Sony: A New Focus

Sony is currently in research of ways to broadcast content straight to its hardware, without the need of a secondary device, such as a Blu-Ray player.

Their ideas came to light in conference, when Sony announced they are looking to incorporate this into the PS3, via a digital movie service. But Sony isn't containing its movie streaming to its games consoles, as the company has also revealed that it is looking to deliver streaming movies and television to broadband-connected Bravia TVs in the US this autumn.

Sony has even announced the first movie that will be available for streaming - 'Hancock', starring Will Smith.

It's no doubt that Sony will still push for Blu-Ray, however if initiated to the public properly, both Blu-Ray and digital services can prevail equally.

Is Sony taking the right step, or will their digital services suffer like others have? Let's hear your thoughts.

View: TechRadar

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12 Comments

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this sounds like a FANTASTIC IDEA! we easily have the bandwidth availability to broadcast hd quality content direct to a consumers TV. for now. however, all i hear of late from the ISP's is further limitation on total monthly bandwidth or just not upgrading to faster speeds due to 'overloading'. ISP's are taking the cheapskates way out and limiting their customers instead of doing the right thing and upgrading their service to meet demand.

it would suck if i sapped my total monthly allotment of bandwidth on two movies from Sony.

"Sony has even announced the first movie that will be available for streaming - 'Hancock', starring Will Smith."

no thank you

I think this is a great idea. I just hope they have multiple quality options ranging from full High Definition to 256kbit/sec broadband.

(sfnox said @ #7)
I think this is a great idea. I just hope they have multiple quality options ranging from full High Definition to 256kbit/sec broadband.

+1

I agree. Not too sure about the US, but in the UK we hardly have the infrastructure to stream/download standard def content - let alone HD.

Between lack of investement from BT and now the "fair-use"/capping policy of most big-name ISP's, I'm not sure this will fly in the UK. Maybe in another 5 - 10 years after BT's "21CN" project has been completed and rolled out to the majority of consumers, or alternatively if BT start laying fiber to the home for new-builds.

Christ - I struggle sometimes just to stream content off 4OD or BBC iPlayer to my 21" monitor - and it's in less that SD/normal telly quality/resolution!!!

Until the infrastructure is there, Sony can only do stereo sound SD in a highly compressed manner. And on a £2000 TV with £200 add-on, I want better than that.

Yes this is the only thing they have to do this right now, a $300 add-on to the newest Bravia tvs.

http://www.sonystyle.com/webapp/wcs/stores...552921665090966

For a connector that should have just been built into the TV in the first place.

Currently there is (almost) no high definition content available. If you can imagine what ultra compressed youtube videos look like blown up to 52", you can see why no one is buying this premium priced but ultimately useless add-on.

I drive my Bravia with a PC that does all of this and so much more. Sony would be better to bundle this unit with every suitable tv just to get it out into the marketplace in the hopes of driving adoption. Despite the high price, it can't be more than $25-50 in parts.