsters who are willing to flash their Galaxy S4s at every opportunity making the parents feel more and more out of date. The advert highlights a few of the S4's new features, such as the ability to touch phones and share pictures as well as various hand gestures to perform tasks. "So some smartphones are smarter than other smartphones?" asks one iPhone-owning parent as his son shows off yet another feature of the S4. 

While the advert does not deliver a knockout blow to Apple, it is part of a lengthy series of ads from Samsung U.S.A raising awareness for the S4. One of the reasons behind Samsung's success is their huge marketing budget. In 2012 alone, Samsung spent $4 billion on marketing while Apple spend a quarter of that. 

The advert is embedded below: 

Source: YouTube via: CNET

Image via Digital Trends 

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-> In 2012 alone, Samsung spent $4 billion on marketing while Apple spend a quarter of that.

Apple doesn't need to spend more on traditional advertising. Whatever they do or whatever some unknown Malasyian blog claims they do gets media coverage on a global scale. That's the advertising value one needs to count, as if all that space was bought by Apple. Paints an entirely different picture.

So do I. I wouldn't call it a "stupidphone." It is a "mobile phone," and it does just that--makes and receives phone calls, as designed. All the other features manufacturers insisted on adding just morphes it into something else, by whatever name you want to call it--certainly not a "smartphone."

TsarNikky said,
So do I. I wouldn't call it a "stupidphone." It is a "mobile phone," and it does just that--makes and receives phone calls, as designed. All the other features manufacturers insisted on adding just morphes it into something else, by whatever name you want to call it--certainly not a "smartphone."

There's nothing wrong with having a regular phone. It's the high-and-mighty better-than-everyone-else attitude people on all sides of all arguments wear with pride, hugging themselves with a soft whisper of "I just GET something everyone else doesn't."

It's an ugly and childish attitude, and you can see it plastered all over this page.

I too remember some ads of windows 8 and i hate the windows 8 ads because it is misleading, it is doing several tasks in less than a minute and checked that it is not possible.

It is a variation of the Microsoft ads for Windows-8--pandering to teenyboppers who want expensive toys. If that is where Samsung and Microsoft want to pitch their products fine. However, there is huge marketplace other than teenyboppers who have money to spend and want to spend it intelligently. Where are the ads for those people, assuming the product being pitched would even be of interest to them??

The only problem is they don't release a smartphone with half price same spec as previous generation. Like SGS III with $350. SGS 2 with $175. SGS $85. I wish many cellphone vendor do that. Not only good about flagship but bad at all think like today.

Bought an S4 to replace my iPhone 4S. Screen is a huge upgrade as is the camera. I still don't think Android has "it" yet. Apple need to step up though, the iPhone/iOS has been boring for two years now.

I love this phone, just got my hands on one the other day sim free. shame its for in house testing only but i think il upgrade my old desire HD for one.

I liked this ad, its really nice to have new features in phone. rather than shinny metal body or having a waterproof phone.

I've enjoyed my iPhone since the 3GS. My whole house runs on the iOS ecosystem, but seeing what Samsung has done with their phones makes me wish Apple steps up their game.

Bit of a boring advert, luckily the UK won't be getting it due to the 'smell from a picture' crap being false advertising for a feature that doesn't exist.

n_K said,
Bit of a boring advert, luckily the UK won't be getting it due to the 'smell from a picture' crap being false advertising for a feature that doesn't exist.

