Samsung tries to copy Smoked by Windows Phone

The old saying goes, "Imitation is the most sincere form of flattery." If that is the case, Microsoft must feel very flattered right now. For the past several weeks, the company has been running the viral video campaign Smoked by Windows Phone to promote the Windows Phone OS. The videos show Microsoft rep Ben Rudolph completing tasks on his Windows Phone device faster that those on other smartphones. This week, the company took the next step and turned the viral marketing effort into a full fledged online ad campaign.

Now it looks like Samsung is taking some lessons from Microsoft. The company launched a new YouTube video this week called the Samsung Street Challenge. Like Smoked by Windows Phone, Samsung is challenging people to complete tasks faster compared to Samsung's massive Galaxy Note device.

The video, filmed in New York City, shows the Samsung rep using the Galaxy Note and its included stylus to accomplish tasks such as creating a personalized message for a friend or editing a PowerPoint presentation. The challenger, who looks like she is using an iPhone, is mostly dumbstruck at how the Samsung rep is able to accomplish these tasks with the Galaxy Note.

The competitive nature of Smoked by Windows Phone and the Samsung Street Challenge is certainly part of the reason for the success of these viral campaigns. One wonders if Apple might be next to launch a similar marketing effort.

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Ummmmm!!!!! This is NOTHING like Smoked by Windows Phone marketing.

The Microsoft version use features that both devices were capable of doing. They simply handled the applied tasks different. That is not the same as comparing a feature that is totally not available on the other device.

Dude you must be really really dumb, or you really are desperate for clicks.
This is the stupidest article because you spinned it into a direction that is wrong.

Even if you are trying to compare a Street Challenge it is not the same. Taking a device to the street and saing can your device do this is not new.

Dude this article is a failure.

Let them try this: You are running to catch a train, you don't know which platform it will depart from. So while walking very fast, you need to take your phone, and launch the app with this information. One small note: your other hand is occupied with carrying a bag.

Good luck with your huge DOA Samsung monster called a 'phone'

Dannydeman said,
Let them try this: You are running to catch a train, you don't know which platform it will depart from. So while walking very fast, you need to take your phone, and launch the app with this information. One small note: your other hand is occupied with carrying a bag.

Good luck with your huge DOA Samsung monster called a 'phone'

The Note is a small tablet that happens to have phone features. Similar to the Dell device but done so much better.

As a phone they do make headsets....right?
Unless you're stupid, you don't hold something this big to your face. And even if you did, its not that bad. I held a 4.7" device to my face and it wasn't as bad as I thought. But see, I don't criticize something until I try it first. Because what you think is true and what is true is not the same thing.

oh puhleeze. as if samsung wasn't busy enough copying apple. you bunch of microsofties are delusional. lmfao.

How often do i need to crop my face onto a basketball player? That's like showing a phone that can blow up a balloon from the earphone jack. i may use it once, and it may be a cool trick, but who regularly uses that?

The real question is, how often would you do all of those things that tool did in that video on your phone?
That's right, almost never.

So, let me get this straight....

They give a novice Note user a few hours to fool around with the device (guy on the left). Then they pic a novice iPhone user from the streets and have them compete (girl on the right) while the maker/presenter of the video watches on and comments (guy in the middle)

This is different that the Smoked By Windows Phones. With the Windows commercials, you have a guy who is an expert on the Windows phone going up against random people who may or may not be experts on their platform.

Also, the Windows commercials compared/tested the same features on the phones. While the Samsung commercials showed things the Note can do that the iPhone couldnt.

All of Samsung's recent ads have targeted the iPhone, this is nothing new. It's understandable as well because the iPhone is the only serious Android competitor at the moment.

simplezz said,
All of Samsung's recent ads have targeted the iPhone, this is nothing new. It's understandable as well because the iPhone is the only serious Android competitor at the moment.

It's their only competitor... Samsung makes Windows Phones, so they can't bash WP7.

