Posted by Steven Parker on 21 December 2001 - 20:48 · 9 comments & 1180 views
Seen this over @ MaxReboot.
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The news of Playboy's entry into the wireless market is significant if only because Playboy is a well-known brand that could attract plenty of customers, which could pose moral and ethical questions for U.S.-based carriers and even for end-user enterprises, said Alan Reiter, an analyst at Wireless Internet and Mobile Computing in Chevy Chase, Md.

"The carriers are concentrating on rolling out expensive next-generation networks and they need money and applications and customers, so it's going to be a difficult decision to build a wall against services they don't like if they generate a significant amount of money," he said.

Playboy's subscription Internet service, Playboy Cyber Club, was started in August 1997 and last week passed the 100,000 subscriber mark, said spokeswoman Laura Sigman. The free Playboy.com site receives 3.2 million unique views each month, she said.

Reiter said there are already several sites that offer downloads of explicit sexual content to handheld devices, including some over wireless connections. In addition, London-based British Telecommunications PLC offers wireless downloads of such content in Germany, and Hutchison 3G in Hong Kong is exploring such a service, he said. Most of the content is relatively low-resolution black-and-white images, Reiter said.

But faster networks and larger color personal digital assistant screens are on the way, posing a greater dilemma for carriers and enterprise customers, Reiter said. A U.S. carrier could conceivably offer such a service by mid-2002, he said.

"Porn could be an expensive problem for a corporation if a wirelessly enabled field or sales force is able to download megabytes of graphics onto their phones or laptops and the monthly carrier bill increases dramatically," Reiter said. What's more, "no corporation is going to want any of their customers to see an employee looking at porn over their shoulder."

Reiter held a well-attended panel discussion on the question of vice on wireless devices at the Cellular Telecommunications & Internet Association (CTIA) conference in Las Vegas last March. He challenged carriers to consider questions about passing along explicit content to phones that children can easily access, especially since past attempts to self-regulate vice on the wired Internet fell short several years ago and led to stepped-up action by the Federal Trade Commission and hearings in Congress.

An attorney at that event, Lynn Charytan at Washington-based Wilmer, Cutler & Pickering, said carriers already have the right under federal law to restrict what materials reach their subscribers.

CTIA spokesman Travis Larson said U.S. wireless carriers haven't convened formal discussions at CTIA on passing along porn to subscribers. Still, "carriers are very sensitive to the types of information they make available and looking at this very carefully to see it doesn't fall into younger hands."

Sprint PCS Group in Kansas City, Mo., doesn't prevent a customer from typing in a Web address to access a site on an Internet-capable phone, assuming the site makes its content available to a wireless handheld, said spokeswoman Suzanne Lammers. So far, Sprint also doesn't have agreements with gambling or other vice sites to appear on the "home deck" (a handheld's home page) of a Sprint phone with a wireless browser. "Would such a thing ever be on our home deck? That's a different question that hasn't been answered," she said.

Playboy insignias and other animations will first appear in Belgium, the Netherlands, Sweden, Finland, Norway, Denmark, Italy, the Czech Republic, the U.K. and Spain, Playboy's Sigman said. "We are looking for someone as soon as possible to do it in the U.S., but the technology and infrastructure in Europe lends itself to starting there first," she said. Mainly, Europeans rely on the Global System for Mobile standard, while the U.S. has several standards through several major carriers.

Playboy hasn't heard any objections to providing its content wirelessly, she said. At least initially, images will appear mostly on "itty-bitty screens and include the rabbit insignia, which is not objectionable to anybody really," Sigman said. Subscribers to the service will also be able to have their voice mail personalized with the voice of a Playmate of the Month, Sigman said.



There are 9 additional comments
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Quote this comment Reply to this comment #1 Posted by WEST on 21 Dec 2001 - 22:51
IE 6 SP1 Better
Quote this comment Reply to this comment #2 Posted by ShoeHornOPlenty on 21 Dec 2001 - 22:56
Neoplanet is a very cool browser alternative to IE (even though it uses IE as its base). I like it better than Netscape, a lot easier to use and more useful IMHO
Quote this comment Reply to this comment #3 Posted by MaRkY on 21 Dec 2001 - 23:27
Ie or Opera The rest no comment
Quote this comment Reply to this comment #4 Posted by New Model No.15 on 22 Dec 2001 - 00:55
[quote]IE 6 SP1 Better[/quote] True,True
Quote this comment Reply to this comment #5 Posted by Xenomorph on 22 Dec 2001 - 02:41
HOW can anyone call it a browser, or compare it to something like IE 6.0 SP1? it is simply a front end for IE that adds a lot of bloat and will have sites/links all over it from the highest bidders. if you have IE 6.0 SP1 installed, then using NeoPlanet on your system is STILL using IE 6.0 SP1..
Quote this comment Reply to this comment #6 Posted by velocity3k on 22 Dec 2001 - 16:59
Neoplanet is momory hungry stick with IE
Quote this comment Reply to this comment #7 Posted by someone on 22 Dec 2001 - 17:50
NeoPlanet bites big time! IE 6 is really good compatibility wise, but too bad it's not as fast as Netscape 6 or even Netscape 4x for that matter. Opera... hmmm, not too bad I guess.
Quote this comment Reply to this comment #8 Posted by craybox on 22 Dec 2001 - 20:56
netcaptor all the way
Quote this comment Reply to this comment #9 Posted by GT_RULES on 23 Dec 2001 - 05:14
I agree netcaptor is the best!!!!!
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