Apple has released a preview version of its Rendezvous technology for Windows 2000 and XP. Rendezvous (also known as zero-configuration networking), enables automatic discovery of computers, devices, and services on IP networks. "This preview release includes full link-local support, allowing Windows machines to discover advertised HTTP and FTP servers using Internet Explorer. It also includes a printer setup wizard which allows Windows machines to print to Rendezvous networked printers, including USB shared printers connected to the AirPort Extreme and AirPort Express Base Stations. With the included Rendezvous SDK, Windows and Java developers can begin the process of adding Rendezvous service discovery to their applications." Apple has also posted information on Rendezvous for Linux, Solaris, FreeBSD, and Java Clients.
Download: Redezvous Windows SDK
Download: Rendezvous Linux, Solaris and FreeBSD SDK
Download: Rendezvous Java SDK
View: Apple Redezvous Developer Site
News source: MacMinute
*Added for EU comparison; it appears its not just the UK getting ripped off.

rendevous has been around for an age on the apple... dunno what they code in for that.. something easier to port that .net i assume
Their installer also installs a system service that runs all the time to handle the name server advertisements and lookups.
NetBIOS name resolution for standard Windows workgroups has similar goals of doing name resolution without a central server, but is more complex (involving browse masters, nominating who should be the browse master, and such).
You are thinking of the legal battle over the name.
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