People in the UK to dumb to know a joke?

boring. the tv channel would have been switched in half a second. if it wasn't for carriers, Samsung wouldn't be able to sell one of their plastic POS devices, but of course some people will defend ****ty product because they are blind fanboys.

vcfan said,
boring. the tv channel would have been switched in half a second. if it wasn't for carriers, Samsung wouldn't be able to sell one of their plastic POS devices, but of course some people will defend ****ty product because they are blind fanboys.

i recall many of my old nokias and sony's being made from plastic, and ****tyier feeling plastic at that and no one based them then? what is this a day in age where everything has to be metal and shiney? oh please least i can say my s3 doesnt have a mark on it doesnt have a dent no scratches no blemishes no paint to rub off

DKAngel said,

i recall many of my old nokias and sony's being made from plastic, and ****tyier feeling plastic at that and no one based them then? what is this a day in age where everything has to be metal and shiney? oh please least i can say my s3 doesnt have a mark on it doesnt have a dent no scratches no blemishes no paint to rub off

even the Samsung commercial has a case on the phone because it looks cheap.

vcfan said,
boring. the tv channel would have been switched in half a second. if it wasn't for carriers, Samsung wouldn't be able to sell one .

Sure... That is the reason why outside the US, where there is not a carriers racket, Samsung is not selling....

Fritzly said,

Sure... That is the reason why outside the US, where there is not a carriers racket, Samsung is not selling....

im talking about the exposure from carriers,not just selling. tv,print,magazines. doesn't mean you have to buy from them.

vcfan said,
boring. the tv channel would have been switched in half a second. if it wasn't for carriers, Samsung wouldn't be able to sell one of their plastic POS devices, but of course some people will defend ****ty product because they are blind fanboys.
I remember when iPhones were made of ****ty plastic. And look they are going back to them

Here is a fact. The Lumia and the Galaxy phones are made of the same thing. The difference is, the Galaxy devices use less plastic because the phone is modular making it easier to repair vs a solid piece of material where you cant repair if damage.

The Galaxy phones arent cheap, your taste is simply to expensive. Why do you even by smart phones, because as a fact they are all made of ship materials.

Aluminum is cheap. Compare a bike made of aluminum vs one made of Titanium. Titanium is the real premium metal. Mr not so smart guy!

The comments on the video are amazing, my personal favourite so far "Still a piece of plastic, all these gimmicks are so impractical, who the *expletive* would answer their phone in public."

I am not to much about bashing each others brands, but the video does show off some very cool and useful features of the GS4. I like the Nokia Lumia line, but I am considering this phone on Verizon.

Although Samsungs ads show all their products and functionalities, they are nerdy, cheesy, and not pleasant to watch somehow, on contrast with recent Microsoft ads, and Apple, Google, too. I can't stand watching half of that ad...

CanonCygnus said,
Although Samsungs ads show all their products and functionalities, they are nerdy, cheesy, and not pleasant to watch somehow, on contrast with recent Microsoft ads, and Apple, Google, too. I can't stand watching half of that ad...

I thought the opposite about this ad. I enjoyed it all the way through. It was very well made.

Google's ads are enthusiastic. Apple's are going stale. Microsoft: well, I don't know - you surely have to think this is cheesy: http://www.neowin.net/news/mic...es-jousting-stuffed-animals

Samsung's ad certainly kept my attention.

68k said,

I thought the opposite about this ad. I enjoyed it all the way through. It was very well made.

It's bland. It's boring. It's just a show of features. It doesn't even have music. It contains bashing in a non-humorous, unexciting, typical hating way. The ad itself yells "we have no creativity, so we are just showing what our phone can do, plus some gimmicky new features, otherwise features could be found in most other phones, but let's pretend only our phone has it anyway." Pretty much, in my opinion, Samsung anyway.

I take my Microsoft word back. Scroogle, GMail man, the dubsteb Surfaces ads are also bad. The lunchtime ad isn't particularly awful. The fanboy war ad is enjoyable.

Ah, I've got the feeling I feel from the ad:

Hey guuuys, check out these cool things that your phone can't do. Don't have the phone? Boohooo.

=_= showing off folks. I feel sick of them.

CanonCygnus said,

It's bland. It's boring. It's just a show of features. It doesn't even have music. It contains bashing in a non-humorous, unexciting, typical hating way. The ad itself yells "we have no creativity, so we are just showing what our phone can do, plus some gimmicky new features, otherwise features could be found in most other phones, but let's pretend only our phone has it anyway." Pretty much, in my opinion, Samsung anyway.

