Sony Aims for 'Wow' Factor

Flat-panel TVs, a music player with robotics technology and planned networking services for the PlayStation 3 video game console are a key part of Sony's growth following a nearly three-year restructuring effort, Chief Executive Howard Stringer said Tuesday. Such products "bring back some of the wow factor" and show the electronics and entertainment company has recovered from its past financial problems, Stringer told reporters at Sony's Tokyo headquarters. "The next cycle is actual innovation," he said.

Sony's network service, now used to pipe video games to the PlayStation 3, will be expanded to offer other kinds of content. He did not give details or a timetable. Besides its core electronics business, Sony owns the Hollywood movie studio that made the "Spider-Man" series. Sony also has a joint venture in music with Bertelsmann AG that has Bruce Springsteen, Justin Timberlake and Beyonce Knowles under its labels. Such entertainment content will likely be offered as downloads for the PlayStation 3 in Sony's effort to catch up with U.S. companies like Apple Inc. and Microsoft Corp.

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Coca Cola continues its rise as it moves into the top position of the annual Harris Poll of "best brands" for the first time and rises from No. 3 last year. Sony, which had been in the top position for seven straight years, drops one spot to No. 2, while Toyota, previously in the fourth position, moves up to No. 3. Dell, which had been in the second spot last year drops two spots to No. 4 this year.

These are some of the results of a nationwide Harris Poll of 2,372 U.S. adults surveyed online by Harris Interactive® between June 5 and 11, 2007. Survey responses were unaided and a list of brand names was not presented to respondents. The results from this survey cannot be compared to results of the Harris Interactive 2007 EquiTrend Brand Study results, as the methodologies for the surveys differ.


"The next cycle is actual innovation," he said.

I completely agree..when you are billions and billions of dollars in red, the only thing you CAN do is innovate in hopes of creating a competing product.

The first thing they need to fix though is their business ethics and consumer appreciation instead of complete disregard with greed being their exclusive business model. Bring out the quality and the old Sony from 20 years ago and I'll be happily buying their products even if they are slightly more expensive.

Boz said,

I completely agree..when you are billions and billions of dollars in red, the only thing you CAN do is innovate in hopes of creating a competing product.

The first thing they need to fix though is their business ethics and consumer appreciation instead of complete disregard with greed being their exclusive business model. Bring out the quality and the old Sony from 20 years ago and I'll be happily buying their products even if they are slightly more expensive.

I couldnt agree more...

The main reason I dont buy Sony products is due to the way they screw over their customers. These days the customer is never King...Just a serf you can fleece for all he is worth...

Too true.

I just bought a 40" Sony Bravia TV and when I got it home it had a dead pixel and a stuck pixel, when I rung up customer support they said it had to have 10 dead pixels before they would replace it, what a joke, a £700 TV, badly manufactured and they can get away with it as a "manufacturing tolerence", what a joke, saying that it is a good product, just takes the tarnish away from it, will think twice before spending a lot of money on a sony product again