Samsung trolls iPhone owners with ads around wall charging points at airports

Last month, Samsung rolled out a new ad campaign, targeted directly at iPhone users. The ad called them 'wall huggers' due to the amount of time it showed them just a couple of feet away from a wall, with their iPhones plugged into the socket. 

Now, the company is taking that idea to the next level, by targeting people in one of the most obvious places at which people communally use charging points - an airport terminal. As SlashGear reports, at numerous airports across the United States, Samsung has placed ads around charging points in terminal waiting areas, bearing slogans such as: 

Samsung Galaxy S5 with Ultra Power Saving Mode. So you have the power to be anywhere but here."
 

Incidentally, you can find out a bit more about the Galaxy S5's Ultra Power Saving Mode - and everything else about the Samsung flagship - in our review of the device.

While this is an obvious follow-up to the 'wall-huggers' ad which pointedly targeted the iPhone, there are fewer references to Apple in the new batch of ads in airports - although somewhat serendipitously, the photo above does show an iPhone user connected to one of those power points. 

Samsung's latest marketing push comes as the company faces increasing pressure around the world from its rivals, seeking to erode its dominant position in the Android space, at all price points. Samsung has been especially troubled in China recently, where Xiaomi took its place as the number one smartphone vendor in China. 

Source and image: SlashGear 

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This is pretty smart. On a recent trip, I was surprised at how many iPhones you see in airports. Its like an alternate universe where 95% of users have iPhones. I'm guessing it has to do with people who can afford to fly or something.

turns display to black and grey
turns off background apps
turns off wi-fi and Bluetooth
turns off GPS
turns off vibration feedback
restricts usage to essential applications
Turns off half cores and underclocks them

No thanks! If I run out of battery, which I dont, I prefer to charge it and really get to use it!

Have we got that bad that we need to actually wait by a plug socket to charge phone now while out and about? Thats a right joke just bring a spare battery with you FFS or get a Nokia 3310.

If you are glued enough to your phone to do this then you should just stay indoors no point going on when you can shop online on phone right? You can stay in bed with phone plugged in facebooking yourself to death that way.

You could get like a bucket and rope dangle out window so when you order food on phone you don't have to leave the house just lower the bucket.

rubbish. I have an iphone 4 and a Galaxy S4.

My iphone can survive for a couple days on a full charge, yet my S4 barely survives a single day.
I go to work with iphone on 100%, then come home at 80-90% remaining.
I go to work with S4 on 100%, then come home at 20-40% remaining.
Excatly the same usage rate and style.

ozgeek said,
rubbish. I have an iphone 4 and a Galaxy S4.

My iphone can survive for a couple days on a full charge, yet my S4 barely survives a single day.
I go to work with iphone on 100%, then come home at 80-90% remaining.
I go to work with S4 on 100%, then come home at 20-40% remaining.
Excatly the same usage rate and style.


That would be false.

Alright this is not about a phone but I like Dell vue 8pro as a tablet with good battery life and i have real computer on the go. I don't do any productive work on it though but for consumption, it is good device. I don't use anything related to metro though.

Dang it! The choice between spending 700$ on a flagship phone that will be obsolete in one year or spending 30$ on an external portable 5000-10000mAh USB charger (now even Sony makes them) for long trips that will last for the years to come it's so damn complicated :(

I like how, in the picture above, the girl shown does not seem to give a single f*** about the ad. There's your feedback right there, Samsung.

So what is she supposed to do lol. The ad might as well have been a huge label pointed towards the girl reading "This is a Wallhugger". But if she really wants to juice up her phone, all she can do is ignore it.

I don't know anyone that would actually use these. Most people leave there houses with a full battery.. I'm sure the mall rats that spend all day at the mall will love this. But still. If I go out shopping i'm focusing on shopping not on my phone all afternoon to the point where i need to charge my phone...

johnnyftw said,
I don't know anyone that would actually use these. Most people leave there houses with a full battery.. I'm sure the mall rats that spend all day at the mall will love this. But still. If I go out shopping i'm focusing on shopping not on my phone all afternoon to the point where i need to charge my phone...

