Samsung tries to copy Smoked by Windows Phone

The old saying goes, "Imitation is the most sincere form of flattery." If that is the case, Microsoft must feel very flattered right now. For the past several weeks, the company has been running the viral video campaign Smoked by Windows Phone to promote the Windows Phone OS. The videos show Microsoft rep Ben Rudolph completing tasks on his Windows Phone device faster that those on other smartphones. This week, the company took the next step and turned the viral marketing effort into a full fledged online ad campaign.

Now it looks like Samsung is taking some lessons from Microsoft. The company launched a new YouTube video this week called the Samsung Street Challenge. Like Smoked by Windows Phone, Samsung is challenging people to complete tasks faster compared to Samsung's massive Galaxy Note device.

The video, filmed in New York City, shows the Samsung rep using the Galaxy Note and its included stylus to accomplish tasks such as creating a personalized message for a friend or editing a PowerPoint presentation. The challenger, who looks like she is using an iPhone, is mostly dumbstruck at how the Samsung rep is able to accomplish these tasks with the Galaxy Note.

The competitive nature of Smoked by Windows Phone and the Samsung Street Challenge is certainly part of the reason for the success of these viral campaigns. One wonders if Apple might be next to launch a similar marketing effort.

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andrewbares said,

Don't you realize that "big" is relative to your definition of normal, and other people have different definitions of normal than you? You don't speak for everyone, sorry.

I accept your apology.

whatever happened to Samsung? They used to be so innovative. I like their products, but there's no need to copy advertising campaigns now... It's just silly.

M_Lyons10 said,
whatever happened to Samsung? They used to be so innovative. I like their products, but there's no need to copy advertising campaigns now... It's just silly.

There are differences tho. Two novice users competing and instead of competing against things both platforms can do, this ad shows what the Note can do that the iPhone cannot.

And why do you need to be innovative in commercials? Personally I dont care if people copy commercial styles as long as they keep the bashing down and shows the users what the products can do.

The biggest issue with this advert, is that the iPhone CAN do those things - and either this woman is just an actress, or a complete technopleb.

Matt Hardwick said,
The biggest issue with this advert, is that the iPhone CAN do those things - and either this woman is just an actress, or a complete technopleb.

Really? iPhone is designed for a stylus? And like the Windows commercials, this ad is showing what the Note can do out of box without downloading anything extra.

All the Samsung hate, just wow. Please remind me, who did they copy the Super AMOLED+ screen from? Or Touchwiz?

It's like MS has never copied anything before - God forbid another tech company tries something that works. Just really?

lulz@neowinapple

"It's like we said on the iPad, if you see a stylus, they blew it. In multitasking, if you see a task manager... they blew it. Users shouldn't ever have to think about it." ~~ Steve Jobs

Jack O Neill said,
"It's like we said on the iPad, if you see a stylus, they blew it. In multitasking, if you see a task manager... they blew it. Users shouldn't ever have to think about it." ~~ Steve Jobs

Steve Jobs always had such user philosophies right. Which is one of the biggest reasons behind apple's success in general.
I'm not a Apple fanboy, just saying the truth.

Jack O Neill said,
"It's like we said on the iPad, if you see a stylus, they blew it. In multitasking, if you see a task manager... they blew it. Users shouldn't ever have to think about it." ~~ Steve Jobs

huh? I know many people who bought a stylus for their iPad. For them, it makes note taking easier as there are apps that can take handwriting and translate it to plain text.

Jack O Neill said,
"It's like we said on the iPad, if you see a stylus, they blew it. In multitasking, if you see a task manager... they blew it. Users shouldn't ever have to think about it." ~~ Steve Jobs

A stylus is INSANELY better than your finger when you're trying to take notes on a tablet. Try typing calculus formulas on a keyboard... not gonna happen. With my Windows 7 tablet I can do my homework right in OneNote.

Steve Jobs was smoking pot or not thinking intelligently when he said that about a stylus.

All of Samsung's recent ads have targeted the iPhone, this is nothing new. It's understandable as well because the iPhone is the only serious Android competitor at the moment.

simplezz said,
All of Samsung's recent ads have targeted the iPhone, this is nothing new. It's understandable as well because the iPhone is the only serious Android competitor at the moment.

It's their only competitor... Samsung makes Windows Phones, so they can't bash WP7.

So, let me get this straight....

They give a novice Note user a few hours to fool around with the device (guy on the left). Then they pic a novice iPhone user from the streets and have them compete (girl on the right) while the maker/presenter of the video watches on and comments (guy in the middle)

This is different that the Smoked By Windows Phones. With the Windows commercials, you have a guy who is an expert on the Windows phone going up against random people who may or may not be experts on their platform.

Also, the Windows commercials compared/tested the same features on the phones. While the Samsung commercials showed things the Note can do that the iPhone couldnt.

The real question is, how often would you do all of those things that tool did in that video on your phone?
That's right, almost never.

How often do i need to crop my face onto a basketball player? That's like showing a phone that can blow up a balloon from the earphone jack. i may use it once, and it may be a cool trick, but who regularly uses that?

oh puhleeze. as if samsung wasn't busy enough copying apple. you bunch of microsofties are delusional. lmfao.

Let them try this: You are running to catch a train, you don't know which platform it will depart from. So while walking very fast, you need to take your phone, and launch the app with this information. One small note: your other hand is occupied with carrying a bag.

Good luck with your huge DOA Samsung monster called a 'phone'

Dannydeman said,
Let them try this: You are running to catch a train, you don't know which platform it will depart from. So while walking very fast, you need to take your phone, and launch the app with this information. One small note: your other hand is occupied with carrying a bag.

Good luck with your huge DOA Samsung monster called a 'phone'

The Note is a small tablet that happens to have phone features. Similar to the Dell device but done so much better.

As a phone they do make headsets....right?
Unless you're stupid, you don't hold something this big to your face. And even if you did, its not that bad. I held a 4.7" device to my face and it wasn't as bad as I thought. But see, I don't criticize something until I try it first. Because what you think is true and what is true is not the same thing.

Ummmmm!!!!! This is NOTHING like Smoked by Windows Phone marketing.

The Microsoft version use features that both devices were capable of doing. They simply handled the applied tasks different. That is not the same as comparing a feature that is totally not available on the other device.

Dude you must be really really dumb, or you really are desperate for clicks.
This is the stupidest article because you spinned it into a direction that is wrong.

Even if you are trying to compare a Street Challenge it is not the same. Taking a device to the street and saing can your device do this is not new.

Dude this article is a failure.

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