Sirius Radio Exceeds 8.3 Million Subscribers

Sirius Satellite Radio today announced that it ended 2007 with 8,321,785 subscribers, up from the company's 2006 ending subscriber base of 6,024,555. During 2007, SIRIUS added approximately 2.3 million net subscriber additions. "Sirius' subscriber base increased 38% in 2007, and our gross subscriber additions in 2007 were the highest in the history of satellite radio," said Mel Karmazin, CEO of the company. "Our full year monthly subscriber self-pay churn rate was 1.6% and all-in churn was 2.2%, consistent with the low end of our guidance. Based upon preliminary financial data, we expect to report significantly greater positive free cash flow in the fourth quarter of 2007 than the company reported in the fourth quarter of 2006."

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11 Comments

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Like every other company skews numbers... aren't a lot of those 1-year pre-installed, free subscriptions they give out in all new (sirius installed, don't know the models) cars with pre-activated radios?

uhm, frrrunkis.

betasp said,
I was just about to post the same thing. They count free subscriptions as subscribers.

And XM and every other company doesn't? What is the relevance of this?

xinary said,

And XM and every other company doesn't? What is the relevance of this?

It means that once the year is up..a very small percentage could stick with or renew the contract...in effect lowering their numbers...except they keep pumping out car sales with the dealers...sigh. Lets look at the real numbers...the users and not the darn free subs they give out...who really bought the service out of their pocket on purpose...not bundled and not who at the dealership bought it and put it in the new car they sell.

This is like the music industry shipping a million records to stores and saying they sold a million albums while the only thing that bought it is the stores and the album is sitting on the shelf...or stuffed in a bag as a "free gift"...dirty numbers...dirty dirty dirty.

Skin said,

It means that once the year is up..a very small percentage could stick with or renew the contract...in effect lowering their numbers...except they keep pumping out car sales with the dealers...sigh. Lets look at the real numbers...the users and not the darn free subs they give out...who really bought the service out of their pocket on purpose...not bundled and not who at the dealership bought it and put it in the new car they sell.

This is like the music industry shipping a million records to stores and saying they sold a million albums while the only thing that bought it is the stores and the album is sitting on the shelf...or stuffed in a bag as a "free gift"...dirty numbers...dirty dirty dirty.

Welcome to the 21st century

Free isn't free; Someone paid for it. In this case, it's the car maker or the dealership, not Sirius. Because Sirius isn't in the business of giving away free stuff. That's just not a good business to be in.