Samsung: Windows Phone 8 devices coming this year

For fans of Windows Phone, Mobile World Congress hasn't been wildly exciting so far. While Nokia launched two Windows Phones yesterday – its new entry-level Lumia 610 and the ‘international’ version of its Lumia 900 flagship – and ZTE also announced its new Orbit handset, other manufacturers have chosen to focus on their Android offerings at MWC this year.

But don’t take this to mean that Microsoft’s hardware partners are abandoning the platform. Mirroring a similar commitment yesterday from HTC, now Samsung too has reconfirmed its support for the Windows Phone ecosystem, and assured customers that the company will launch new devices for the platform with Windows Phone 8 ‘Apollo’, due towards the end of this year.

Samsung’s head of product management, Matt Brum, explained to TechRadar: “We’re very much still focusing on Windows. There will be more products, and the key thing for us is making sure we hit the right price points and segments for our customers.”

Attention within the Windows Phone ecosystem is currently focused upon the ‘Tango’ release, which is principally designed to expand the operating system’s reach into new markets with lower-cost devices. However, it appears that the likes of Samsung and HTC have little interest in the price points that Tango is chasing, resulting in the decision to hold off on releasing further hardware until Apollo arrives. Brum confirmed that Apollo "is coming at the end of year and will increase the capability of the platform, and Samsung is looking to optimise its devices on that.”

Brum also alluded to complementary hardware built around the Windows ecosystem: “We’re very excited as we’re one of very few manufacturers that can do the convergence story that we can – so the fact that Windows 8 covers everything from tablets to laptops to phones is very cool.”

The prospect of Samsung’s beautiful tablet hardware running Windows 8, alongside similarly sleek and powerful Windows Phone 8 devices from the company, is certainly appealing – the only downside right now is that we’re still months and months away from launch.

Still, at least we can take our first step towards a Metro future tomorrow, when Microsoft launches the Windows 8 Consumer Preview.


Top image via Windows Team Blog

Report a problem with article
Previous Story

Reminder: Windows 8 Consumer Preview available later today [Update]

Next Story

Interview: Zombie talks about Blacklight Retribution

21 Comments

Commenting is disabled on this article.

Colin McGregor said,
Hopefully with skype being released the samsungs have front facing camera. Those nokias didnt.

All the second-gen Samsung WP devices already have front facing cameras.

~Johnny said,

All the second-gen Samsung WP devices already have front facing cameras.

oh ok well im in canada and the only 3 Windows phones at any of the 6 mobile providers have no front cam.

Too late for samsung Nokia got all windows phone users attention including new customers
with the new services they provide and with the new phones

subcld said,
Too late for samsung Nokia got all windows phone users attention including new customers
with the new services they provide and with the new phones

lol nokia didnt do anything. As my comment below says skype is getting released and nokia drops phones with no front camera. Seems like a petty feature but watch and see.

Colin McGregor said,

lol nokia didnt do anything. As my comment below says skype is getting released and nokia drops phones with no front camera. Seems like a petty feature but watch and see.


900 has front facing camera and skype is not everything on a smartphone
but yes if you are skype user then one of your requirement a front facing camera on a smartphone

why don't they make a phone with the option of installing android OS or windows OS on it?
surely this will boost sales of the device making it so that they don't have to make individual devices...

mbowman said,
why don't they make a phone with the option of installing android OS or windows OS on it?
surely this will boost sales of the device making it so that they don't have to make individual devices...

...while making the provision of customer support services a pain in the ass.

mbowman said,
why don't they make a phone with the option of installing android OS or windows OS on it?
surely this will boost sales of the device making it so that they don't have to make individual devices...

Phones are not computers, they are appliances.

mbowman said,
why don't they make a phone with the option of installing android OS or windows OS on it?
surely this will boost sales of the device making it so that they don't have to make individual devices...

What? They cannot even make phones with the option to install different Android versions.

I'm looking forward to seeing what sort of interaction between mobile and desktop they really have planned. I think this has the potential to be truly awesome.

I wish the hardware OEM's would stop announcing stuff that MS hasn't even announced yet (release wise)... it just sets up a failure for MS if they don't release software on the dates the OEM's claimed.... because people see it as a MS failure not the company that made the claim...

neufuse said,
I wish the hardware OEM's would stop announcing stuff that MS hasn't even announced yet (release wise)... it just sets up a failure for MS if they don't release software on the dates the OEM's claimed.... because people see it as a MS failure not the company that made the claim...

I agree. Though I fully expect Windows Phone 8 this year...

neufuse said,
I wish the hardware OEM's would stop announcing stuff that MS hasn't even announced yet (release wise)... it just sets up a failure for MS if they don't release software on the dates the OEM's claimed.... because people see it as a MS failure not the company that made the claim...

Well I agree but I haven't seen anyone give a date for WP8. So far they've just said later this year. I think that's a reasonable target actually. I bet MS's goal will be for yet another November release.

“We're very excited as we're one of very few manufacturers that can do the convergence story that we can - so the fact that Windows 8 covers everything from tablets to laptops to phones is very cool.”

Embrace the year of Windows 8 and Apollo

Muhammad Farrukh said,

Embrace the year of Windows 8 and Apollo

No, X is the year of desktop Linux. Everybody knows that.

Muhammad Farrukh said,

Embrace the year of Windows 8 and Apollo


QFT.

fsX said,

No, X is the year of desktop Linux. Everybody knows that.


QFT. x2

Muhammad Farrukh said,

Embrace the year of Windows 8 and Apollo

I think I'll prepare my self the same way I did last year. After all last yeas was the year for Windows Phone 7 and then there was Mango and then there was Nokia.