I take my Microsoft word back. Scroogle, GMail man, the dubsteb Surfaces ads are also bad. The lunchtime ad isn't particularly awful. The fanboy war ad is enjoyable.

Youi obviously dont know what hate is. Did we watch the same commerical. Saying my phone can do something your cant, isnt hate...its fact.

It doesn't matter if a feature is gimmicky. Siri was surely a gimmick to make people think the 4s was really different from the 4. IT WASNT.

Apples lame commercial suck because what they show is stuff phones have been doing since 4ever. There commericals are like, look we can do that too now so buy our phone.

Samsung ads are more like...the sheep always want what we already have yet the sheep keep buying those stupid limited phones. And every time we do something they cant do, people look so surprise their phone cant do that.

Because Apples comemrcials of showing you they finally have a 4" device, they finally can snap a picture while recording, that they finally can do panoramic shots is so much better?

You dont have to hate when youre kicking the competitions @$$

Cute James said,
Exaggerated headline much?
Where exactly did the ad 'trash Apple'?

The phones in the ad that 'can't do that' and aren't 'smart smartphones' are all iPhones. And everyone in the commercial suddenly doesnt want them anymore because they're old news.

Instead of showing off what makes the phone great on its own terms they compare it to the competition. I consider that trashing. Here is an example of an ad that doesnt do that: http://www.youtube.com/watch?v=UCnf4dP7TvY

Ronnet said,

The phones in the ad that 'can't do that' and aren't 'smart smartphones' are all iPhones. And everyone in the commercial suddenly doesnt want them anymore because they're old news.

Instead of showing off what makes the phone great on its own terms they compare it to the competition. I consider that trashing. Here is an example of an ad that doesnt do that: http://www.youtube.com/watch?v=UCnf4dP7TvY

Showing what your phone can do vs the competition isnt trashing. Trashing is when you say stuff to **** people off. Like is you **** off your best frind and he says something about your mom.

If what I am saying is the truth, then it isn't trashing. Its simply the truth. Apple has trashed Microsoft with its Mac vs PC ads. If you exaggerate the truth then it is a lie. Thus that would be trashing. Apple tried to trash other phone makers when their POS iPhone 4 didn't work properly. Then tried to disguise the fix as an accessory .

I am so glad Samsung is kicking there @$$. The iPhone will never be what it was in the beginning. Oh waitm in reality it wasnt that great of a device in the first place. If it was, no other phone would have stood a chance.

Far different vs Windows which there is nothing better, If there werem Windows wouldnt be on top. Samsung is single handily kicking Apple butt. It doesnt even matter about thr other OEM's with Android.

Trash talking? HAHA! Learn the definition. You can't change the definition to fit what you think.

Trashing - To subject to scathing criticism or abuse; attack verbally
None of that was done in that commericial

It's a great commercial! It's great that Samsung have been able to finally come up with good use cases for the crazy new tech they included in the GS4.

The annoying thing is that now I want the TV remote and air-swipe gestures on my Windows Phone. Oh, and their new Windows8/Galaxy link-up app. The only thing I've seen on iPhone in years that I wanted was the occasional app.

Then you need to look a bit closer at not just the ad, but iPhone. The majority of those "features" are proprietary to Scamsung and not compatible with other Android users, and are gimmicks at best.

-=MagMan=- said,
Then you need to look a bit closer at not just the ad, but iPhone. The majority of those "features" are proprietary to Scamsung and not compatible with other Android users, and are gimmicks at best.

But they aren't saying otherwise, are they? This is all about the Galaxy brand and Android is just along for the ride now. Won't be long before Samsung puts its own OS on its Galaxy phones. The only thing stopping them is a proper way to quickly port over Android apps (aka not like BlackBerry).

I'm a WP fan myself and while I think Samsung's Windows Phone are ugly I do think the Galaxy S3 and S4 look fantastic. They bring together hardware and software in a very nice way. I stil prefer Windows Phone but if WP wasnt around then I know what I'd get.

prettyconfusd said,
It's a great commercial! It's great that Samsung have been able to finally come up with good use cases for the crazy new tech they included in the GS4.

