So what's the deal with the Lumia's name anyway?

While Nokia's Windows Phone 7 devices were referred to by their code names, including Sea Ray, via rumor stories on the Internet, the company officially announced that the first two devices with Microsoft's mobile operating system will use the Lumia brand name. But how in the wide, wide world of sports did Nokia come up with Lumia as the name in the first place?

Nokia attempts to explain its thinking in a new post on its web site. After spending a lot of time going over how businesses have named its products over the decades (the Ford Edsel is used as an example of a failed name for a product) the post says that Nokia considered nearly 200 names at first for its Windows Phone 7 family of smartphones before cutting it down to a smaller handful of labels.

According to the site, "Then experts in 84 dialects started work, checking for any negative associations in different languages and assessing how easy they are to pronounce." The Spanish slang word lumi came up as a possible name. Lumi has also been used by Finland residents as a name for snow, with lumia being the plural version of the word. However, it also suggests "light" or "style" to people who use it. Nokia thought that Lumia was "a name that sounded great when used with the Nokia brand name and ended with a vowel to make it work phonetically."

So is the Lumia name going to work for Nokia? It certainly is betting the entire company on the success of the Windows Phone 7-based smartphones. We will soon see if the Lumia name will be one that marks success or failure when the brand launches later this month.

Report a problem with article
Previous Story

Angry Birds goes over the half a billion download mark

Next Story

Amazon Prime users can now borrow Kindle books

14 Comments

Commenting is disabled on this article.

lets call it Slut! thats pretty much the translation for spanish Lumia. Still im wondering what kind of dumbs name a device this way. #epicFail

Tager said,
I keep thinking Lumina when I see Lumia

I never noticed that! I've been making that mistake all this time. Whoops. XD

It sounds like a very typical approach to light, from the side of 'luminous' and wanting to end it in an a to sound cool and sort of latin.
Btw, lumi is only known in spain, not in LatAm.

I think i like the name now after this (I was on the fence) "Lumi has also been used by Finland residents as a name for snow, with lumia being the plural version of the word. However, it also suggests "light" or "style" to people who use it."

It seems only the media care about the name, trying to get a response, making a point.. Mitsubishi had a similar problem in the past with a 4WD they make called the Pajero, ." As slang language, in Perú and some other countries in South America means "the person who masturbates very often."

Did it stop them from making this 4wd one of the best sellers world wide.. NUP.. Lumia will be the same.. as its well priced, is sexy as hell.. and in the Mobile world is so so so functionally cool.

'' We will soon see if the Lumia name will be one that marks success or failure when the brand launches later this month.''

I'll tell you now.
Success

Don't care about the name too much, it's simply a lovely phone. I'm looking forward to seeing it in the flesh and having a play. Part of me would like to swap from my HD7, but I'm looking for something that, to be honest, looks pretty!