Samsung's advertisement might make you cringe

While it may impress audiences in Korea, some Western viewers find this ad rather sarcastic.

The ad for Samsung’s 840 EVO series depicts three people, who have encountered problems with their computers. After installation, it seems their problems are instantaneously fixed. While this may sound like a typical ad for the South Korean company, it has recently caused quite a stir on Youtube and Reddit alike.

Many users have commented on the “sarcastic nature” of the film, leading many to believe it is a joke.

One Youtuber posted: “Seriously, did the Onion produce this video for Samsung?”.

However, in Samsung’s defence, other users claim the video can be described as a Western style advertisement catered for a Korean audience. It is normal to words are often slowly spoken in an “exaggerated tone in East-Asian culture”, according to a comment.

The asian gamer is seen by many as "painfully stereotypical".

Redditor throwaway49749, who claims to be an actor in the ad, attempts to explain it in greater detail:

"They force us to speak slowly since this will be dubbed over in Korean, and even when it isnt, most people viewing it will be Korean. They ask us to exaggerate since many Korean people feel that's how we 'naturally' act (most people here are not very expressive)."

He explained that the ad, which was written by non-native English speakers and meant for a Korean audience, was meant only for promotional and in-house purposes, only to be shown at "conventions and expos".

The woman's subdued behaviour, which raised many suspicions, can be explained by a lack of sleep.

"Shooting took place from 7.30am - 3am the next day, and by the time they shot the scenes with the girl, she was literally falling asleep in her chair, hence the stoned expression and tone".

At the time of publication, 728 users disliked the video out of the 1,200+ ratings, watch it here.

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34 Comments

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OMG, that was down right embarrassing to watch. The acting was HORRIBLE!

The Best comment on youtube.

"Thank you samsung for making it so simple that even women can figure it out.

Sexist twats."

I just bought one of these drives, I did not get the drive bay adaptor or the transfer cable, apart from that, I love it

This was posted on reddit, and the "businessman" was on explaining that they were asked to be very exaggerated in their mannerisms b/c it was going to be dubbed anyways.

This video shows how Samsung views their customer base. Someone has to buy their products to keep them in business. Now we know those type of people.

Note on the gamer/enthusiast: stereotypical of what? He sure doesn't seem like an omg l33t h@xx0rz gamer or overclocking fiend who stays up all night gaming on Mountain Dew or Monster. He looks a responsible adult, very clean cut and well groomed, seems polite. Oh, and he's a tech enthusiast.

That's more a role-model

I was expecting way worse. It wasn't that bad. And actually this would be a great ad to show baby-boomers.

frett said,
I was expecting way worse. It wasn't that bad. And actually this would be a great ad to show baby-boomers.
Yep. This is a commercial directed at my mom (in her 60's) and tech illiterates. certainly, it makes the idea of upgrading very unintimidating, and clearly spells out practical benefits.

Its stiff and unnatural sounding to English speakers, but as noted, its not FOR us.

I have both an 830 and 840 in my rig, the 830 is better. If I had to do it all over again, I'd go with the 840 Pro, only $25 more.

Most of the problems they described seemed more like Windows problems rather than a hard disk... the SSD would surely make things faster, but i felt like handing that nerd kid a Mac.

Are you really trying to say that macs never run slow when you're doing a lot with them at once? Just about the only problem they listed that isn't a problem with macs that don't have SSD's is boot time.

Typical brainwashed iSheep.

Uplift said,
Most of the problems they described seemed more like Windows problems rather than a hard disk... the SSD would surely make things faster, but i felt like handing that nerd kid a Mac.

Oh wait! How is he going to play that game on a Mac? Not natively I assume...

M4x1mus said,
Are you really trying to say that macs never run slow when you're doing a lot with them at once? Just about the only problem they listed that isn't a problem with macs that don't have SSD's is boot time.

Typical brainwashed iSheep.

No thats not what i'm trying to say, are you? because an SSD wont solve that problem.

Uplift said,
Most of the problems they described seemed more like Windows problems rather than a hard disk... the SSD would surely make things faster, but i felt like handing that nerd kid a Mac.

As if Macs have less of these issues. These aren't the days of Windows XP and Vista. Besides the 'nerd kid' wants to play games. He'd stil have to install Windows on his Mac for that..

M4x1mus said,
Are you really trying to say that macs never run slow when you're doing a lot with them at once? Just about the only problem they listed that isn't a problem with macs that don't have SSD's is boot time.

Typical brainwashed iSheep.

It means he has done the tests instead of throwing slanderous insults.

Typical rude and mean Apple-hater.

Uplift said,

No thats not what i'm trying to say, are you? because an SSD wont solve that problem.

Yes it will. There's nothing more to say about it than that.

NeoPogo said,

It means he has done the tests instead of throwing slanderous insults.

Typical rude and mean Apple-hater.

Tests? What tests? Come on, provide the evidence please!

What are you talking about? What tests? Are these tests supposed to prove that SSD's don't speed up boot time, game load time, speed of multitasking with disk heavy applications etc on Windows and Macs alike?

I would love to see them...

M4x1mus said,
What are you talking about? What tests? Are these tests supposed to prove that SSD's don't speed up boot time, game load time, speed of multitasking with disk heavy applications etc on Windows and Macs alike?

I would love to see them...

I don't know ask the original poster!

Well the original poster didn't say anything about any tests, you did. He was just making stuff up to cast Apple in a positive light.

So if you don't know about these tests then it appears you were both talking out of your backsides.

It's really not that bad. Considering the non-English audience. Plus, the stereotypes are in your head.

All adverts, including ones with "real" customers are staged and scripted, so this is really no different.

I was thinking the same thing about her and the office worker.

I also thought it was a bit mean of them to give the office worker the SSD and then take it away from him at the end. I thought it was sad when he said that he'd love to have the 840 EVO after seeing the improvement it made to his laptop

EXACTLY my thoughts! Watched it and thought "what's actually wrong with this?" I mean it describes real life problems that would most likely actually be instantaneously solved with an SSD and describes installation fairly accurately.

I think a lot of hate is mindless bull tbh