"It's like we said on the iPad, if you see a stylus, they blew it. In multitasking, if you see a task manager... they blew it. Users shouldn't ever have to think about it." ~~ Steve Jobs

Jack O Neill said,
"It's like we said on the iPad, if you see a stylus, they blew it. In multitasking, if you see a task manager... they blew it. Users shouldn't ever have to think about it." ~~ Steve Jobs

Steve Jobs always had such user philosophies right. Which is one of the biggest reasons behind apple's success in general.
I'm not a Apple fanboy, just saying the truth.

Jack O Neill said,
"It's like we said on the iPad, if you see a stylus, they blew it. In multitasking, if you see a task manager... they blew it. Users shouldn't ever have to think about it." ~~ Steve Jobs

huh? I know many people who bought a stylus for their iPad. For them, it makes note taking easier as there are apps that can take handwriting and translate it to plain text.

Jack O Neill said,
"It's like we said on the iPad, if you see a stylus, they blew it. In multitasking, if you see a task manager... they blew it. Users shouldn't ever have to think about it." ~~ Steve Jobs

A stylus is INSANELY better than your finger when you're trying to take notes on a tablet. Try typing calculus formulas on a keyboard... not gonna happen. With my Windows 7 tablet I can do my homework right in OneNote.

Steve Jobs was smoking pot or not thinking intelligently when he said that about a stylus.

All the Samsung hate, just wow. Please remind me, who did they copy the Super AMOLED+ screen from? Or Touchwiz?

It's like MS has never copied anything before - God forbid another tech company tries something that works. Just really?

lulz@neowinapple

The biggest issue with this advert, is that the iPhone CAN do those things - and either this woman is just an actress, or a complete technopleb.

Matt Hardwick said,
The biggest issue with this advert, is that the iPhone CAN do those things - and either this woman is just an actress, or a complete technopleb.

Really? iPhone is designed for a stylus? And like the Windows commercials, this ad is showing what the Note can do out of box without downloading anything extra.

whatever happened to Samsung? They used to be so innovative. I like their products, but there's no need to copy advertising campaigns now... It's just silly.

M_Lyons10 said,
whatever happened to Samsung? They used to be so innovative. I like their products, but there's no need to copy advertising campaigns now... It's just silly.

There are differences tho. Two novice users competing and instead of competing against things both platforms can do, this ad shows what the Note can do that the iPhone cannot.

And why do you need to be innovative in commercials? Personally I dont care if people copy commercial styles as long as they keep the bashing down and shows the users what the products can do.

virtorio said,
All Apple need to do is show how ridiculous someone looks using that monstrosity as an actual phone.

It stays in their pocket, they click the button on their bluetooth headset, say a name and then it dials. Sorry, how is that ridiculous? Because that's arguably how it's "meant" to be used...

nik louch said,

It stays in their pocket, they click the button on their bluetooth headset, say a name and then it dials. Sorry, how is that ridiculous? Because that's arguably how it's "meant" to be used...

Yeah, sure. That's how everyone use their phones anyway, isn't it? It stays in your pocket and you talk to yourself while standing in a crowded street and look like a complete retard. By the way, a phone that big won't fit in a pocket.

nik louch said,

It stays in their pocket, they click the button on their bluetooth headset, say a name and then it dials. Sorry, how is that ridiculous? Because that's arguably how it's "meant" to be used...

Ok fine, so all Apple need to do is show people looking like complete douchebags then.

eddman said,

Yeah, sure. That's how everyone use their phones anyway, isn't it? It stays in your pocket and you talk to yourself while standing in a crowded street and look like a complete retard. By the way, a phone that big won't fit in a pocket.

I'm so tired of this same damn comment over and over again... Get bigger pants or shutup already. My Kinde Fire fits snug in all my pockets. This is much more smaller than a Kindle Fire.

Sionic Ion said,

Get bigger pants or shutup already.

No thanks. I'll get a smaller phone. More practical. I'm also tired of people trying so hard to convince others that their ridiculously huge phones are better.

virtorio said,
All Apple need to do is show how ridiculous someone looks using that monstrosity as an actual phone.

Don't you realize that "big" is relative to your definition of normal, and other people have different definitions of normal than you? You don't speak for everyone, sorry.

andrewbares said,

Don't you realize that "big" is relative to your definition of normal, and other people have different definitions of normal than you? You don't speak for everyone, sorry.