The annoying thing is that now I want the TV remote and air-swipe gestures on my Windows Phone. Oh, and their new Windows8/Galaxy link-up app. The only thing I've seen on iPhone in years that I wanted was the occasional app.


you can control your tv with an app on Windows Phone. It works on Samsung TVs just like s4 does.

rippleman said,
the only fighting I have ever see is Android lovers, hard core group there...

APPLES groups just as bad lol

I see a lot of fighting amongst Android users. Some people seem to be calling the Galaxy owners 'sheep' whilst they tout the merits of competing hardware. No different from Apple vs Samsung I guess.

That's because Android is more suited towards real computing enthusiasts (people who don't just stick to certain software/hardware just because it's from Microsoft).

rippleman said,
the only fighting I have ever see is Android lovers, hard core group there...

Every batch has their nuts that are equally nutty.

How can you not love WP? I had an Iphone 4,then and Galaxy S2 and then I bought the Lumia 920 and honestly it's the best phone ever.WP it's innovation while IOS it's the same since it was created and Android hasn't changed that much and didn't bring anything new to the table.And I don't get why companies put on phones their crappy ui's if they slow down the phone.

CanonCygnus said,

Honestly, Microsoft fanboys are quite disturbing too


Yes. But when it comes to phones they aren't even in the same league. Last year's hardware sold as high-end, and a half baked OS that has no apps.

FalseAgent said,
like Microsoft's latest WP ad, this is proving them right, Samsung and Apple just love to fight.

And once again windows "tries" to steal the lime light.... Maybe next year windows phone!

Atari.2600 said,

And once again windows "tries" to steal the lime light.... Maybe next year windows phone!


um, no thanks, keep the limelight and please fight over it. I don't think i'm interested in any of that.

One factual punch at the iPhone for not having NFC support, doesn't seem like a huge fight to me.

Meanwhile Microsoft is still pouring million after million into huge smear campaigns, they did it with Linux, now they're doing it with Google.

FISKER_Q said,
One factual punch at the iPhone for not having NFC support, doesn't seem like a huge fight to me.

Meanwhile Microsoft is still pouring million after million into huge smear campaigns, they did it with Linux, now they're doing it with Google.


And Google absolutely had to cut off EAS support in Gmail, because why? It goes both ways.

FalseAgent said,

And Google absolutely had to cut off EAS support in Gmail, because why? It goes both ways.

Which relates to the discussion at hand how?

The point of the ad was that Microsoft was taking the high road, but the fact of the matter is that they probably take the lowest of all, maybe not specifically in regards to their phone OS, but atleast generally.

This was apparent in their "Get the facts" anti-linux campaign, as well as the "current" anti-Google campaign scaring users with petty guilt by association-arguments.

It's easy to do actually, how does Microsoft finance outlook.com? How can Microsoft finance a free service without ads or revenue? Maybe they actually use peoples information to rob them, who knows? It's a fact that they provide this service for free without any direct income, and i can easily "ask questions" to how they get income to provide this service, guilt by association.

But of course, that would be FUD, similar to the Scroogled and Get the facts-campaigns.

FISKER_Q said,

Which relates to the discussion at hand how?

The point of the ad was that Microsoft was taking the high road, but the fact of the matter is that they probably take the lowest of all, maybe not specifically in regards to their phone OS, but atleast generally.

This was apparent in their "Get the facts" anti-linux campaign, as well as the "current" anti-Google campaign scaring users with petty guilt by association-arguments.

It's easy to do actually, how does Microsoft finance outlook.com? How can Microsoft finance a free service without ads or revenue? Maybe they actually use peoples information to rob them, who knows? It's a fact that they provide this service for free without any direct income, and i can easily "ask questions" to how they get income to provide this service, guilt by association.

But of course, that would be FUD, similar to the Scroogled and Get the facts-campaigns.

Was there a comment here?