Sony have announced that up to 500,000 people picking up a PS3 on the 23rd March EU Launch day will eligible for a free Blu-ray movie of Casino Royale. Casino Royale will be one of the first movies available on a dual layer Blu-ray disc which will also be encoded in 1080p AVC.
The movie wont be shipping with the console, instead, you will just need to register (or activate) your player ID online using your PS3 console. Darren Carter had this to say about the offer, "The PLAYSTATION®Network unlocks the broad range of interactive entertainment features of PLAYSTATION 3. It's easy to set up, offers free online gaming, has great tools for staying in touch with friends and family, and includes a wide variety of content for download through the PLAYSTATION®Store."
"All this, and more, will enable users to experience a whole new world of interactive entertainment, and that is why we are offering the phenomenal incentive of Casino Royale, on Blu-ray disc, to PS3 owners who register on the PLAYSTATION®Network. Casino Royale not only makes the most of the features and capabilities of the Blu-ray format, but is one of the most exciting and entertaining movies to debut on Blu-ray this year."