Several injured as BB guns are used in an LG G2 phone giveaway

These balloons wreaked havoc as a frenzied mob rushed to claim free phones.

Twenty people were injured at an LG giveaway in Seoul this week when tech-heads scrambled to claim 100 coupons for the company's upcoming G2 phone. 

The event, which was designed to promote the G2, soon turned sour when BB guns were reportedly used to claim coupons encased inside balloons. Witnesses said they saw a woman with a large staff, likely used as a balloon popper, during the chaos. A blogger who was present at the scene criticized event organizers for a lack of safety during the event, which was promoted through social media websites such as Facebook and Twitter:

Some were using BB guns to shoot the balloons. As far as I know, there were only some 20 security guards. LG should have placed more security personnel as the event was already promoted via social networks such as Facebook, Twitter and leading local portals. Some of the injured were hospitalized.

The botched event has prompted the company to cancel other outdoor events, citing safety concerns. “We canceled events offering free G2 smartphones that had been scheduled in major cities nationwide, including Busan, due to safety concerns,” the firm said in a statement. LG also admitted it had difficulty "controlling the crowd" and says it will compensate those who were injured with “proper medical treatment.”

The company hopes the failed event will not slow the momentum of the marketing campaign, as it competes with Apple and Samsung in the competitive smartphone market.

Source: Korea Times | Image via Engadget 

Report a problem with article
Previous Story

NVIDIA director says Grand Theft Auto V coming to PC this year

Next Story

Boom or Bust: A closer look at the state of Windows RT


Commenting is disabled on this article.

Companies need to learn that people are really stupid, greedy animals and events like this are a bad idea. Just like at how otherwise sane people turn into violent stampeding cattle during black Friday sales.

What ****es me off completely is that supposedly all responsiblility lies with LG. What about people's own responsibility? Not a single word about that.

Spicoli said,
They were the organizer so get the blame for bad organizing and crowd control.

Not an excuse for bad judgement on the part of the people who pulled the triggers. The responsibility lies with the one who acts, and nobody else. If somebody breaks into a house and murders somebody, the homeowner doesn't get blamed for not having a good enough lock on the door. At some point people have to be responsible for their own actions.

I think it was the idiots storming each other to try to get a balloon that cause injuries. Look at how they all started running ion the link in the video someone posted. People seem to lose control when something is offered for free. All they care about is being first and they don't care who they hurt to be first...

Its like idiots who camp out for countless hours, taking days off work to be first to get a phone everyone will be able to buy in a couples months. Its simply stupid how people act over toys. I would NEVER stand in line for countless hours or risk my life for a device I can buy online in the safety of my own home.

These people are freaks of nature.

Wish I was there, I need a new mobile, Go ahead and shoot me, LG ... and send me an Optimus G Pro as compo !

Tai said,
Wish I was there, I need a new mobile, Go ahead and shoot me, LG ... and send me an Optimus G Pro as compo !

HAHAHA, as much fun as that would be, that wasn't actually the promotion... But what a cool headline that would be "LG Hazing Customers for free phones..." Usually the pain starts AFTER you've bought one of their phones... lol

mychaelo said,
This article gives no idea of what actually happened. Did the people shoot each other or what?

I was wondering the same thing. If they were trying to hit the balloons floating overhead, they were horrible shots... lol

More security is always good, but at what point do you actually hold the people shooting at your event responsible? I mean, why can't we expect them to have a little common sense?