These are airport terminals not malls. Very useful especially if you have had a busy day and have a late flight. Or just topping up your phone or laptop without a replaceable battery cause you want to use the kindle app on a long haul flight. But then again when was the last time you traveled on a long haul flight?

*plugs Samsung Galaxy S5 to a charging port that has a Samsung ad on it. claims Samsung is trolling themselves* .. this will get clicks

I believe Samsung has targeted ALL other phone companies. Screens look like user shots and not something Samsung would produce for an ad.

If it's true that the iPhone 6 will come with a 2A battery it will be Apple having the last laugh (since their phones are very energy efficient due to the custom chips they use).

Apple's chips are no more custom than anyone else's, and a 2A battery? What does that even mean? Do you actually mean that it has a 2A charger? If so, big deal.. My Note 2 has a 2A charger, and I've had it for 2 years... iPhone late to the party, again. :p

No more custom than anyone else's? Remember the inferno when the 64bit CPU in the iPhone was announced and every other manufacturer was in complete despair? It was tragicomic seeing how other manufacturers had issues with (they didn't even plan) something banal like that. Apple custom SoC packages are usually far more performant/energy-efficient than the competition's. The benchmarks say it all, the performance per-core is still hardly matched by the competition (except Atoms).

With 2A I meant 2.000mAh battery, I don't think they'll change the charger.

francescob said,
No more custom than anyone else's? Remember the inferno when the 64bit CPU in the iPhone was announced and every other manufacturer was in complete despair? It was tragicomic seeing how other manufacturers had issues with (they didn't even plan) something banal like that. Apple custom SoC packages are usually far more performant/energy-efficient than the competition's. The benchmarks say it all, the performance per-core is still hardly matched by the competition (except Atoms).

With 2A I meant 2.000mAh battery, I don't think they'll change the charger.

A 2000mAh battery is TINY! Note 2 has 3100mAh battery... Late to the party again. ;)

As for the 64bit processor, so what? It's still no more custom than any of the other SoC's out there, it's just the first one to jump to 64bit, that's all, and a rather premature jump at that, considering iOS is still 32bit.

Having a 64bit CPU means diddly squat if your OS can't use it. It's like running Windows XP 32bit on an i7 processor. You can do it, but it's such a waste of hardware...

francescob said,
Remember the inferno when the 64bit CPU in the iPhone was announced and every other manufacturer was in complete despair?

Despair? LOL! How's that 4+GB of DRAM working out for you, iPhone 5 users?

TMYW said,

Despair? LOL! How's that 4+GB of DRAM working out for you, iPhone 5 users?

You do know that 64-bit is for more than just RAM, right?...

FloatingFatMan said,

A 2000mAh battery is TINY! Note 2 has 3100mAh battery... Late to the part again.

The iPhone 5S comes with a 1570mAh battery yet it was one of the most long-lasting phones in reviews when it came out. (and I underline the part "when it came out").
See http://www.phonearena.com/news...ut-far-from-perfect_id50649 . The iPhone 5 came with an even smaller battery. I was talking about the 4.7 model, not the big 5.5'' version.

FloatingFatMan said,

As for the 64bit processor, so what? It's still no more custom than any of the other SoC's out there, it's just the first one to jump to 64bit, that's all, and a rather premature jump at that, considering iOS is still 32bit.

Having a 64bit CPU means diddly squat if your OS can't use it. It's like running Windows XP 32bit on an i7 processor. You can do it, but it's such a waste of hardware...

I think you missed the part where I said it was banal. My point was that Apple designs their own CPU SoC packages to make sure they meet the performance/energy requirements they want. Just like they often pick custom Intel models for their desktop/laptop ranges. It's not like their processors have custom secret instructions or something, however you can't just classify a phone from the ARM core they use.

TMYW said,

Despair? LOL! How's that 4+GB of DRAM working out for you, iPhone 5 users?

