Satya Nadella reaffirms that the Xbox One is about gaming, not TV

It's fair to say that Microsoft's E3 2013 conference did not go as well as the company had hoped, thanks to its focus on far more than gaming. In the months following the announcement, the Reddit community in particular took up a holy crusade against the console and that caused Microsoft to step back on some of its ambitions. Even to this day, there is still a small sentiment that Microsoft jumped too far away from its core with Xbox One but Nadella is making it clear that the focus is on gaming.

After Nadella posted his open letter to all employees of Microsoft, he went on a small interview circuit. During this round of interviews, he spoke to Cnet and when asked about Xbox and his plans for the console, Nadella responded with the following:

I'm so glad to have Xbox as a franchise, especially at a time when gaming is becoming even more important -- as a digital life category and in the mobile world. The most time spent? Games. The most money spent? Games. Xbox is one of the most revered, loved brands in games. I look at that and say I want that team to be super ambitious about gaming...It doesn't matter that it's not core to productivity...We're in Xbox because we want to win in gaming, delight customers in gaming, and want to grow that fan base. I wanted to make that explicit because I think it's OK for a large company like ours to be proud of things where we are having a high impact outside of the core.

We added the emphasis on the word games but you can tell by his response that gaming is the focus of the console. Not TV, not streaming media, not anything else right now, just gaming. For the hardcore gamers on the Xbox One, this will obviously be a welcome sign as Nadella is the top of the org chart and what ever he says, goes.

While we still expect Microsoft to push original content via TV shows, as those deals are already in the works and some have already been released, the focus is still on games for Nadella.

Source: Cnet | Image via Microsoft

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Well, maybe Satya is refocusing Xbox One on gaming, but that is NOT why I finally broke down and bought it as my first console. I bought it as a media central control, an aggregator. I don't have a single game on ours. I was hoping that Microsoft was really going to get serious in expanding its media capabilities, improving the voice and gesture controls. Xbox is useless to me as a gaming platform, but potentially THE go to device to manage my entire media and home automation.

I'd buy one too, if they add back WMC extender support into it. Until then, XBOX 360 for me. WMC already does everything you're suggesting, plus it works with broadcast TV.

And that (if it happens) will be because the haters of the idea are those that prefer multiple devices that do NOT work together well, or at all.
XBOX ONE - and entirely due to Kinect - enables multiple streaming boxes (if you have them) to work together; I mentioned snippet-capture in a previous thread. However, instead we get "Oh noes! I want a "pure experience"!" - never mind that such an experience is the antithesis of multiple products working together, let alone with ANY sort of harmony.

Wow so we've just realized that gamers primary concern when buying a gaming console is....gaming? Congrats Microsoft, incredible insight!

Well then it's too bad they under-powered the GPU so much. Would've also really helped if they hadn't required Kinect at launch pushing so many people towards the PS4.

Just as well, as I find the TV integration very lacking (at least in the UK), not to mention the waste of electricity :/

MikeChipshop said,
Works fine here to (UK)

Works "fine" here too. Fine is not good enough.

If I'm going to have another box turned on, especially one that sucks that much juice, it had better be ####ing amazing.

When the integration is tighter, and the rumoured Harmony support is added, I'll give it a second look.

D. FiB3R said,

Works "fine" here too. Fine is not good enough.

If I'm going to have another box turned on, especially one that sucks that much juice, it had better be ####ing amazing.

When the integration is tighter, and the rumoured Harmony support is added, I'll give it a second look.

Nah that's cool. If you feel it could suit you better then that's fair enough. Personally it's at a point when i'm more than pleased with it :)

So basically they are throwing any sort of innovation out the door in favor of pleasing the idiots on the internet who will whine and moan about anything. Like this is really going to calm everyone down, people will just find something else to complain about.

Microsoft needs to get its act together, ignore the vocal minority, and actually make this generation feel like something new, instead of a slightly prettier X360 with less features and more bugs.

LightEco said,
So basically they are throwing any sort of innovation out the door in favor of pleasing the idiots on the internet who will whine and moan about anything. Like this is really going to calm everyone down, people will just find something else to complain about.

Microsoft needs to get its act together, ignore the vocal minority, and actually make this generation feel like something new, instead of a slightly prettier X360 with less features and more bugs.


For what it may or may not be worth, I agree with mostly everything you said. I do miss the innovations introduced with the original Xbox One. Very much so.

Exactly. If I wanted a "pure gaming only" machine, I would have bought a PS4. I paid extra and bought an Xbox One in no small part because of the extra features.

No, you paid extra for the Kinect in all its glory. They got rid of it and it's the same price now, right?

And they don't cater to the "idiots on the internet"; they cater to shareholders.

Shareholders are listening to those idiots and are taking their word as the voice of the majority.

Also, I wanted more than just Kinect. The HDMI pass-through is awesome and I use it everyday for Live TV. The ability to not keep the stupid disc in the drive was something I would have loved to have. Combine that with the ability to share digital games with my friends and sell those in a marketplace from the comfort of my living room? Awesome.

