Skype Founders Name New Video Start-Up Joost

Janus Friis and Niklas Zennstrom, the duo that brought the world Skype and Kazaa, have chosen the name 'Joost' for their new online-video start-up. The name has no meaning in Danish, it was simply chosen because it had a nice ring to it. Originally referred to as "The Venice Project", Joost will offer studios, cable stations and anyone else who wants to distribute high-quality video over the Internet, a fast, efficient and cheap distribution method.

Just like with Skype and Kazaa, the concept will come to life via peer-to-peer technology. Nevertheless, Joost will have to compete with many video-distribution platforms, including the fashionable YouTube and iTunes. San Francisco-based BitTorrent is in direct competition with Joost since it is a peer-to-peer technology and is attempting to license technology to Internet video companies. Yet even more competition comes from the growing number of websites offering top cable and movie channels without permission. The main problem, however, is not competition: Joost has yet to sign any deals with top film or TV producers. Will Joost be unique enough to be as successful as Skype and Kazaa?

Joost replicates the TV-viewing experience better than many of the other companies. Joost's nifty technology may be enough to sway the entertainment industry. A menu allows users to switch channels with the click of a link. Just like with Tivo, users will also be able to access offered content regardless of the time of day. Moving forward and backward within a show is also possible. How will the Joost support itself? Advertising. The Luxembourg-based company will have Internet ads that behave just TV commercials. "These are the kind of ads that the TV industry and viewers understand," Joost CEO Fredrik de Wahl said.

News source: News.com

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4 Comments

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I don't like this either, but well... try to find a new short name today.

BTW, there is a venice project (now joost ) invitation on ebay.

moua said,
I don't like this either, but well... try to find a new short name today.

BTW, there is a venice project (now joost ) invitation on ebay.

Wouldn't waste your money. I've been in the beta for sometime and although its actually pretty good and quite impressive there isn't really any content to watch yet, except a few music documentaries and a quantity of black and white "Lassie" episodes... Its got loads of prommise but I certainly wouldn't pay for it unless it had a load of high quality content.