I accept your apology.

am I the only one who thinks that more companies these days copy from microsoft more than anyone else?

also, that video was actually petty bad.

FalseAgent said,
am I the only one who thinks that more companies these days copy from microsoft more than anyone else?

also, that video was actually petty bad.

Pretty much, yeah you are.

WTF Neowin, this isn't copying the Windows Phone ads... It's a different concept, they're out on a public street, which plenty TV shows do. This is more so "copying" the iPhone ads but showing what their phone can do that others can't to "real" people.

Forget it. Neowin is a raging bastion of Apple fanboism with a smattering of WP7 geeks that probably upgraded from brick-phones finally and are similarly impressed by advanced scientific calculators.

Android/Linux/GPL are not welcome here.

Dude, I totally feel your pain here... It's like the time I went to MacWorld to share some Windows love. I started stamping my feet and whining about the fact that no one there seemed interested in extolling the virtues of Microsoft's products, but it seemed that Windows was not welcome there.

Just like you, no one really came to my defence... they just hung out on the periphery... quietly giggling at me. No one offered me a hug, or a shoulder to cry on... and no one gave me a cookie.

All I can say is, hang in there little man, hang in there... it'll get better.

Soulsiphon said,
Forget it. Neowin is a raging bastion of Apple fanboism with a smattering of WP7 geeks that probably upgraded from brick-phones finally and are similarly impressed by advanced scientific calculators.

Android/Linux/GPL are not welcome here.

Wow. hmm, anything that requires dual core and a 1+ghz processor to run slightly smoothly AND STILL LAGS is more inefficient and badly coded than anything that can run smoother on single core. That's like giving someone a car that gets two miles a gallon, then selling a car with forty five extra gas tanks on it and then bragging that "this car has forty five gas tanks. Yeah, I have so much fuel, your stupid little car only has one gas tank." Android users simply brag about inefficiency. The fact that you can add as many bumper stickers as you want doesn't change the fact that the mileage sucks.

Soulsiphon said,
Forget it. Neowin is a raging bastion of Apple fanboism with a smattering of WP7 geeks that probably upgraded from brick-phones finally and are similarly impressed by advanced scientific calculators.

Android/Linux/GPL are not welcome here.

Neowin has gone downhill recently. So has my readership of their site (I only check every 3 days instead of multiple times a day, since all they do is write flame stories)

I want a photo manipulation app for my iPhone, any suggestions? (and none of that stupid filter bull**** either, a straight up Phone style Photoshop, and the official Photoshop app sucks.)

I'm not a smartphone user (yet), however I expect the tasks performed in the ad can all be achieved on an iPhone, using software from the appstore.

More than anything, I believe this video highlights that a number of iPhone users don't understand the true power and flexibility of their device.

Cute James said,
I'm not a smartphone user (yet), however I expect the tasks performed in the ad can all be achieved on an iPhone, using software from the appstore.

More than anything, I believe this video highlights that a number of iPhone users don't understand the true power and flexibility of their device.

completely agree

Looked more like a challenge to see if the other persons phones can do those tasks at all rather than a speed challenge to me! Still a blatant copy though

The only problem is that there are things the iPhone can do that the note can't, videos like this are always one sided! It's obvious that it's marketing and not a true challenge; if it was, the random person would be able to choose the task themselves. Any challenge involving using Siri instead of Vlingo would be a win for the iPhone.

very sad from a huge company like samsung. First iPhone copy and now this one
I am glad I've stopped buying their product 3 years ago

Pink Floyd said,
very sad from a huge company like samsung. First iPhone copy and now this one
I am glad I've stopped buying their product 3 years ago

Uhm they didn't copy Microsoft. The author made an assumption and made an ass out of himself. Companies have been doing commercials like this for years.

It's funny how Samsung can't target Windows Phones here as they make WP devices themselves. It's only them vs Apple.

Good old Samsung. They copied an idea but lost all the essense of what made it a great one. The #smokedbywindowsphone campaign is so great because it challenges people at tasks they likely already do pretty often, while showing them how they can be don faster and easier on Windows Phone. This is not a challenge, this is just pitting uncommon (minus the PowerPoint edit), specific tasks they know people aren't going to be able to do. So lame Sammy

Edited by wixostrix, Feb 25 2012, 12:28pm :

Kind of helps when your hardware specifications are twice that of the WP7 device - all that tells me is that Android is horribly inefficient.