People look at the price difference as "its just Kinect", but its not. The Xbox One offered so much more, but it was all drowned out by uninformed morons and Microsoft's own inability to inform them properly or even deliver a clear message.

Now I'm dealing with a hacked together hybrid system that doesn't have an identity or purpose, with a company that is all-but abandoning the features that made it unique in a race to the bottom with Sony.

Edited by LightEco, Jul 11 2014, 4:55am :

Well I hate to break the news to you, but the users on the internet are the majority, seeing as most people connect their systems online (as we've had articles here on Neowin which prove so).

People look at the price difference as "its just Kinect", but its not.

PS4 = $400
Xbox One with Kinect = $500
Xbox One without Kinect = $400
So I'm going to go out on a limb here and say that $100 is for the Kinect.

... race to the bottom with Sony.

lol.

Tha Bloo Monkee said,
Well I hate to break the news to you, but the users on the internet are the majority,

No they're not. The users crying in to their breakfast cereal are the "Empty vessels make the most noise types". The vocal minority who weep, cry and badger away stomping their feet and wailing "It's not fair" at every given opportunity.

LightEco said,
Shareholders are listening to those idiots and are taking their word as the voice of the majority.

Also, I wanted more than just Kinect. The HDMI pass-through is awesome and I use it everyday for Live TV. The ability to not keep the stupid disc in the drive was something I would have loved to have. Combine that with the ability to share digital games with my friends and sell those in a marketplace from the comfort of my living room? Awesome.

People look at the price difference as "its just Kinect", but its not. The Xbox One offered so much more, but it was all drowned out by uninformed morons and Microsoft's own inability to inform them properly or even deliver a clear message.

Now I'm dealing with a hacked together hybrid system that doesn't have an identity or purpose, with a company that is all-but abandoning the features that made it unique in a race to the bottom with Sony.


Probably the best comment about the Xbox One that I've read on Neowin. I especially liked the part about a "hybrid system that doesn't have an identity or purpose." It's a sad, but true fact.

Xbox is about games and TV. Why is that so hard for people to clue into, including the author of this article. Sometimes I have to wonder who exactly is defined as a gamer these days. A gamer used to include individuals that had some kind of technical knowledge, therefore fully aware that you can have games, can have Kinect, can have streaming TV. You can have the whole lot.

This is the internet. You're not allowed to like several things at once, several companies, several products. You have to pick a side, back it, and denigrate your opposition.

FloatingFatMan said,
It's only about TV if you live in the USA. Elsewhere, the TV features are a complete fail, especially in Europe.

Nothing wrong with the TV features here at all.

Yep it can be both, not sure why the weepy crying gamers are trying to kill it for the rest of us.

FloatingFatMan said,
So they fixed the refresh rate problem?

Yep, that was fixed in the first patch.
Voice control now works and supports lots of providers and hardware, as does the guide (which is awesome btw). Obviously this should all of been there from the beginning but it is shaping up quite nicely now.

yes and smartglass integration (so the guide can be displayed on your phone/tablet/laptop/pc as your watching TV so you can browse channels and content without interrupting the program showing.

It should be about gaming AND TV. It's not an either/or situation. Or a zero-sum game. It can be and do both. And it should. They really need to put a lot more effort into Xbox Video, and make the Xbox One a better Apple TV than Apple TV. Come on.

pmbAustin said,
It should be about gaming AND TV. It's not an either/or situation. Or a zero-sum game. It can be and do both. And it should. They really need to put a lot more effort into Xbox Video, and make the Xbox One a better Apple TV than Apple TV. Come on.

What there should be is a new Media Center; something for people who are focused on TV and entertainment but not on console gaming.

pmbAustin said,
It should be about gaming AND TV. It's not an either/or situation. Or a zero-sum game. It can be and do both. And it should. They really need to put a lot more effort into Xbox Video, and make the Xbox One a better Apple TV than Apple TV. Come on.

Well put.

pmbAustin said,
It should be about gaming AND TV. It's not an either/or situation. Or a zero-sum game. It can be and do both. And it should. They really need to put a lot more effort into Xbox Video, and make the Xbox One a better Apple TV than Apple TV. Come on.

Absolutely agree. It's connected to my TV, the whole "One input" thing is spot on. It's working pretty well for me too, so long as they don't forget about the TV functionality.

But I'm a gamer and I don't want two boxes connected to my TV for my purposes.

I like One device, One input and instantly switching from games to TV to apps to netflix type services to youtube and back to games on the same device using the same TV input in the same OS.

lol

best comment of the year found on the page of this video


Trollzous
2 months ago

I want to name my kid Teevee

Joakim Wiik
4 weeks ago

Name him Collin Dutie

Maybe his Windows Phone people didn't get the memo, they seem to be removing games from the store faster than they can ever be added