Six Months on the Frontlines

Freelance writer and former Atari public relations manager W. Jayson Hill has subjected himself to six months working video game retail. He sheds some light on the topics of used game sales, the ESRB and parents, console launch windows and more. Publishers, pay attention...

For the last six months I've been on the frontlines. No, I haven't been deployed to Iraq or Afghanistan (my years in the Army are long behind me); I've been working retail at a Rhino Video Games since September.

After working PR for one consumer electronics company and two video game publishers, and writing freelance as a video game journalist, I've found myself in what the popular vernacular calls "trailing-spouse" status; I'm following my wife's career. With no freelance opportunities currently in sight, I decided I needed to at least exercise my mind (a.k.a. keep my sanity) and learn something new about the video game industry that I could use later for sales, buying or even marketing in the industry.

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News source: GameDaily Biz

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Well he wasted 6 months then. There wasn't anything particularly insightful. Everything he said was blatantly oblivious.
How could he not know about the "types" of parents when he worked in PR for Atari..... maybe I just answered my own question.

Great article and super insightful.

I personally think perhaps the biggest statement he makes is the following...

1. Used games are essential to some consumers and even beneficial to the industry.

I have some family members who are not so lucky in the class structure that is society as we know it. They are lower class in every sense of the term. Great, hard working people, life just has not given them a break. So while I sit there with my 360 and Wii, they just two weeks ago got a used XBox 1 with a copy of Halo. And they were damn happy they had it. Damn happy. It mad me realize just how spoiled I, along with most people here, truly are without even knowing it. So cherish what you can and do own. Others are nowhere near as lucky. Just the fact we all have a computer with an internet connection, what we view as a necessity, others still literally dream of having.

So I agree with the author 110%. Used games are not only necessary, they are absolutely invaluable to providing people who might otherwise never get to play a game to actually play it.

thats why people eventually turn to downloading games etc pirating them and what is not legal but it is cheap as hell.........