Smartphone beta test is over, says Nokia, thanks to Lumia 900

A few days ago, Nokia launched Smartphonebetatest.com as a teaser for their upcoming marketing campaign for the Lumia 900. Now the teaser is over as Smartphonebetatest.com is now fully operational. The full TV ad blitz has also begun. The site shows the first two ads in a series of spots starring former Saturday Night Live cast member Chris Parnell.

As you can see in the above video, Nokia and Parnell claim that the smartphone beta test we have all had to deal with in the last five years (a not so subtle reference to the launch of the first iPhone in 2007) is now over. The ad tries to convince us that the Lumia 900 is the culmination of this test, thanks in part to Microsoft's Windows Phone operating system.

The ad is very well produced and is more "Hollywood" than the TV ads run in Europe for the launch of the Lumia 800 last fall. You can see a second ad, which emphasizes the Windows Phone live tiles, below.

The big question: Will the ad campaign work to get people to check out the Lumia 900? The early reviews for the device have mostly leaned on the positive side and the $99.99 price point on AT&T (with a two year contract) is pretty cheap. We should learn if the Nokia Lumia 900 will be a big seller soon after its official launch on Sunday.

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36 Comments

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Show me what's great about the lumnia 900 Nokia!

Don't just claim this is great and all other phones are crap.

Fantastic commercials! Simply wonderful.

If only I was able to see them on my Windows Phone. Smartphonebetatest.com didn't work on my Windows Phone either.

/fail

I like the ads. However, Nokia does stab itself in the leg since this isn't their first Windows Phone or smartphone in general. The message they're putting out is a pretty double.

I hope you won't think that I am stalking you today :-)

But these ads are for the general public many of whom would not think about the other Windows Phones Nokia released. (Actually there is only one other in the US and that is 710 from T-Mobile)

I guess this means all the previous Windows Phones were also beta tests? Trolly advertising can **** off people. Remember, I'm a Mac, I'm a PC?

xpclient said,
I guess this means all the previous Windows Phones were also beta tests? Trolly advertising can **** off people. Remember, I'm a Mac, I'm a PC?

Was going to point that out. Even the Lumia 700 and 800 were just Beta Phones

xpclient said,
I guess this means all the previous Windows Phones were also beta tests? Trolly advertising can **** off people. Remember, I'm a Mac, I'm a PC?

Yes, because they lack LTE. Remember this advert is directed at US customers who always want bigger faster better.

dotf said,

Yes, because they lack LTE. Remember this advert is directed at US customers who always want bigger faster better.

Bigger Faster Better has existed for over a year now. Just not on AT&T

WP7 said,
This ad needs airing in the UK!!

I actually quite liked these adverts but the Windows Phone in the UK is/will be a flop at the moment due to lack of apps. I own a Wp7 since the LG Optimus 7, I've seen the market place build and the progression of the apps and games. It has come along way, yet the UK market place is very poor, we don't even have the offical netflix yet and there are a number apps like that we just simply don't have access to.

DomZ said,
Very clever ad, much better than the stuff Samsung have been putting on the air

Haters are still going to hate this ad, and love those dumb samsung ads.

Nokia and Parnell claim that the smartphone beta test we have all had to deal with in the last five years (a not so subtle reference to the launch of the first iPhone in 2007) is now over.

I don't get it. Satisfaction surveys again and again show that people love their iPhones. How will this ad resonate with them?!

CJEric said,

I don't get it. Satisfaction surveys again and again show that people love their iPhones. How will this ad resonate with them?!

It's a lighthearted ad, don't take it too serious

CJEric said,

I don't get it. Satisfaction surveys again and again show that people love their iPhones. How will this ad resonate with them?!

Just because something is good and loved... doesn't mean something can't be better and loved more.

lt8480 said,
Just because something is good and loved... doesn't mean something can't be better and loved more.

That's true, but not what this ad is talking about. "Beta test" implies users have been sold incomplete products still in their development process, therefore half-heartedly designed, with features either not implemented yet, or plagued by bugs.

I mean, in the first ad, it says "all the frustrations you've experienced with your test phones has been worth it"... "all the frustrations" - huh?

CJEric said,

That's true, but not what this ad is talking about. "Beta test" implies users have been sold incomplete products still in their development process, therefore half-heartedly designed, with features either not implemented yet, or plagued by bugs.

I mean, in the first ad, it says "all the frustrations you've experienced with your test phones has been worth it"... "all the frustrations" - huh?

I think it would be reasonable to argue that at least the first iPhone was deliberately "incomplete", unnecessarily lacking some basic functions that were added to later versions. Whilst the iPhone now looks like a complete product it certainly hasn't always been that way.

lt8480 said,
I think it would be reasonable to argue that at least the first iPhone was deliberately "incomplete", unnecessarily lacking some basic functions that were added to later versions. Whilst the iPhone now looks like a complete product it certainly hasn't always been that way.

I guess. Still doesn't explain what the Lumia 900 brings to the table now that would justify this ad. And it's a bit ironic when you have reviewers like Josh Topolsky writing about the Lumia 900:
There are all these wonderful ideas at play, but it's impossible to look past the nagging bugs and missing features.

http://www.theverge.com/2012/4/3/2921472/lumia-900-review

Enron said,
Josh Topolsky isn't exactly a supporter of anything Microsoft does.

Have you read the review? Seems pretty fair to me.

Don't misunderstand me, Windows Phone offers some very good experiences in its core apps, and it's probably the most gorgeous and cohesive piece of software Microsoft has ever released. But after nearly two years on the market, I struggled to find a single thing this platform could do better than Android 4.0 or iOS 5.1.

CJEric said,

Have you read the review? Seems pretty fair to me.

I did read it. That paragraph you quoted above just shows that he doesn't know how to use WP7. Either that or he's comparing stock WP7 to iOS and Android loaded with apps. Also, WP7 has been on the market for less than one and a half years.

If you check him out, he hasn't contributed anything else for the MS hub on that site for months, but all of a sudden he wants to swoop in and make the Lumia 900 look like a mediocre phone, giving it a lower score than most of the other Windows Phones they reviewed.

CJEric said,

I don't get it. Satisfaction surveys again and again show that people love their iPhones. How will this ad resonate with them?!

Because it is only fantasy. There was no beta test and as The Verge pointed out, the Lumia 900 photos are not good but the commercial states otherwise.

It was missing the Easter Bunny and Santa Clause delivering the Lumia 900 to those that per-orderered it.

CJEric said,

I don't get it. Satisfaction surveys again and again show that people love their iPhones. How will this ad resonate with them?!

I remember clearly when someone said that Nokias (the old ones with Symbian) menu is hard to use compared to iPhones menu, yeah if you a chimp with an IQ of 10. Really how can it be hard to push a damn button that says Text and shows a big envelope on it, that just shows how smart the "best smartphone" users actually are so yeah I'd call it a beta test.

CJEric said,

I don't get it. Satisfaction surveys again and again show that people love their iPhones. How will this ad resonate with them?!

You're taking it a bit to serious, besides all company's lie in their adds the latest iPhone add was on watchdog this week for showing someone trace his brother on a map to the Nottingham Forest football ground, a feature that isn't even available in the UK!

At least Nokia are doing it in a sarcastic funny way...

AbandonedTrolley said,
Quite a smart advert

Absolutely right. erase people's memory of all those bad experience about early windows phones. quite smart. now they learned how to make ads.