Slow News Sunday: Watch an iPad 2 get dipped in lava

There are lots of different ways to destroy an iPad if one really wants to do it. The CEO of an iPad accessory company, ZooGue, decided to destroy an iPad in a rather unique, and expensive, way. The company's CEO Tim Angel flew to Hawaii and lowered an iPad 2 in a flow of lava at one of the state's active volcano.

As you can see in the above YouTube video, Angel filmed the experience which involved him creating a metal bracket to attach the iPad 2 to two chains that are then attached to a pole. He then hiked up two hours to a lava flow and gently lowered the tablet into the moving liquid rock.

The result was what you might expect. After a few smaller attempts, Angel just decided to drop the iPad 2 into the lava flow where it quickly burns up. The rest of the video shows even more of Hawaii's constant volcanic activity. It's pretty, but there are no iPads in sight.

And the point of this video? Apparently it was simply to direct people to go to ZooGue's web site for some free iPhone cases and a free iPad stylus. Yes, it was a marketing campaign. Does it work? Maybe. At least we got to see some cool photography and an iPad 2 bite the dust. That has to be worth something.

Report a problem with article
Previous Story

Naughty Dog's The Last of Us revealed

Next Story

Microsoft Lync lands in the Windows Phone Marketplace

24 Comments

Commenting is disabled on this article.

what an idiot, I hate when people waste a perfectly good piece of hardware as publicly stunt, he'd be better off donating it to a school or something....

hal90001 said,
what an idiot, I hate when people waste a perfectly good piece of hardware as publicly stunt, he'd be better off donating it to a school or something....

Not if he is interested in making profits. I would say quite the opposite of an idiot.

Effective marketing is effective. I just ordered one of their Capacitive Stylus/pen combos. To get anything "free" you have to like them on Facebook. Then they give you a coupon code. You still have to pay shipping though.

If you don't want to "Like" them, the coupon code is "FreeZooGueAccessory" (Which gives you $14.99 off your order).

Surprised it held out as long as it did. Those were some pretty high temperatures with images still displaying on the screen.

It was pretty lame watching him struggle to get it into the lava. And then he finally realized he should lay it in the path... ha

Cool lava footage though.

I could have told him if he dipped it in to lava it would trash his iPad. If he really didn't want it, I'd have been happy to take it off him!

shozilla said,

Learn to read. Read the first paragraph in the article.


My appologies, unless my eyes were deceiving me, the author originally wrote
Angel filmed the experience which involved him creating a metal bracket to ATTACK the iPad 2 to two chains that are then attached to a pole

but he has fixed it by now

bdsams said,
I was trying to head off the trolls

You forgot the "Oh this is old news i'm never going to use Neowin again *continues browsing forum*" trolls!

FMH said,
Great marketing. Now we need a lava-proof casing!


And great title by John Callaham.

reminds me of willitblend.com just how many iphones have they blended? I smoke? don't breath this...