Techomaniac said,
Thats too long and too cheesy unlike the Windows Phone ads.

Most of the WP7 ads are BS anyways, Basic functions. It's like having a competition on who can start their car faster then not even racing it once it's started.

Warboy said,

Most of the WP7 ads are BS anyways, Basic functions. It's like having a competition on who can start their car faster then not even racing it once it's started.

Hardly; the basic function of a car is moving. Your analogy is closer to the start up time of a phone.

It's not like you will be spending any time on your phone editing powerpoint presentations, editing pictures or, to refer to your poor analogy, starting it up, where-as you will be performing basic phone functions all the time.

This ad also targets very specific actions and the woman obviously doesn't know how to use her phone anyway, or has been paid, either one.

Warboy said,

Most of the WP7 ads are BS anyways, Basic functions. It's like having a competition on who can start their car faster then not even racing it once it's started.


Why are they BS? It's a valid and important selling point that basic functions, you know the stuff you do every day, are quicker to perform in WP7 than the competition.

Warboy said,

Most of the WP7 ads are BS anyways, Basic functions. It's like having a competition on who can start their car faster then not even racing it once it's started.

Not true. The car is already running in this case. Its' more like saying "turn on the radio, and dial to 99.7FM". In the case of WP7 it's "Take a pic and post to twitter/facebook/windowslive". It's hands down faster to do on a windows phone. I mean one could say this back and forth all day long. The smoked campaign actually takes anecdotal evidence and puts it to the test. It turns pseudo-fact into fact.

While it might make other phone owners a little cross at first, it should certainly give pause. Maybe their next phone should be a WP because if the OS is this good after a little over a year, imagine another year.

Warboy said,

Most of the WP7 ads are BS anyways, Basic functions. It's like having a competition on who can start their car faster then not even racing it once it's started.


Ignorance is bliss, isn't it?

laserfloyd said,

Not true. The car is already running in this case. Its' more like saying "turn on the radio, and dial to 99.7FM". In the case of WP7 it's "Take a pic and post to twitter/facebook/windowslive". It's hands down faster to do on a windows phone. I mean one could say this back and forth all day long. The smoked campaign actually takes anecdotal evidence and puts it to the test. It turns pseudo-fact into fact.

in 1 condition..the Android phone must be out-of-the-box.. no widget on the desktop can be used to speed up those task
/fail

laserfloyd said,

Not true. The car is already running in this case. Its' more like saying "turn on the radio, and dial to 99.7FM". In the case of WP7 it's "Take a pic and post to twitter/facebook/windowslive". It's hands down faster to do on a windows phone. I mean one could say this back and forth all day long. The smoked campaign actually takes anecdotal evidence and puts it to the test. It turns pseudo-fact into fact.

That's not a fact, Android is equally as fast as WP7 at taking a pic and posting it to Facebook. I witnessed the Smoked competition myself, and Android in fact was faster multiple times, and then WP7 was faster the other times. It equaled out to a tie.

She might have done better if she stopped yapping "I don't think my phone can do that" every 2 seconds.

Fact is that most people are barely competent with the smartphones they own, whether it's Android or iOS, which makes this whole "challenge" pointless. At least with the Smoked challenge, the contestants were legit techies from CES and involved a simpler task.

She even says that she only knows how to work her contacts list. She probably couldn't do any of that even if she did have the Samsung phone.... just to be fair.

thealexweb said,
She might have done better if she hadn't been laughing and watching the other persons phone so much xD

Yea, all the laughing was annoying. Wish I could of just muted her...haha

Edited by techbeck, Feb 25 2012, 8:29pm :

dead.cell said,

Re-read his post right quick.

Geesh, I'm an idiot. I even read his comment several different times. haha. Oh well, my mistake.

Regardless, copying advertisements makes little to no difference on sales. At least they are not bashing the competition.

Samsung, first concentrate of getting an update of ICS out for GT i-9000. The future is in scalability in performance & not mis-leading people!

Muhammad Farrukh said,
Samsung. At it. Again