First of all I don't have an iPhone nor I would ever spend 800€ on one. Also I never said having 64bit was useful on their phones. With only 1Gb of RAM it can even become a drawback since 64bit apps will use more memory. My point was that they don't just take the first Quackcomm CPU they find on the floor and ram it inside their phones like other manufacturers usually do. It's not just a case that Samsung indeed started putting custom SoCs on their phones too, though that SoC with CPU cores that are alternatively enabled/disabled depending on the load seems a bit over the top.

FloatingFatMan said,

A 2000mAh battery is TINY! Note 2 has 3100mAh battery... Late to the party again. ;)

As for the 64bit processor, so what? It's still no more custom than any of the other SoC's out there, it's just the first one to jump to 64bit, that's all, and a rather premature jump at that, considering iOS is still 32bit.

Having a 64bit CPU means diddly squat if your OS can't use it. It's like running Windows XP 32bit on an i7 processor. You can do it, but it's such a waste of hardware...


Battery life is a function of battery size and software/hardware efficiency. Consider the Note 3 has a 3200 mAh, yet has only a 9:04 hour web browsing time, while the 5s has 9:58 hour browse time on less than half the size (http://www.gsmarena.com/battery-test.php3).

One would think once Apple introduced the Mental API, which also allows developers to utilize the GPU for general purpose computation as well as for gaming performance, their motives for going 64-bit would become quite obvious.

Your line implying their SoC isn't more custom than anyone else is laughable honestly.

Astra.Xtreme said,

You do know that 64-bit is for more than just RAM, right?...

Yes, and the other benefits apply to roughly 0% of available iOS apps.

francescob said,
First of all I don't have an iPhone nor I would ever spend 800€ on one.

Nor did I imply that you did.

Also I never said having 64bit was useful on their phones. With only 1Gb of RAM it can even become a drawback since 64bit apps will use more memory. My point was that they don't just take the first Quackcomm CPU they find on the floor and ram it inside their phones like other manufacturers usually do. It's not just a case that Samsung indeed started putting custom SoCs on their phones too, though that SoC with CPU cores that are alternatively enabled/disabled depending on the load seems a bit over the top.

So, you agree that having a 64-bit processor is virtually meaningless. So why would the other manufacturers have been in "despair"? Apple is so far away from exploiting the benefits of a 64-bit processor, any manufacturer can start thinking about a 64-bit OS months or even a year away from today and still be nearly on equal-footing with Apple. There are obviously a lot of bozos out there who see the bigger numbers and will be impressed, but that doesn't necessarily describe a typical iPhone user since they're pretty content with all of the other lacking specs associated with the iPhone.

TMYW said,

So, you agree that having a 64-bit processor is virtually meaningless. So why would the other manufacturers have been in "despair"? Apple is so far away from exploiting the benefits of a 64-bit processor, any manufacturer can start thinking about a 64-bit OS months or even a year away from today and still be nearly on equal-footing with Apple. There are obviously a lot of bozos out there who see the bigger numbers and will be impressed, but that doesn't necessarily describe a typical iPhone user since they're pretty content with all of the other lacking specs associated with the iPhone.

They went in complete despair because no matter how meaningless from a performance PoV it was still a big architectural change that the other manufacturers weren't even planning (despite Android+OEM bloatware requiring already insane amounts of RAM). And just as usual after Apple did it everybody wanted it. Hence all the ensuing tragicomic drama, see http://blog.hubspot.com/opinio...e-64-bit-chip-hit-us-in-gut . That said my point was not about 64bit actually changing anything, it was about Apple using custom SoCs that are actually different from the others and tailored to their needs.

Astra.Xtreme said,

You do know that 64-bit is for more than just RAM, right?...

Actually, 64-bit is unrelated to RAM. Always has been.

TMYW said,

Yes, and the other benefits apply to roughly 0% of available iOS apps.

Except for the added speed of using a new chip architecture. Except for that little thing.

TMYW said,

Yes, and the other benefits apply to roughly 0% of available iOS apps.


You clearly know absolutely nothing about CPU architecture...

Astra.Xtreme said,

You clearly know absolutely nothing about CPU architecture...

I know enough. And what do you know, Mr. Smarty Pants?

TMYW said,

I know enough. And what do you know, Mr. Smarty Pants?

