Smartphone usage and sales figures in the US, for July

Unless you have been hiding under a rock for the past six months, you will be very aware of the ongoing legal battles between Apple and Samsung, Motorola and HTC. The only company that seem to have escaped Apple’s attention (thus far) is Microsoft! In that time, leaked images and speculation on new phone hardware has prompted a slew of news reports for Apple, Nokia, HTC and RIM.

September is a busy month, with Nokia getting the ball rolling today officially launching their new Windows phone 8 hardware. Next week it’s Apple with the iPhone/iPad Mini and after that it’s HTC.

So it’s worked out quite well that the US figures for smartphone usage and sales, for the month of July, have been released by comScore MobiLens. Without boring you with numbers and statistics, the most notable figures are:

  • Mobile OEM data shows Samsung at the top of the pile with 25.6% of the market. Apple is third with 16.3% of the market. Apple’s share has gone up 1.9% from April of this year
  • Google provide a whopping 52.2% (up 1.4%) of the operating systems on handsets. Apple is second with iOS commanding 33.4% (up 2%).

Microsoft has a bit to do with their OS losing 0.4% of the market share, dropping to 3.6%. They aren’t alone either, with RIM dropping 2.1% to 9.5% overall.

The next few months are going to be fun with Samsung and Apple fighting it out to ban each other’s devices and Microsoft hoping to capitalise on RIM’s continual slide by unleashing Windows Phone 8 on the world.

Source: comScore
Image: Small Business Trends

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22 Comments

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The demise of Android has been greatly exaggerated. If anything this just shows the decline of Microsoft's mobile efforts. And to think, Nokia threw all their eggs in the Windows Phone basket - what a mistake.

simplezz said,
The demise of Android has been greatly exaggerated. If anything this just shows the decline of Microsoft's mobile efforts. And to think, Nokia threw all their eggs in the Windows Phone basket - what a mistake.

I'm not saying that you're wrong, but rather why is a 3.4% marketshare a mistake? Recall when Apple announced the iPhone, that they would be happy with a 1% marketshare, which WP has more than tripled. Not being a 500lb gorilla doesn't make it a failure.

greenwizard88 said,

I'm not saying that you're wrong, but rather why is a 3.4% marketshare a mistake? Recall when Apple announced the iPhone, that they would be happy with a 1% marketshare, which WP has more than tripled. Not being a 500lb gorilla doesn't make it a failure.

the problem is the 1% market share was in the 1 year of iphone availability but wp has way passes 1 year. its at 1 yr 10 months. by this time apple has been selling in millions and has taken a junkof market.

Well, I read a news story (possible on here), about a global drop in computer sales because people are waiting for w8 to be released so I would say the same thing could very well happen with w8p and tablets. Would make sense, there has been so much hype about w8p from Nokia etc posting images, updates about conferences so alot of people will know the next range is coming whereas apple have done what exactly? Announced 1 conference, with no official news reports, only random leaks here and there.

There is no mention of Windows Phone, only Microsoft's OS. If that includes both Windows Phone and Windows Mobile (which I think it will) this may account for further declines.

Actually, here in the UK, I have seen quite an increase in folk with Windows Phone devices (almost all are Nokia Lumia's) compared to last year.

kilimax said,
There is no mention of Windows Phone, only Microsoft's OS. If that includes both Windows Phone and Windows Mobile (which I think it will) this may account for further declines.

Actually, here in the UK, I have seen quite an increase in folk with Windows Phone devices (almost all are Nokia Lumia's) compared to last year.

It's been over two since new Windows Mobile's stopped being sold, surely they've dropped out of the figures by now, there's only so long that excuse can be used xD

thealexweb said,

It's been over two since new Windows Mobile's stopped being sold, surely they've dropped out of the figures by now, there's only so long that excuse can be used xD

I'm not making any excuses. If it is only Windows Phone then fault lies with the journalists and folk that report these figures for not being transparent. If it's only Windows Phone then they should state this.

Not sure about the US but WM devices are still for sale in Europe and the Far East.

kilimax said,

I'm not making any excuses. If it is only Windows Phone then fault lies with the journalists and folk that report these figures for not being transparent. If it's only Windows Phone then they should state this.

Not sure about the US but WM devices are still for sale in Europe and the Far East.

I live in the UK and haven't seen a Windows Mobile of sale since 2009, what countries in Europe still sell them?

thealexweb said,

It's been over two since new Windows Mobile's stopped being sold, surely they've dropped out of the figures by now, there's only so long that excuse can be used xD


Some people hold onto phones for longer than 2 years you know.

Shadrack said,

Some people hold onto phones for longer than 2 years you know.

Well the majority of smartphones owners seem to do their two year contracts and then upgrade.

thealexweb said,

Well the majority of smartphones owners seem to do their two year contracts and then upgrade.

No they don't, I still see many people with old BB devices and WinMob

thealexweb said,

Well the majority of smartphones owners seem to do their two year contracts and then upgrade.

Majority is a bold term that requires some cited facts to back up. Are you sure of that?

Some of us are not on two year contracts and do pay-as-you-go for our smartphones. The only way that is worthwhile (cost wise) is if you only upgrade every 3-4 years, and not every 2 years.

I'm pretty sure they dropped the sails because of all the hurricanes. They wouldn't want to get caught by a gust of wind, taking them off course unexpectedly.

Ad Man Gamer said,
I think a drop in windows phone sails is to be expected, due to people starting to hold out for windows phone 8.

By that logic iPhone's market share would have fallen too as people await the new iPhone but that hasn't happened.

thealexweb said,

By that logic iPhone's market share would have fallen too as people await the new iPhone but that hasn't happened.

But at least the iPhone 4/4S will be upgradeable to whatever next OS version they'll release (or should). All current Windows Phone devices won't get WP8 so I can see a drop because of that. I'm definitely one of them waiting for WP8 to be released before picking up an upgrade.

Enron said,
I'm pretty sure they dropped the sails because of all the hurricanes. They wouldn't want to get caught by a gust of wind, taking them off course unexpectedly.
I see what you did there.