You seem to think that the only benefit of x64 architecture is RAM and apps... That's proof enough that you know very little. Even a simple Google search will teach you a thing or two...

francescob said,
They went in complete despair because no matter how meaningless from a performance PoV it was still a big architectural change that the other manufacturers weren't even planning (despite Android+OEM bloatware requiring already insane amounts of RAM). And just as usual after Apple did it everybody wanted it. Hence all the ensuing tragicomic drama, see http://blog.hubspot.com/opinio...e-64-bit-chip-hit-us-in-gut . That said my point was not about 64bit actually changing anything, it was about Apple using custom SoCs that are actually different from the others and tailored to their needs.

Nobody went in despair for nothing, x64 has lots of benefits, but as long as you limit your own devices RAM to 1GB, that's why it becomes pointless! A Gimick! Also MS has been considering 128 Bits Windows since 2009 and for W8 they started, does this mean Apple is in dispair with their MACs? That's why we call BS from an Apple defender with no bases!

VHMP01 said,

Nobody went in despair for nothing, x64 has lots of benefits, but as long as you limit your own devices RAM to 1GB, that's why it becomes pointless! A Gimick!

Apparently you haven't even bothered reading the entire discussion. I repeat, for the second time, did I ever say that having 64bit on 1Gb phones/tablets was a good idea? I only listed the 64bit architectural change as one of the features that made the Apple SoCs different from what the other phone manufacturers were currently using.

VHMP01 said,
Also MS has been considering 128 Bits Windows since 2009 and for W8 they started, does this mean Apple is in dispair with their MACs?

No, because Microsoft doesn't dictate trends like Apple does.

VHMP01 said,
That's why we call BS from an Apple defender with no bases!

Then either you have troubles with reading or are just trying to make up fake arguments by attributing me words I never said.

i don't understand this, i have had couple dozen phones in the last couple years (currently have a 4s and s4) and have always had the iPhones last longer under same usage with one exception, the Note 2. granted, this is an ad for s5 which i have not had yet.

I have a Galaxy S3 at the moment and the battery life is atrocious (easily drains 30% or more from an hour of usage), and navigating via Google Maps has a tendency to overheat the phone. However, reading through reviews for the Galaxy S5, apparently the battery life is fantastic and one of the strongest selling points of the device.

"i have had couple dozen phones in the last couple years" :s

strange, but i think it must be battery quality over the phone itself. I went from an s3 to an s5, and doing the exact same thing, the s3 would be at 20-25% battery left at night where the s5 has about 30-35%. of course s5 with bigger battery + bigger screen might not be 1:1 with s3 and smaller battery + smaller screen

Xinok said,
I have a Galaxy S3 at the moment and the battery life is atrocious (easily drains 30% or more from an hour of usage), and navigating via Google Maps has a tendency to overheat the phone. However, reading through reviews for the Galaxy S5, apparently the battery life is fantastic and one of the strongest selling points of the device.

"i have had couple dozen phones in the last couple years" :s


I can attest to that. Mine has incredible battery life. Rarely do I ever charge it all the way, as 15-20 minutes or so can take me through the night and my next day of work, no problem.

I was at maybe 75-78% last night for example, and at about mid-noon here, it's at 62%.

AtriusNY said,
I don't know any other phone that charges as fast as an iPhone though.

Most charge at the same speed, I presume. My S III, S4 and S5 all charge quickly enough. Certainly not noticeably slow, anyway. No slower than my older 3G, 4 or 4S.

It's likely just a coincidence. Previous-gen Samsung phones had very slow chargers (700mAh) likely to avoid quickly deteriorating the battery. Current-gen Samsung have fast chargers (with amperages higher than the iPhone's) however they come with much bigger batteries.

AtriusNY said,
I don't know any other phone that charges as fast as an iPhone though.
It helps when the iPhone 5S has like half the capacity of flagship Android phones.

My Galaxy SII was awful with charging.

My S5 Active on the other hand takes roughly 30 minutes, and holds a charge very well. I haven't even considered buying a second battery for a backup.